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Stratégique / Paris : PEARSON EDUCATION FRANCE (2020)
Titre : Stratégique Titre original : Exploring strategy Type de document : Livre Mention d'édition : 12e éd. Editeur : Paris : PEARSON EDUCATION FRANCE Année de publication : 2020 Importance : 697 p. ISBN/ISSN/EAN : 978-2-326-00243-2 Prix : 45 EUR Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
DIAGNOSTIC STRATEGIQUE ; ETUDE DE CAS ; MANAGEMENT ; STRATEGIEIndex. décimale : 113.55 STRATEGIE Résumé : Comment élaborer une stratégie ? Comment mener une analyse stratégique ? Comment mesurer la performance d'une stratégie ? Comment susciter l'innovation stratégique ? Pour explorer toutes ces questions clés et comprendre les enjeux actuels, pour maîtriser les concepts fondamentaux et les outils de la stratégie, Stratégique 12e édition, adaptation française d'Exploring Strategy, est la référence la plus complète et la plus à jour de la discipline.
Manuel de stratégie le plus utilisé dans le monde francophone, Stratégique, c'est : plus d'un million d'exemplaires diffusés, toutes éditions confondues, 78 illustrations (mini-cas d'une page), 17 études de cas complètes, plus de 120 schémas et tableaux donnant une vision claire et synthétique des idées fondamentales, un site compagnon (www.strategique.biz), avec les corrigés des anciennes études de cas.
Pour développer une pensée critique, l'ouvrage met en lumière les liens entre diagnostic, choix et déploiement stratégique. Il expose clairement les recherches et les pratiques de la stratégie, tant dans les entreprises que dans le secteur public ou les organisations à but non lucratif. Les principales nouveautés de cette édition : Les derniers développements du domaine : présence internationale des groupes chinois, analyse des modèles économiques, entrepreneuriat interne et externe, écosystèmes d'affaires, etc.
Nouveautés de cette édition : - Les derniers développements du domaine : les questions de développement durable, l'émergence des entreprises à mission, les spécificités des plateformes numériques, l'impact des réseaux sociaux et les démarches innovantes telles la stratégie ouverte; - Septs nouveaux cas et dix-sept nouvelles illustrations : "Petrobras en eaux troubles", "Uber risque la sortie de route", "Facebook au travers des prismes", "Grandes manœuvres dans l'optique", "Tencent passe la troisième", "Game of Ghosn", "Quelle vision pour Vaasa ?".Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535221 Exemplaires (4)
Code-barres Cote Support Localisation Section Disponibilité 055692 658.401 STR Livre Library Campus de Reims Salle de lecture Exclu du prêt 055693 658.401 STR Livre Library Campus de Reims Salle de lecture Sorti jusqu'au 30/09/2024 J6815 113.55 STR Livre Library Campus de Rouen Salle de lecture Exclu du prêt J6816 113.55 STR Livre Library Campus de Rouen Salle de lecture Disponible THE OPTIMAL MARKETING & QUALITY-DISCOUNTING STRATEGY FOR A FIRM SELLING PERISHABLE GOODS / Elodie PRIORIS / 2020
Titre : THE OPTIMAL MARKETING & QUALITY-DISCOUNTING STRATEGY FOR A FIRM SELLING PERISHABLE GOODS Type de document : Mémoire Auteurs : Elodie PRIORIS, Auteur Année de publication : 2020 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
STRATEGIE ; MARKETING STRATEGIQUE ; FIXATION DES PRIX ; GESTION DE LA QUALITERésumé : Many firms face challenges when trying to come up with an optimal marketing and pricing strategy. Marketing teams try to analyze the customers’ habits, categorize them and determine which customers to serve in order to generate higher profit. Then, according to the profile of the customers chosen to be served, revenue management teams set the price that will both satisfy the customers targeted and optimize the firm’s revenue. Revenue managers will have to take into account some criteria when determining the price of a product such as customers sensitivity to price, their sensitivity to quality and the quality of the product.
This paper will focus on how marketing and revenue management teams can optimize the profit generated by one perishable good in a monopolistic setting.
In this paper, we use non-linear mixed integer programming through 2 models to find the optimal marketing strategy and the optimal quality-discounting strategy. The data used in the numerical example of this paper are fictitious.
Some retail shops mark their fresh products down by 50% when they are expected to expire shortly. This markdown strategy seems to be common. However, we think that this strategy should differ accordingly to the customers’ expectations which may vary depending on the type of product and its brand. Thus, we choose to build models hoping that they will be useful for managers and retailers to optimize the profit of a specific product.
We have decided to run 2 models using Excel Solver to find the optimal profit. We have chosen to categorize the firm’s customers in 2 segments. The new segment which will tend to buy the product at its full price and as early as possible to buy a product of good quality. The old segment which will tend to buy the product with a discount later on and cares less about quality. We also came up with 2 categories for the product. It is considered either “new” (placed recently on shelves) or “old” (placed on shelves for quite a while and expires in a shorter time than the “new” product). In the first model, the 2 segments are interested in either buying the “new” or the “old” product. In the second model, only the new segment is interested in buying the “new” or the “old” product. By comparing, the profit generated in these 2 models, the firm knows if it should go after only after the new segment or after both segments. If the company’s marketing strategy is to go after the new segment, it will sell the product full price. However, if the company’s marketing strategy is to go after both segments, it will determine the percentage of discount to satisfy the old segment and when to introduce it.
