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The Grab-and-Go-Experience: Understanding the impact of Fully Automated Checkout Systems on User Satisfaction in Retail / Sindhu PRASANNA / 2022
Titre : The Grab-and-Go-Experience: Understanding the impact of Fully Automated Checkout Systems on User Satisfaction in Retail Type de document : Mémoire Auteurs : Sindhu PRASANNA, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
AUTOMATISATION ; CLIENT ; GRANDE DISTRIBUTION SECTEUR ; LIBRE SERVICE ; SUPERMARCHERésumé : The primary focus of this research is on customer satisfaction with automated grab-and-go supermarkets. To begin with, customer happiness is the most important component in determining whether you will succeed or fail in a competition. It is a well-known reality that in our ever-changing environment, customer preferences vary all the time. As a result, it's critical to anticipate changing components in order to satisfy end users. Customer trust, loyalty, and retention are by-products of these measurements. In the research from Sharma & al. (2014), Customer acceptance of technology is a key driver determining the rate of change. In the automated checkout environment, it's vital to keep track of how effectively people embrace new technology. Our research questions are as follows: How satisfied are end-users with completely automated checkout systems in retail environments? How does perceived satisfaction affect the propensity to utilize completely automated checkout systems in retail? To answer these we discovered six important key terms that have an impact on perceived satisfaction and the inclination to employ completely automated checkout systems in our research. These six parameters have guided our interview and survey study questions: 1.Perceived Speed,2.Perceived Enjoyment,3.Perceived Ease of use,4.Perceived Control,5.Perceived Reliability,6. Perceived Security. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565319 The Grab-and-Go Experience: Understanding the Impact of Fully Automated Checkout Systems on User Satisfaction in Retail. / Jovaney ASHMAN / 2022
Titre : The Grab-and-Go Experience: Understanding the Impact of Fully Automated Checkout Systems on User Satisfaction in Retail. Type de document : Mémoire Auteurs : Jovaney ASHMAN, Auteur Année de publication : 2022 Importance : 19 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; LIBRE SERVICE ; TECHNOLOGIE ; VENTE AUTOMATIQUERésumé : Meuter describes Self-Service Technologies (SSTs) as, “interfaces that allow customers to experience or produce the service without directly interacting with a service employee (Meuter et al., 2000)”. So, various technologies including ATMs, e-commerce shopping, telephone banking, and self-pumping gas stations are categorised as SSTs. These technologies are becoming more ubiquitous in retail; however, the level of adaption varies across industry sectors and countries. Large-scale supermarket chains in France including Auchan Go, Casino and Intermarché have all adapted, to some extent, SSTs. According to a 2019 report published by Nielsen, approximately 57 per cent of French supermarkets propose some form of “libre-service (free service)” to their users. Much of the differences lie in the service and the complexity of the technology implemented. These supermarkets generally rely on traditional SSTs that scan the bar code on items after which the user settles the bill immediately. More recently, some chains have decided to test the “grab-and-go” experience: a fully automated checkout experience allowing consumers to shop and leave without needing to “checkout” or pay for items. Auchan and Carrefour, for example, both use technology like Amazon Go that allows users to shop and leave without checking out (Clotilde, 2019). The bill is later settled in the application either manually or automatically. Other supermarkets like Monoprix, through its Easy brand, allow its users to scan the barcodes of items with their smartphones and to pay online (Bertrand, 2019). The primary research objective of this paper is to assess the extent to which end users experience satisfaction in fully automated checkout systems in retain experiences. The second research question assesses the perceived satisfaction to use fully automated checkout systems in retail experiences. To this extent, this section of the paper discusses the processes and methods employed in the data collection and design; and the rationale behind the decisions taken. There will be further analysis of the implementation part in the paper. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565312 The grab-and-go experience: understanding the impact of fully-automated checkout systems on user satisfaction in retail / Czarina Rose INDIGNE / 2022
