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Titre : Microeconomics Type de document : e-book Auteurs : Daron ACEMOGLU ; David LAIBSON ; John A. LIST Mention d'édition : 3nd ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2021 Importance : 506 p. ISBN/ISSN/EAN : 978-1-292-41489-8 Prix : 89 EUR Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; ENCHERE ; FISCALITE ; MICROECONOMIE ; MONOPOLE ; OLIGOPOLE ; OPTIMISATION ; REGULATION ; THEORIE DES JEUXIndex. décimale : 331.11 MICROECONOMIE Résumé : Throughout Microeconomics, 2nd Edition, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the world around them. They use the themes of optimization, equilibrium, and empiricism to not only illustrate the power of simple economic ideas, but also to explain and predict what’s happening in today’s society. Each chapter begins with an empirical question that is relevant to the life of a student, and is later answered using data in the Evidence-Based Economics feature. As a result of the text’s practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives. Nombre d'accès : 15 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577828 Online grocery shopping : understand customers' expectations to improve the online shopping experience / Noémie VALLEE / 2021
Titre : Online grocery shopping : understand customers' expectations to improve the online shopping experience Type de document : Mémoire Auteurs : Noémie VALLEE, Auteur Année de publication : 2021 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARKETING EXPERIENTIEL ; CONSOMMATEUR ; VENTE A DISTANCERésumé : The online channel is taking an increasingly important place in the habits of the French. Faced with the increase of meals at home and more frequent food shopping, boosted by the Covid-19 crisis, the online channel emerges as the big winner in the French retail sector. This paper proposes to understand customer’s expectations regarding online grocery shopping, to improve the online shopping experience.
A quantitative study was conducted to research the relationship between customer’s expectations and online shopping experience, in order to determine means to improve customer’s loyalty, satisfaction and purchase intention in online grocery stores. The online questionnaire was structured with closed questions about customer’s expectations and attitudes towards online shopping experience components.
The statistical analysis showed a significant impact of customer’s expectations on the perception of the online shopping experience. Several components of the online shopping experience, such as e-merchandising, marketing and promotions, were analyzed to determine concrete expectations of online consumers.
These results lead to the conclusion that consumer’s expectations are to gain time, have a wide choice of products and a pleasant experience in online stores. To improve the online shopping experience, retailers and brands have several levers at their disposal, such as marketing, e-merchandising, or product offering. These disposals clearly have an impact on consumer’s intent to buy, satisfaction and loyalty.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538495 Relationship marketing and digitalization. How relationship marketing can adapt to the digital age? / Céline RENNARD / 2021
Titre : Relationship marketing and digitalization. How relationship marketing can adapt to the digital age? Type de document : Mémoire Auteurs : Céline RENNARD, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARKETING DIRECT ; INDUSTRIE DU LUXE SECTEUR ; WEBMARKETING ; INTELLIGENCE ARTIFICIELLE
Entreprise
DIGITALRésumé : All marketing activities are impacted by the rise of digitalization and need to adapt. Customer relationship is particularly affected by digital innovations and online technologies as it totally reshaped the way of communicating and interacting between brands and consumers. That is why this dissertation focuses on customer relationship at the age of digitalization, and more precisely on the impact on relationship marketing and ways to adapt. Communication and customer experience are the two main domains influencing relationship marketing that are impacted. However, digitalization represents not only a scary novelty but mostly new opportunities for relationship marketing to take. Indeed, the literature review shows that it has unlocked countless new tools to better understand and satisfy consumers’ needs. Therefore, customer relationship marketing can adapt by focusing on communication and customer experience, which represent key factors of differentiation for companies nowadays. To this end, marketers can rely on efficient digital tools to communicate and provide customers with improved personalization and exclusive experience in-store and online in order to strengthen their relationship. The business case of Sephora validates these theories as the company has turned them into actions for years. Indeed, Sephora shows how companies can not only adapt, but take advantage of the digital age. With a strong focus on customers through an efficient omnichannel strategy and a smart use of digital tools, Sephora leads the beauty retailing market. Its best-in-class customer experience is particularly enhanced thanks to stores designed as digital playgrounds and efficient online features. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538265 Sourcing complexity in the second-hand market in France / Anaëlle BOUVIER / 2021
