Mots-clés
Management > CHIMIE SECTEUR > INDUSTRIE PHARMACEUTIQUE SECTEUR > PARAPHARMACIE SECTEUR
PARAPHARMACIE SECTEUR |
Documents disponibles dans cette catégorie (53)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Titre : The role of M&A in the growth strategy Type de document : Mémoire Auteurs : Julie BOLOCH, Auteur Année de publication : 2023 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FUSION ACQUISITION ; INDUSTRIE PHARMACEUTIQUE SECTEUR
Delphes
STRATEGIE DE L'ENTREPRISEProgramme : MSc Corporate Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581740 Which signals help salespeople to choose the right persuasion method in the pharmaceutical field ? / CLARD, JULIET. MÉMOIRE. / 2023
Titre : Which signals help salespeople to choose the right persuasion method in the pharmaceutical field ? Type de document : Mémoire Auteurs : CLARD, JULIET. MÉMOIRE., Auteur Année de publication : 2023 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE PHARMACEUTIQUE SECTEUR ; TECHNIQUE DE VENTE ; ENTRETIENProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581885 How acquisitions affected pharmaceutical companies' market price since 2017 ? / Sylvain REGIS / 2022
Titre : How acquisitions affected pharmaceutical companies' market price since 2017 ? Type de document : Mémoire Auteurs : Sylvain REGIS, Auteur Année de publication : 2022 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
FUSION ACQUISITION ; INDUSTRIE PHARMACEUTIQUE SECTEUR ; PERFORMANCE ; INNOVATIONRésumé : Mergers and Acquisitions have been a major issue for big pharma in order to maintain their level of innovation. It seems therefore interesting to look at the impact that the Covid?19 crisis had on acquisitions in a sector that have benefited from this crisis thanks to the needs of vaccines faced by the world population. This also shows the capacity of the ability of big pharma to create a drug or a vaccine quickly in a particular context, but how have acquisitions evolved since this crisis compared to what was done before and how did they affect company wealth from the financial market perspective? Programme : MSc Corporate Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=568526 The evolution of the role and profession of pharmacist according to the new behaviors and needs of patients / Alice LAUDAT / 2022
Titre : The evolution of the role and profession of pharmacist according to the new behaviors and needs of patients Type de document : Mémoire Auteurs : Alice LAUDAT, Auteur Année de publication : 2022 Importance : 35p. Note générale : Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue de votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT ; EVOLUTION ; INDUSTRIE PHARMACEUTIQUE SECTEURRésumé : Through this thesis, we will see the transformation of pharmacies in order to meet the new demands of consumers. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566756 The impact of digitalization on customer experience in the parapharmaceutical sector / Agathe NARDI / 2022
Titre : The impact of digitalization on customer experience in the parapharmaceutical sector Type de document : Mémoire Auteurs : Agathe NARDI, Auteur Année de publication : 2022 Importance : 40 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CLIENT ; INDUSTRIE PHARMACEUTIQUE SECTEUR ; WEBMARKETINGRésumé : Nowadays, the parapharmaceutical sector is a rapidly evolving sector facing many issues and challenges. Another major point is the change in customer behavior and expectations. Indeed, for several years and in particular since the beginning of the covid-19 pandemic, we have observed that consumers are taking more and more care of themselves and are paying attention to their own health. With an increasing use of the internet and social networks, consumers can access any information at any time and compare products for example. Thus, one of the challenges for brands is to succeed in transmitting and maintaining a link of trust and transparency with its customers while remaining competitive with the competitors. Customers are looking for thrilling while smart and smooth experiences both offline and online. Whether for parapharmaceutical brands the customer journey was not a key success factor several years ago, we may wonder how can parapharmaceutical brands can rely on building a strong and smooth customer experience to retain customers. Digital technology has brought about several changes, especially in customers’ expectations. In a simple click, we all now have access to every information and shop online, wherever we are and whenever we want. If parapharmaceutical brands were not that much concerned about it several years ago, times have changed and digital customer journey seems to be a new challenging opportunity to retain consumers. As a matter of fact, what are the future and new challenges/issues of customer experience in the parapharmaceutical sector ? The purpose of this dissertation is to understand how much customer experience and especially digital customer experience is key for the future of parapharmaceutical brands, especially in thecontext of digitalization and what are the new issues involved. To what extent digital help building a personalized customer journey while keeping data privacy to meet new customer’s expectations ? To begin with, the first part of this study will refer to the literature review but also concrete examples to illustrate the remarks. To begin with, one will define the terms of customer experience and parapharmaceutical sector. Then, we will explore the close link between those two notions in the digital era. Finally, the change in consumer behavior and its impact into the company/consumer relationship will be analyzed. The second part of this analysis will focus on a qualitative study (interviews) to identify the challenges and expectations of the customer experience for parapharmacy brands through the experience of real consumers of parapharmacy products. A user test will be conducted to draw insights and recommendations to improve the digital customer journey.
Finally, the very last part will resume and give takeaways lessons.
To answer these questions, I will draw on my experience as a digital marketing project manager in the URGO Group (Laboratoires JuvaSanté International) and on the research I have done on this topic.Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=568510 PermalinkPermalinkSustainability of reverse supply chains for medical waste in the aftermath of Covid-19 / Sarah Hasira SIEBERT / 2021
PermalinkPermalinkL'impact des technologies émergentes de l'information et la communication sur l'industrie pharmaceutique en France et sur ses parties prenantes / Thibault HELLEBOID / 2020
PermalinkPermalinkQuel est l’impact de la confiance envers l’industrie pharmaceutique dans l’intention de se faire vacciner contre la Covid-19 ? / Aymeric FAGUE / 2020
PermalinkThe relationship between the pandemic declarations by the World Health Organization and the share price evolution of the pharmaceutical industry / Gaetan CHATEIGNIER / 2020
PermalinkPermalinkUne analyse des stratégies de bridging et de buffering comme moyen d'atténuation des risques dans la chaîne d'approvisionnement en insuline du Royaume-Uni en cas d'un Brexit de No-Deal / Seán MCCARRON / 2019
Permalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-