Titre : The grab-and-go experience: understanding the impact of fully-automated checkout systems on user satisfaction in retail Type de document : Mémoire Auteurs : Czarina Rose INDIGNE, Auteur Année de publication : 2022 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; INTELLIGENCE ARTIFICIELLE ; LIBRE SERVICE ; TECHNOLOGIERésumé : In the remaining sections of this research paper, we will review the literature supporting user satisfaction, its relationship with purchase intentions, and service quality dimensions for fully-automated checkout systems. Following this is a discussion of our methodology’s quantitative and qualitative means of data collection. Lastly, we present our analysis of the findings interpreted through linear regression (quantitative) and coding (qualitative). Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565314 The increasing use of social media and influencer marketing in th luxury sector / Antoine HABAY / 2022
Titre : The increasing use of social media and influencer marketing in th luxury sector Type de document : Mémoire Auteurs : Antoine HABAY, Auteur Année de publication : 2022 Importance : 43 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; INFLUENCEUR ; MARKETING DIRECT ; WEBMARKETINGRésumé : Nowadays, society and consumer behavior are changing with the digitalization, especially in the luxury industry where brands must react with digital solutions to adapt to needs and wants of online customers. Digital channels is playing a major role in marketing strategies of luxury brands, especially social media and influencer marketing, to generate customer engagement among new luxury customers. The aim of this study is to have a more accurate vision to understand the reasons for using social media and influencer marketing in the luxury industry from the luxury customers’ point of view justifying the need to use these digital channels as well as identifying effects on customer engagement. The particularity of this study was to interview a specific sample to get concrete results. Indeed, the respondents have all experienced luxury to a certain extent and purchased at least one luxury items and they also use social media in their daily life and interacted at least once with influencer marketing in the luxury area. The twelve in-depth interviews allow to highlight the usage and perception of social media and influencer marketing in purchasing habits as well as the perceived engagement of luxury customers through these digital channels. The results demonstrated the complementary of social media and influencer marketing although luxury customers are more engaged through influencer marketing than luxury brands social media profiles whose effects on customer engagement are behavioral and emotional. The study also put in light that Covid-19 have not increased dramatically the customer engagement on these digital channels. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562219 The relative place of museums and big private foundations (Pinault, Vuitton, Cartier…) on contemporary art in Paris: / Clotilde COUTURIER / 2022
Titre : The relative place of museums and big private foundations (Pinault, Vuitton, Cartier…) on contemporary art in Paris: Type de document : Mémoire Auteurs : Clotilde COUTURIER, Auteur Année de publication : 2022 Importance : 39p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via
le bouton CONNEXION en haut de page.Langues : Anglais (eng) Mots-clés : Management
ART ; MARKETING DIRECTRésumé : What is contemporary art? The definition of the word contemporary on its own is quite simple: it means “belonging to the present time,” according to the Oxford Learner’s Dictionaries. Once added to art, it tends to complicate things because of the difficulty to draw a consensus on when it officially started. Some say it includes every work of art made after 1945, whereas others claim that it saw the light of day with the emergence of pop art in the 60es (Artsper). Another major issue to define it is the multiple art movements it covers: conceptual art, street art… However, everyone seems to agree on the nature of works themselves: contemporary artists have a true wish to break with the norms of the past and to explore every possibility at their disposal, the main one being the mediums they can use to create. Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=571601 The role of social media in marketing strategies of firms / Salomé BENYAMIN / 2022PermalinkThe stakes of the omnichannel business model in the luxury goods industry / Adèle FOREST / 2022PermalinkUnder the pressure of COVID-19 and the rapid development of online shopping technology, how can large retail stores increase revenue by enhancing the customer experience? / Yexi SUN / 2022PermalinkWarehouse location problem for E-commerce companies in India / Chauhan SHASHANK / 2022PermalinkWhat are the challenges of sensorial marketing to face the rise of e-commerce? / Amandine GABORIAU / 2022PermalinkWhat are the effects of different factors on online supermarket video advertising and millennials' purchase intentions? / Jinlin YE / 2022PermalinkWhat does digital bring to the business to business sales function in complex selling today and tomorrow ? / Arthur CHABAUD / 2022PermalinkWhat is the impact of Covid-19 on sensory marketing in the food and beverage retail industry? / Camille POTIER / 2022PermalinkWhat makes brand storytelling effective in luxury retail? Storytelling, sales advisors and luxury consummers in retail. / Carla-Marie DACH / 2022PermalinkWhy are consumers buying products on e-retailers’ websites? Case of selective beauty market. / Léonie MOÏZO / 2022Permalink
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