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French Gen Z and Millennials’ behaviour towards the environmental strategies of champagne brands Champagne brands and their environmental strategies: what effects on French Millennials and Gen Z's behaviour? / Eléonore BUTTIN / 2021
Titre : French Gen Z and Millennials’ behaviour towards the environmental strategies of champagne brands Champagne brands and their environmental strategies: what effects on French Millennials and Gen Z's behaviour? Type de document : Mémoire Auteurs : Eléonore BUTTIN, Auteur Année de publication : 2021 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; MARQUE ; VIN SECTEURRésumé : Numerous studies have been conducted around the world on Generation Y (Millennials) and Z,on sparkling wines and on sustainable-labelled and packaging in the wine industry .However, none of these research have been conducted on Millennials and Gen Z and the environmental strategies of champagne brands.This research aims to investigate the effects of environmental strategies of champagne brands on French Millennials and Gen Z’s behaviour.This study is a qualitative research based on 14 interviews with French people aged 18 to 31. To obtain the most reliable results, gender parity was respected and the interviewees came from various socio-professional categories. To carry out this study, several gaps needed to be filled. Firstly, this study determines the motivations for champagne consumption, secondly the motivations for purchase and
finally the effects of these environmental strategies on the purchasing behaviour of these generations.This study proved that Gen Z and Millennials believe that drinking champagne is only to celebrate positive events with family or friends. By buying champagne, they are above all seeking to satisfy social and self-esteem needs. They are sensitive to environmental protection but when it comes to champagne, Millennials and Gen Z are not thinking about environment . Faced with these environmental strategies of the champagne brands, consumers have a positive opinion, are not ready to buy champagne more often but spend more to buy a bottle of eco-friendly champagne if their main purchasing criteria are met and regardless of their income . These strategies also arouse scepticism among some consumers, whether in relation to the real motivations of the brands or to the reliability of the certifications. Buyers with a good or excellent level of knowledge tend to choose certifications over packaging and vice versa. No difference was observed between the two generations.Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538847 How Covid-19 influenced the shift in marketing strategies of the luxury residential real estate sector: Case of India. / Rena VORA / 2021
Titre : How Covid-19 influenced the shift in marketing strategies of the luxury residential real estate sector: Case of India. Type de document : Mémoire Auteurs : Rena VORA, Auteur Année de publication : 2021 Importance : 53 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; CRISE ECONOMIQUE ; IMMOBILIER SECTEUR ; INDE ; MARKETING ACHATRésumé : The aim of this study is to understand how the COVID-19 pandemic influenced the marketing strategies of the luxury residential real estate markets. We focus on the case of India for the scope of this study and understand and analyze various qualitative measures such as like trends, technology adaptation and consumer perceptions. We also discuss about the global perspective from time to time so as to understand India’s luxury real estate market’s standing as compared to others. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539317 How do consumers perceive organic cosmetics in an increasingly green world? / Maxence MULLER / 2021
Titre : How do consumers perceive organic cosmetics in an increasingly green world? Type de document : Mémoire Auteurs : Maxence MULLER, Auteur Année de publication : 2021 Importance : 41 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; INFORMATION DU CONSOMMATEUR
Entreprise
LE MARCHE BIORésumé : The cosmetics industry is in a transition phase. Indeed, consumers are increasingly turning to organic cosmetics. Organic cosmetics seem to be the perfect alternative to conventional cosmetics in order to have a healthier lifestyle and to respect the environment.
The objective is to understand how organic cosmetics have developed and imposed themselves in a sector that was not "green" oriented.
In this context, the research question is: How do consumers perceive organic cosmetics
in an increasingly green world?
In order to answer this question, the qualitative method was the most suitable to understand this consumption among consumers who are adept at it. Thus, I was able to conduct 13 interviews to answer my questions.
