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Management > ETUDE DE MARCHE > CONSOMMATEUR > INFORMATION DU CONSOMMATEUR
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Retailing management / Michael LEVY / MCGRAW HILL (2018)
Titre : Retailing management Type de document : Livre Auteurs : Michael LEVY, Auteur ; Barton A. WEITZ, Auteur ; Dhruv GREWAL, Auteur Mention d'édition : 10e ed. Editeur : MCGRAW HILL Année de publication : 2018 Autre Editeur : IRWIN Importance : XXXIII; 670 p. ISBN/ISSN/EAN : 978-1-260-08476-4 Prix : 72 EUR Note générale : Bibliogr. fin chaque chap. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; CONSOMMATEUR ; MARKETING STRATEGIQUE ; MONDIALISATION ; RESPONSABILITE SOCIALE DE L'ENTREPRISEIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.
In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484530 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 052705 658.87 LEV Livre Library Campus de Reims Salle de lecture Exclu du prêt 052706 658.87 LEV Livre Library Campus de Reims Salle de lecture Exclu du prêt Sponsored art foundations: impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the sponsoring brand / Ekaterina NECHAEVA / 2018
Titre : Sponsored art foundations: impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the sponsoring brand : Example of Louis Vuitton Foundation Type de document : Mémoire Auteurs : Ekaterina NECHAEVA, Auteur Année de publication : 2018 Importance : 64 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUE ; CONSOMMATEUR ; ART ; INVESTISSEMENTRésumé : This paper is dedicated to sponsorship-linked marketing. It studies the effects on the set of the attitudinal and behavioral constructs of the consumers impacted by sponsored art venue attendance. The interest towards this topic is explained by the continually growing investment in this type of marketing communications while other types of marketing communications experience the shortage of budgeting because of increasing investments in digital marketing. This paper aims to provide an exhaustive study on the sponsorship processing in order to explore what is the impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the brand given that this relationship is influenced by several moderating variable. The hypothesis of the paper is the following: the attendance of the sponsored foundation will have a significant strengthening positive impact on the attitudinal and behavioural constructs towards the brand. In order to check this hypothesis, the research was designed in order to obtain the answer to this question the research was designed as a questionnaire. Further, 79 respondents have participated in it. They were divided into two groups: the ones who visited the foundations and the ones who did not. Their brand attitudes were constricted to each other and referred to the moderating variables in order to observe what variables play the most important roles in this mediation. As for the hypothesis of the research, it was accepted as the attendance of the foundation has impacted the attitudes and behavioural intentions towards the studied brand. Particularly, the attendance of the sponsored foundation make the consumer perceive the brand as more artistic which is crucial for the brands which aim to transfer such a message for their consumers. It is usually an important parameter for luxury brands. The perception of the brand as artistic was the high level of perceived fit and perceived brand familiarity, or in other words, prior experience or re-activation. The behavioural outcomes were presented as the desire to make a purchase provided that the visit was numerous. The work discussed the way these findings can be implements by the companies engaged in art venue sponsorship. Note de contenu : MSC IN MARKETING FRENCH EXCELLENCE: Bibliogr. 22 p. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503022 The Impact of Information Cost and Information Overload on Food Choices / Carla DECRESCHENS / 2018
Titre : The Impact of Information Cost and Information Overload on Food Choices Type de document : Mémoire Auteurs : Carla DECRESCHENS, Auteur Année de publication : 2018 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
LABEL DE QUALITE ; CONSOMMATEUR ; SANTERésumé : This research seeks to uncover whether the information cost and information overload related to food items lead consumers to unhealthy choices. The objective is to assess the efficiency of the current nutritional labels and to recommend new ways of displaying calorie information.
The results show that regardless of their food purchasing habits or their level of nutritional knowledge, each group of consumers tends to suffer from information cost and information overload to the point where they choose to ignore the nutritional labels displayed on the items they buy. The research points out the fact that a reduced amount of nutritional information, displayed in a ludic way, is more efficient than complex detailed labels when it comes to encourage healthy food choices.Note de contenu : Bibliogr. p.21 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485062 L’Ubérisation et la nouvelle approche-client des plateformes touristiques / Antoine MARCELOT / 2018
Titre : L’Ubérisation et la nouvelle approche-client des plateformes touristiques Type de document : Mémoire Auteurs : Antoine MARCELOT, Auteur Année de publication : 2018 Importance : 78 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ECONOMIE SOCIALE ET SOLIDAIRE ; INFORMATION DU CONSOMMATEUR ; FIDELISATIONRésumé : Nous pouvons qualifier l’Ubérisation comme un phénomène d’« opportunité », apportant de nombreuses innovations de nature incrémentales sur des secteurs traditionnels ; bénéficiant d’une technologie de plateforme communautaire et reposant sur une nouvelle forme d’économie basée sur le partage, celle du Pair 2 Pair ou encore plus communément appelée économie collaborative. [...]