Based on the results of this seminar paper, we notice that the outcome of our 2 models can help managers take optimal decisions. After having established the quality and price sensitivity of their customers, they can determine the optimal marketing and quality-discounting strategy. These models also alert them about the dangers of cannibalization. If the new segment copies the behavior of the old one, there is a decrease in profit.
However, our models also show some limitations. We have decided that all the members of one segment behave the same way knowing that in reality it is not the case. Moreover, we can never be sure of finding the optimal solution of a nonlinear problem. These two main limitations may affect the quality of our results.
The remainder of this seminar paper is organized as follows. Section 2 gives us information about the benefits and drawbacks of marking down products. It also provides strategies about how to profitably implement markdowns. Section 3 introduces both our 2 non-linear programming models and a numerical example with its results and analysis. Finally, section 4 is a conclusion of this seminar paper.Programme : PGE-Rouen Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531067 To what extent do French pop and folk music artists adjust their creation process and strategies to the market expectations in order to make a living out of their art / Pierre DESBOIS / 2020
Titre : To what extent do French pop and folk music artists adjust their creation process and strategies to the market expectations in order to make a living out of their art Type de document : Mémoire Auteurs : Pierre DESBOIS, Auteur Année de publication : 2020 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ART ; FRANCE ; MARKETING STRATEGIQUE ; MUSIQUE ; REMUNERATION ; STRATEGIE ; INDUSTRIE CULTURELLE SECTEURRésumé : This academic article is meant to give a nuanced reflection about the pop and folk music industry in France, placing the artist’s choices, strategies and scope of action at the center of the analysis. To do so, it is important to understand the forces at work in the « commercial pole » of the music industry. These forces are likely to have an influence on musicians’ creation processes, with or without them to be conscient about them. It is also crucial to understand what strategies can be developed by the artists in a hostile environment such as the music sector in which they progress. An empirical research is required in order to enable musicians to express themselves about their vision of the industry, how they are willing to build they careers, their yearnings, their conception of success, authenticity and the compromises they agree to make in order to maintain their carrer from an economic point of view. Finally, this article is just as much meant, in the end, to deconstruct prejudices about the figure of the musician in our society and soothe the passions that hit a fantasised industry. Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531085 Traditional media in the digital age: Does the arrival of the Internet spell the end for the historical media? / Sébastien CIMPERMAN / 2020
Titre : Traditional media in the digital age: Does the arrival of the Internet spell the end for the historical media? Type de document : Mémoire Auteurs : Sébastien CIMPERMAN, Auteur Année de publication : 2020 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MEDIA ; INTERNET ; STRATEGIERésumé : The French media industry is one of the oldest and the most accomplished media industries in the world with a much-diversified panel of actors. The written press, the radio and the television – the three main traditional Medias – are deeply anchored in the day-to-day life of French people. Yet, regarding to the 90s, all of them are facing a significant disavowal and distrust from the consumers, being accused of making distorted speeches and delivering biased information. At the same time, they also have to face the emerging strength of the internet and the social Medias who appear to be an alternative and their direct competitors as new vectors of communication.
Traditional Medias are facing a very critical situation as it triggers a huge decrease in their audience: the less audience there is, the less it can be monetized and generate revenues. In fact, for the first time in 2019, the revenues of traditional Medias – coming from the advertisement – were not able to cover their fixed costs. Their business model is threatened by social Medias, which propose a new approach to the business: this leads to a historical transfer of value in terms of media budgets from the traditional media spaces to the internet media spaces. This trend seems to be unstoppable and makes experts say that traditional Medias will die with their audience if they do not suffer any change in their business model.
However, the television, the radio and the written press are developing different strategies to go ahead in this industry and face those challenges. The television is delinearized, the press becomes numerical and the radio launches their shows in podcasts to adapt to this mutating industry. In addition, social Medias have allowed the emergence of dangers like that of the fake news, a huge drama in our society. Because of this, the role of traditional Medias appears to be even more important now that they have become sponsors of the dissemination of verified and truthful information.Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529819 What is the impact of tesla’s pricing strategy conducted in china on chinese battery electric vehicle market? / DONG / 2020
Titre : What is the impact of tesla’s pricing strategy conducted in china on chinese battery electric vehicle market? Type de document : Mémoire Auteurs : DONG (Yuwei), Auteur Année de publication : 2020 Importance : 58 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
AUTOMOBILE SECTEUR ; CHINE ; STRATEGIERésumé : In 2020, affected by the global covid-19 epidemic and economic downturn, the overall performance of the automotive industry is sluggish. Under this circumstance, the sales performance of Tesla, the global leader in the electric vehicle industry, has been rising. The 2020 third-quarter financial report of Tesla shows that revenue and sales in China have exceeded expectations. This is closely related to the landing of Model 3 produced by the Shanghai Gigafactory and Tesla China's frequent price adjustment strategy for Model 3. This article aims to study the impacts of Tesla China's price strategy on Tesla itself and China's electric vehicle market. The research method is to sort out the development of the new energy vehicle industry, China's new energy vehicle market and Tesla through relevant data and use the questionnaire method combined with existing data and information on Tesla’s price strategy to make an estimate. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534286 WHAT STRATEGIC STAKES ARE INVOLVED WITH THE FINANCING OF HERITAGE PATRONAGE? / Apolline PRIVAT / 2020
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