Titre : Sourcing complexity in the second-hand market in France Type de document : Mémoire Auteurs : Anaëlle BOUVIER, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TECHNIQUE DE VENTE ; MARCHE INTERIEUR ; FRANCERésumé : The second-hand market is significantly growing and has become more and more relevant. It offers great opportunities for companies to thrive by selling second-hand products. Indeed, the enthusiasm for Circular Economy, the evolving purchase motivations and the capabilities of companies makes the second-hand market very attractive. However, there are substantial supply chain challenges that stem from sourcing complexity. Therefore, this paper addresses the question How does the valuation of sourced second-hand goods help to derive value from the second-hand market in France despite the complexity of sourcing? To provide answers to this question, the opportunities and sourcing complexity are approached through a literature review and examples. The sourcing complexity is due to uncertainties in supply chain such as arrival time, quantity, and quality of the acquired product but also whether the company is actively acquiring products or not. Nevertheless, by estimating accurately the sourced products, companies make their sourcing strategy cost-efficient in terms of recovery and thus can face the supply chain challenges. Identified through a literature review, the main elements to be considered are the potential of appropriability of the product, the brand and the model, the condition, the risk of long storage, the transportation cost and finally the competitiveness in the collection process Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538119 The challenge of immersive technologies in the e-experience of the beauty industry, in a post-covid era / Anais N’GAMA-MFUTI / 2021
Titre : The challenge of immersive technologies in the e-experience of the beauty industry, in a post-covid era Type de document : Mémoire Auteurs : Anais N’GAMA-MFUTI, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUE ; INSTITUT DE BEAUTE SECTEUR ; MARKETING EXPERIENTIEL
Entreprise
DIGITALRésumé : Covid-19 has considerably reshaped the worldwide cosmetic market landscape. Indeed, the subsequent lockdown and shops closures have dramatically changed consumer digital behaviors, and digital adoption is about to stay even after the pandemic. While the purchase of beauty products more often requires the use of senses; beauty retailers try to reinvent the beauty experience thanks to immersive technologies.
This paper aims to figure out if these technologies can offer seamless and complete contactless customer experiences thanks to a qualitative study. The study reveals that even though immersive online experiences are perceived as smart and entertaining, more optimization and personalization are expected from customers. Moreover, digital tools are seen as additional features that should be leveraged with social media influencers (SMIs) to give and bring more realism and credibility to online experiences. Finally, customers are still attached to in-store beauty experiences, thus they are expecting omnichannel engagements for the Next Normal.Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538369 The impact of digital tools on customer experience in retail stores / Inès FOUZARI / 2021PermalinkThe pandemic crisis and the lockdowns all over the world have pushed amazon’s international sales, confirming its position as leader. How can this company continue to be innovative in the e-commerce industry? What should be done by the r&d department to keep the leader position? / Sarah AIT BELLA / 2021PermalinkThe physical store facing the digitalization of commerce. / Farah YAHIAOUI / 2021PermalinkThe role of cognitive biases in negotiation, using and managing cognitive biases to obtain the best possible agreement / Marc ELRIZ / 2021PermalinkTo what extent, in-store augmented reality integration by fashion brands can revitalize physical shopping? / Matthieu MARLIN / 2021PermalinkLa transformation du modèle d’implantation des ESN, la transition de l’assistance technique unitaire au déploiement de dispositifs groupés représente-t-elle la solution optimale pour pérenniser sa relation commerciale ? / Alexandre THERY / 2021PermalinkUser growth model of e-dommerde industry / Cai HAIJIE / 2021PermalinkPermalinkPermalinkLE COMPORTEMENT D'ACHAT SUR LES BOUTIQUES DIGITALES DANS LE SECTEUR DU JEU VIDÉO / Yahnis BOUALLEG / 2020Permalink
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