The results allowed me to better understand the relationship between consumers and the purchase of organic cosmetics. I figured out why they decided to buy this type of product, the advantages and disadvantages. In addition, it allows me to know if they are full or partial consumers of organic products, and if organic is expanding into other areas. Finally, I was able to realize that communication around organic products is important and that one can be influenced to use organic cosmetics.Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538367 How do CSR labels on FMCG packaging influence consumer perception? / Alan LOBO / 2021
Titre : How do CSR labels on FMCG packaging influence consumer perception? Type de document : Mémoire Auteurs : Alan LOBO, Auteur Année de publication : 2021 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; EMBALLAGE ; RESPONSABILITE SOCIALE DE L'ENTREPRISERésumé : In today's society, societal issues are becoming increasingly important. Today, more than ever, consumers pay particular attention to their consumption, to the products they buy and especially to the direct and indirect consequences of their purchases. Whether it is for health reasons, for the environment or for working conditions, consumers are becoming aware that their purchase can have an impact and consequences. Given the growing importance of these issues, brands and marketers have been multiplying the labels and mentions on consumer product packaging lately. These initiatives are often part of a more global corporate policy called "corporate social responsibility" (CSR). A qualitative study was therefore conducted to try to understand how consumers perceive these different CSR elements on the packaging. It seems that these mentions reassure consumers and generate a positive effect of quality on the product. On the other hand, the multiplication of these labels seems to have an impact on the perception of the product's price and may tend to scare consumers away from conventional references. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538471 How іs mіllennіal culture drіvіng the luxury chіldrenswear market? / Alba SPINELLA / 2021
Titre : How іs mіllennіal culture drіvіng the luxury chіldrenswear market? Type de document : Mémoire Auteurs : Alba SPINELLA, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; CONSOMMATEUR ; CHINERésumé : Thіs study aіms to understand what accounts for thіs vogue for chіldren’s luxury brands by analysіng the market and іts consumers. Іn the fіrst chapter we wіll look at the chіldrenswear luxury market globally, then we wіll dіscover who the buyers of thіs luxurіous іtems are by analysіng the mіllennіal culture wіth a focus on Chіna and fіnally we wіll analyse the buyіng behavіour of parents as a tool for self-іdentіty. Thіs lіterature revіew shows the exploratory stage of the study and the need for a qualіtatіve research іn the second chapter. Then, the thіrd chapter wіll present the results of the research. Last but not least, іn the ultіmate chapter, we wіll dіscuss the іmplіcatіons and recommendatіons for brands. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538493 Impact of green marketing on household products consumers in France / Elsa NONROY / 2021PermalinkDe l’interêt de bâtir sa stratégie sur la fidélité client Etat des lieux et nécessité d’évolution des programmes de fidélité de la grande distribution / Charles GAUCHER / 2021PermalinkLuxury brands caught between scarcity and massification: how can luxury brands recreate value for their customers through Artketing? / Victoria STEINHART / 2021PermalinkOnline grocery shopping : understand customers' expectations to improve the online shopping experience / Noémie VALLEE / 2021PermalinkPre-owned; Luxury brand's new addition. Could the 2nd hand industry revive in store luxury retail experiences in fashion capitals (Paris & London) ? / HABRE CHLOÉ / 2021PermalinkRecommended for you: what is the impact of personalization in e-retail on customer experience? / Cindy CHICHEPORTICH / 2021PermalinkLes robots et l’intelligence artificielle dans le secteur de l’hôtellerie / Laurie-Anne ELOISE / 2021PermalinkLe rôle de l’âge et du genre dans les choix de parcours d’achat omnicanaux pour les produits de prêt à porter / Hugo DÉLÉAZ / 2021PermalinkSustainability in Luxury : consumer perception in the era of COVID -19. How did the COVID-19 crisis changes the luxury consumer attitude regarding sustainable concerns? / Chloé MARTIN / 2021PermalinkThe impact of digital tools on customer experience in retail stores / Inès FOUZARI / 2021Permalink
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