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Titre : Addressing the logistical challenges of grocery e-commerce for Leclerc Type de document : Mémoire Auteurs : Axel CARPENTIER, Auteur Année de publication : 2023 Importance : 17 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUE ; LOGISTIQUE
Entreprise
LECLERCProgramme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581778
Titre : Consumer's perception of second-hand luxury Type de document : Mémoire Auteurs : Charlotte CURUTCHET, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; PRODUIT DE LUXE ; TECHNIQUE DE VENTEProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581742 E-Commerce 2023: Business, Technology, Society, Global Edition / Kenneth C. LAUDON / Londres : PEARSON EDUCATION (2023)
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Titre : E-Commerce 2023: Business, Technology, Society, Global Edition Type de document : e-book Auteurs : Kenneth C. LAUDON Mention d'édition : 18th ed. Editeur : Londres : PEARSON EDUCATION Année de publication : 2023 Importance : 910 p. ISBN/ISSN/EAN : 978-1-292-44966-1 Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUERésumé : For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,E-commerce 2021: Business, Technology, and Societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook(R), Google(R), Twitter(R), Amazon(R), Pinterest(R), eBay(R), Uber(R), WhatsApp(R), and Snapchat(R)illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire16th editionhas been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577815
Titre : How does E-commercce impact the inventory of companies ? Type de document : Mémoire Auteurs : Arnaud RICHARD, Auteur Année de publication : 2023 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUE ; INVENTAIRE ; STOCKAGEProgramme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581792
Titre : How does omnichannel retailing influence GEN Z's impulsive buying behavior ? Type de document : Mémoire Auteurs : Margot GIRARD, Auteur Année de publication : 2023 Importance : 49 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUE ; MARKETING STRATEGIQUE ; COMPORTEMENT DU CONSOMMATEUR
Delphes
STRATEGIE MULTICANALProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581884 Mémento Droit commercial 2023 / Editions Francis Lefebvre (2023)
Permalinkmpact of corporate social responsibility on E-commerce A study on the clothing industry / Lucas ROUSSEAUX / 2023
PermalinkA quantitative analysis of the transition from a web catalogue to an online marketplace / Sergio Andres RODRIGUEZ COTE / 2023
PermalinkQuelles sont les meilleures stratégies de e-commerce à mettre en œuvre sur les MPMEs dans les pays en développement ? Une étude focalisée sur le Mexique. / Luz Alexia PATIÑO TORRES / 2023
PermalinkPermalinkPermalinkTo what extent can AI-powered chatbots improve customer satisfaction on e-commerce sites ? / Clara FLECHTNER / 2023
PermalinkWhat are the factors affecting Taiwanese consumers' intention to use towards the AR function provided by cosmetic e-commerce website ? / Ching-Ya PENG / 2023
PermalinkWhat are the main determinants thathat could explain the differences in compensation levels among S&P 500 CEOs ? / SOUCARRE, JONATHAN / 2023
PermalinkWhat are the problems encountered during the sales journey with french local government ? / BALOUZAT, AMAURY / 2023
PermalinkPermalinkWhich signals help salespeople to choose the right persuasion method in the pharmaceutical field ? / CLARD, JULIET. MÉMOIRE. / 2023
PermalinkPermalinkLe futur de la tradition : Développer l'expérience client de l'industrie de la mode de luxe dans un monde numérique pour les nouvelles générations Y, Z / Cristina HORTELANO / 2022
PermalinkHas the Covid-19 crisis accelerated the development of online sales in the automotive sector? / Damien MONTALBETTI / 2022
PermalinkHow do retail digitalization and the COVID-19 crisis impact the consumer experience in the beauty sector ? The impact of retail digitalization and covid-19 crisis on consumer experience / Emma BREANT / 2022
PermalinkHow phygital strategies can transform the customer experience into a purchase in the luxury sector? / Léa NOËL / 2022
PermalinkPermalinkHow to deal with the impacts of Artificial Intelligence’s using, in B2B adaptive sales prospecting activity, on salespeople? / Anthony LAVOINE / 2022
PermalinkL'impact du marketing des médias sociaux sur l'attitude des consommateurs à l'égard des marques : une étude des marques de luxe dans le monde digital / Duffy SAOIRSE / 2022
PermalinkInfluence of COVID-19 on consumer behavior in different spheres of luxury industries: / Sofiya SHIGAPOVA / 2022
PermalinkPermalinkPermalinkRetailing second-hand luxury goods: Logical continuation or change of paradigm? / Jeanne FORLIVESI / 2022
PermalinkThe Grab-and-Go experience: Understanding the impact of fully automated checkout systems on user satisfaction in retail / Angélina TORRES RUIZ / 2022
PermalinkThe Grab-and-Go-Experience: Understanding the impact of Fully Automated Checkout Systems on User Satisfaction in Retail / Sindhu PRASANNA / 2022
PermalinkThe Grab-and-Go Experience: Understanding the Impact of Fully Automated Checkout Systems on User Satisfaction in Retail. / Jovaney ASHMAN / 2022
PermalinkThe grab-and-go experience: understanding the impact of fully-automated checkout systems on user satisfaction in retail / Czarina Rose INDIGNE / 2022
PermalinkThe increasing use of social media and influencer marketing in th luxury sector / Antoine HABAY / 2022
PermalinkThe relative place of museums and big private foundations (Pinault, Vuitton, Cartier…) on contemporary art in Paris: / Clotilde COUTURIER / 2022
PermalinkPermalinkPermalinkUnder the pressure of COVID-19 and the rapid development of online shopping technology, how can large retail stores increase revenue by enhancing the customer experience? / Yexi SUN / 2022
