Mots-clés
Management > ETUDE DE MARCHE > CONSOMMATEUR > INFORMATION DU CONSOMMATEUR
INFORMATION DU CONSOMMATEURSynonyme(s)Aide au consommateurVoir aussi |
Documents disponibles dans cette catégorie (211)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Titre : S comme Seniors : Il y a de l'or dans senior Type de document : Livre Auteurs : Ralph HABABOU Editeur : Paris : FIRST Année de publication : 2014 Importance : 318 p. ISBN/ISSN/EAN : 978-2-7540-5912-1 Prix : 18 EUR Langues : Français (fre) Mots-clés : Management
CONSOMMATEUR ; EMPLOI ; SENIORIndex. décimale : 352.13 SENIOR Résumé : Le vieillissement de la population française se double d'une évolution économique et sociologique forte : les « papy-boomers » arrivent à l'âge de la retraite avec beaucoup plus de moyens financiers et de nouvelles attentes quant à leur confort de vie. L'économie des « cheveux blancs » est donc un véritable enjeu pour la société et pour les sociétés, c'est ce que cherche à démontrer cet ouvrage. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=112473 Exemplaires(3)
Code-barres Cote Support Localisation Section Disponibilité 058014 305.26 HAB Livre Library Campus de Reims Salle de lecture Disponible 047707 305.26/HAB Livre Library Campus de Reims Salle de lecture Disponible J2832 352.13 HAB Livre Library Campus de Rouen Salle de lecture Disponible
Titre : The collaborative sale : solution selling in a buyer-driven world Type de document : Livre Auteurs : Keith M. EADES ; Timothy T. SULLIVAN Editeur : WILEY PUBLISHING Année de publication : 2014 Importance : 218 p. ISBN/ISSN/EAN : 978-1-118-87237-6 Langues : Anglais (eng) Mots-clés : Management
VENTE ; CONSOMMATEUR ; MANAGEMENTRésumé : "Buyer behavior has changed the marketplace, and sellers must adapt to surviveThe Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment. Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include: Selling in times of economic uncertainty, broad information access, and new buyer behavior Why collaboration is so important to the new buyers The emergence of new sales personae - Micro-marketer, Visualizer, and Value Driver Buyer alignment, risk mitigation, and the myth of control Situational fluency, and the role of technology Focused sales enablement, and buyer-aligned learning and development Implementation and establishment of a dynamic sales process The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the essential resource for today's sales professional"-- "The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=580546 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 058225 658.85 EAD Livre Library Campus de Reims Salle de lecture Disponible 058224 658.85 EAD Livre Library Campus de Reims Salle de lecture Disponible
Titre : The collaborative sale : solution selling in a buyer-driven world Type de document : e-book Auteurs : Keith M. EADES ; Timothy T. SULLIVAN Editeur : WILEY PUBLISHING Année de publication : 2014 Importance : 218 p. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; MANAGEMENT ; VENTERésumé : "Buyer behavior has changed the marketplace, and sellers must adapt to surviveThe Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment. Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include: Selling in times of economic uncertainty, broad information access, and new buyer behavior Why collaboration is so important to the new buyers The emergence of new sales personae - Micro-marketer, Visualizer, and Value Driver Buyer alignment, risk mitigation, and the myth of control Situational fluency, and the role of technology Focused sales enablement, and buyer-aligned learning and development Implementation and establishment of a dynamic sales process The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the essential resource for today's sales professional"-- "The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value"-- Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582066
Titre : Collaborative consumption : How New Ways of Sharing, Renting, and Swapping of Apparel Change Consumer Behavior Type de document : Livre Auteurs : Kristin SENDLER, Auteur Editeur : AKADEMIKERVERLAG Année de publication : 2013 Importance : 110 p. ISBN/ISSN/EAN : 978-3-639-46533-4 Prix : 60 EUR Note générale : Bibliogr. p. 71-76. Webograph. p. 108-110 Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEURRésumé : This research paper explores the subject of collaborative consumption with focus on Canadian and German consumers. It provides an overview of collaborative consumption in the U.S., Canada, and Germany. Advantages and disadvantages are compared. The author then focuses on the apparel market in the respective countries. Different types of collaborative apparel consumption and clothing swap business models are discussed. The researcher draws up the hypothesis that although collaborative clothing consumption seems to be dependent on population density, consumers in urban and rural areas are equally interested in changing their shopping behavior. This hypothesis is proven with a survey that was conducted in Canada and Germany. A clothing swap experiment in Kelowna, B.C. explored the potential success of apparel swap businesses in Western Canada. It was a successful event relative to other Canadian swap events in major metropolitan areas, even though the critical mass of apparel items that would have satisfied every attendee could not be generated. The conclusion of this research: in regards to numbers of items sold, resold, or exchanged, this trend will presumably not surpass traditional ways of apparel consumption anytime soon. However, the popularity of collaborative apparel consumption is increasing and consumers in rural as well as urban areas are interested in participating. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154801 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 044306 658.834/SEN Livre Library Campus de Reims Salle de lecture Disponible Le consommateur malin face à la crise : tome 1 / L'Harmattan (2013)
Titre : Le consommateur malin face à la crise : tome 1 : le cadrage du client et les marges de manoeuvre du consommateur Type de document : Livre Auteurs : Fabrice CLOCHARD, Directeur de publication ; Dominique DESJEUX, Directeur de publication Editeur : L'Harmattan Année de publication : 2013 Collection : Dossiers Sciences Humaines et Sociales Importance : 246 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-343-00480-8 Prix : 24 EUR Note générale : Bibliogr. en fin de chapitre Langues : Français (fre) Mots-clés : Management
GESTION DE LA RELATION CLIENT ; CONSOMMATEUR ; CONSOMMATION ; COMPORTEMENT DU CONSOMMATEUR ; SOCIETE DE CONSOMMATIONRésumé : Ce volume questionne les dispositifs mis en place par les acteurs du marché pour capter et orienter les clients "malins" et prolonge la réflexion autour d'une série de "débordements malins" opérés par des consommateurs engagés et/ou sous contraintes. Face à la crise, le "consommateur malin" s'organise pour dénicher les bonnes offres et dépenser moins et/ou mieux. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154519 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 041856 658.834 3/CON Livre Library Campus de Reims Salle de lecture Disponible Le consommateur malin face à la crise : tome 2 / L'Harmattan (2013)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2012)
PermalinkPermalinkLa génération Y par elle-même : Quand les 18-30 ans réinventent la vie / Myriam LEVAIN / Paris : BOURIN EDITEUR (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkQuand l'enfant prend ses marques...il bouscule les conventions / Coralie DAMAY / Paris : EDITIONS EMS (2011)
PermalinkThe market makers / Gary G. HAMILTON ; Misha PETROVIC ; Benjamin SENAUER / OXFORD UNIVERSITY PRESS (2011)
PermalinkPermalinkPermalinkPermalink8 règles pour une communication efficace à l'usage des temps difficiles / Patrick LECERCLE / MOMENTUM (2008)
Permalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-