Les entreprises interviewées revendiquent leur stratégie de différentiation par une approche-client humaine, mettant en avant un concept fort, celui de la confiance. De plus, elles s’attachent à proposer des expériences à leurs consommateurs, de la nouveauté dans leurs quotidiens et la possibilité de tisser des liens forts entre les voyageurs des quatre coins du globe. Ayant également choisi de réaliser une enquête-consommateur, je me suis rendu compte à travers ces questionnaires que la dimension tarifaire abordable de ces plateformes représentait la principale motivation des utilisateurs à réserver auprès de ces plateformes touristiques, en se définissant comme fidèles, satisfaits des prestations et ayant tout de même le sentiment d’appartenir à une communauté en toute confiance.Note de contenu : Bibliogr. p.76-78 Programme : Tema Spécialisation : Disruptive marketing & new markets Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484732 Use and impact of calorie information on consumers / Fanny GOICHOT / 2018
Titre : Use and impact of calorie information on consumers : the specific case of convenience food Type de document : Mémoire Auteurs : Fanny GOICHOT, Auteur Année de publication : 2018 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
LABEL DE QUALITE ; INFORMATION DU CONSOMMATEUR ; ALIMENTATIONRésumé : The goal of this paper is to determine whether consumers of convenience food products make a trade-off between convenience and potentially higher calorie intake, and if so, how they balance it.
From the literature review, we identified several possible moderators that can influence the willingness to buy convenience food: gender, familiarity, price, health goal and type of labelling.
After conducting a quantitative analysis, we draw several conclusions from the outcomes of our survey: first, concerning moderators such as gender, familiarity or health goal, there is no noticeable difference between convenience food products and other products. In short, the specificity of convenience food products does not lead to important changes in the buying behaviour of consumers.
The two interesting findings to remember is first that from our experiment, price seems to be the most important criteria (with or without a health goal activated), more important than convenience and calorie information.
Secondly, the “burning time” label seemed to have a negative impact on the willingness to buy compared to classic calorie information labels: this finding could have important consequences for both marketers and policy makers.Note de contenu : Bibliogr. p.24-25 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485070 40 innovations retail / Rodolphe BONNASSE / EDITIONS KAWA (2017)PermalinkCode de la consommation 2018 / Yves PICOD / Paris : DALLOZ (2017)PermalinkComment les éléments visuels de la conception de l'emballage influencent la perception du consommateur sur la valeur nutritionnelle du produit ? / Aleksandra SIKORSKA / 2017PermalinkPermalinkLuxe et expérience client / Wided BATAT / Dunod (2017)PermalinkPermalinkMarketing 4.0 : le passage au digital / Philip KOTLER / DE BOECK (2017)PermalinkMarketing / Gary ARMSTRONG / ETATS-UNIS : PRENTICE HALL (2017)PermalinkMarketing Digital / PEARSON ED. (2017)PermalinkPlaire et toucher / Gilles LIPOVETSKY / Paris : GALLIMARD (2017)PermalinkQuels sont les écarts de développement du e-commerce ainsi que ses impacts (notamment via l’émergence des sites de comparaison de prix) sur les consommateurs allemands et français ? / Clémence GERMAN / 2017PermalinkRetail management / Barry BERMAN / Pearson (2017)PermalinkThe Wine Value Chain in China / ELSEVIER (2017)PermalinkConcurrence, consommation, 2017 / EDITIONS FRANCIS LEFEBVRE / Editions Francis Lefebvre (2016)PermalinkConsumer behavior / Wayne D. HOYER / SOUTH-WESTERN (2016)PermalinkPermalinkContrats et protection des consommateurs / ANTHEMIS (2016)PermalinkÉconomie politique, 2. Microéconomie / Jacques GENEREUX / HACHETTE SUPERIEUR (2016)PermalinkIntelligence du travail / Pierre-Yves GOMEZ / Paris : DESCLÉE DE BROUWER (2016)PermalinkMicroéconomie / Paul KRUGMAN / Louvain-la-Neuve : DE BOECK SUPÉRIEUR (2016)Permalink
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