PermalinkPermalinkWhat are the challenges of sensorial marketing to face the rise of e-commerce? / Amandine GABORIAU / 2022
PermalinkWhat are the effects of different factors on online supermarket video advertising and millennials' purchase intentions? / Jinlin YE / 2022
PermalinkWhat does digital bring to the business to business sales function in complex selling today and tomorrow ? / Arthur CHABAUD / 2022
PermalinkWhat is the impact of Covid-19 on sensory marketing in the food and beverage retail industry? / Camille POTIER / 2022
PermalinkWhat makes brand storytelling effective in luxury retail? Storytelling, sales advisors and luxury consummers in retail. / Carla-Marie DACH / 2022
PermalinkWhy are consumers buying products on e-retailers’ websites? Case of selective beauty market. / Léonie MOÏZO / 2022
PermalinkWhy do French consumers have higher purchase intentions for direct to consumer than for channels with intermediaries when it comes to food? / Chloé MOTTE / 2022
PermalinkPermalinkComment attirer des clients qui ont des valeurs éthiques pour l’achat de prêt-à-porter vers des marketplaces ? / Julie PELLERIN / 2021
PermalinkComment exploiter le plein potentiel des données pour optimiser la génération de leads ? / Laura GIACOMUZZI / 2021
PermalinkContemporary Selling : Building Relationships, Creating Value / Mark W. JOHNSTON / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2021)
PermalinkContributions of digitalization on customer experience in physical stores for the sports sector / Romain DE LAMBILLY / 2021
PermalinkData analytics at the service of sales forces during customers visits step: an improved business efficiency for FMCG companies / Clara DIVERSI / 2021
PermalinkPermalinkA l’ère du digital, sur un marché où la concurrence est rude et abondante, quelles sont les stratégies marketing digitales utilisées par les Pure Players et comment parviennent-ils à fidéliser leur clientèle ? / Anaëlle PILARD / 2021
PermalinkFactors affecting in online purchasing intention in Vietnam - Tourism and entertaining online products / Hoang Hai HA / 2021
PermalinkGeneration Z Marketing and Management in Tourism and Hospitality / Nikolaos STYLOS / SPRINGER INTERNATIONAL PUBLISHING AG (2021)
PermalinkHow do digital marketplaces facilitate the access of local food products and the development of Short-Food-Supply-Chains? / Pauline HABIB / 2021
PermalinkHow is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? / Nolwenn BIORET / 2021
PermalinkHow to market butter in the french agri-business? Is the PDO or the artisanal know-how a better way to market a butter? / Pauline GIVERNE / 2021
PermalinkInstagram, outil de communication privilégié pour la vente de vêtements d'occasion sur internet / Marie-Émilie BOSSI / 2021
PermalinkPermalinkOnline grocery shopping : understand customers' expectations to improve the online shopping experience / Noémie VALLEE / 2021
PermalinkRelationship marketing and digitalization. How relationship marketing can adapt to the digital age? / Céline RENNARD / 2021
PermalinkPermalinkThe challenge of immersive technologies in the e-experience of the beauty industry, in a post-covid era / Anais N’GAMA-MFUTI / 2021
PermalinkPermalinkThe pandemic crisis and the lockdowns all over the world have pushed amazon’s international sales, confirming its position as leader. How can this company continue to be innovative in the e-commerce industry? What should be done by the r&d department to keep the leader position? / Sarah AIT BELLA / 2021
PermalinkPermalinkThe role of cognitive biases in negotiation, using and managing cognitive biases to obtain the best possible agreement / Marc ELRIZ / 2021
PermalinkTo what extent, in-store augmented reality integration by fashion brands can revitalize physical shopping? / Matthieu MARLIN / 2021
PermalinkLa transformation du modèle d’implantation des ESN, la transition de l’assistance technique unitaire au déploiement de dispositifs groupés représente-t-elle la solution optimale pour pérenniser sa relation commerciale ? / Alexandre THERY / 2021
PermalinkPermalinkPermalinkPermalinkLE COMPORTEMENT D'ACHAT SUR LES BOUTIQUES DIGITALES DANS LE SECTEUR DU JEU VIDÉO / Yahnis BOUALLEG / 2020
PermalinkDoes stating that a product is made from specific terroir enhance existancial authenticity ? / Celia PUCCI / 2020
PermalinkHow are internal and external triggers linked with FOMO induced e-purchasing?: Link between FOMO tendencies and marketing strategies based on FOMO for millenials / Coralie ARGENTO / 2020
PermalinkHow did e-commerce become in a decade a major performance challenge for the luxury brands? / Margaux GRISLAIN / 2020
PermalinkPermalinkHow luxury companies have to adapt their supply chains to meet e-customers’ expectations / Mathilde BOCLET / 2020
PermalinkPermalinkPermalinkLuxury goods and the emergence of a new contemporary art movement: a social and business study through the cases of Christie’s and Sotheby’s / Juliette THEVIGNOT / 2020
PermalinkPermalinkPermalinkPermalinkPermalinkLa prise en compte de la dimension interculturelle lors d’une négociation internationale induit-elle la réussite bipartite d’un accord commercial / Adèle HAZARD / 2020
PermalinkPermalinkPermalinkSuccessful International Negotiations : A Practical Guide for Managing Transactions and Deals / SPRINGER-VERLAG FRANCE (2020)
PermalinkPermalinkThe Four Steps to the Epiphany : Successful Strategies for Products That Win / Steve BLANK / Chichester (GB) : JOHN WILEY & SONS (2020)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkInteractions sociales dans le cadre international des relations clients BtoB / Marina FAURISSON / 2019
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