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Management > ETUDE DE MARCHE > CONSOMMATEUR > INFORMATION DU CONSOMMATEUR
INFORMATION DU CONSOMMATEURSynonyme(s)Aide au consommateurVoir aussi |
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MEETING THE CUSTOMER EXPECTATIONS IN SUPPLY CHAINS / Xian LIU / 2019
Titre : MEETING THE CUSTOMER EXPECTATIONS IN SUPPLY CHAINS : MAIN CHALLENGES IN MEETING CUSTOMER EXPECTATIONS FOR FOREIGN LSP IN CHINA AND THE NATIVE LSP Type de document : Mémoire Auteurs : Xian LIU, Auteur Année de publication : 2019 Importance : 14 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; CHINE ; CONCURRENCE ; CONSOMMATEURRésumé : With the development of Chinese economy and market, the competition in supply chain becomes more and more intense, especially between Chinese native logistic service providers (LSP) and the foreign counterparts in China. This article attempts to identify the main challenges of both Chinese native LSP and foreign LSP in meeting customer expectation in Chinese market; to reveal the advantages and disadvantages they have and offer suggestions for them in an increasingly competitive environment. We conduct surveys from the employees in a Chinese native LSP company and a foreign LSP company in China, then we achieve comparative analyses by a qualitative method to ascertain the differences between them. The result reveals that, instead of having depended heavily on transportation and warehousing businesses, the Chinese LSP is focusing more and more on dealing with the challenge of colleting effective information about customers’ needs, while the foreign LSP meet the limits form government policy. What’s more, both the two kinds companies are focusing on the customer relationship maintenance and innovation and high-tech application in performance, rather than the traditional price strategy, service kinds and infrastructure development. Note de contenu : PGE: Bibliogr.P.13-14 Programme : PGE-Rouen Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497002 Resistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs / Pauline MEREAU / 2019
Titre : Resistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs Type de document : Mémoire Auteurs : Pauline MEREAU, Auteur Année de publication : 2019 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; CONSOMMATEUR ; ENSEIGNE ; INNOVATION TECHNOLOGIQUE ; MACHINE ; SATISFACTIONRésumé : In recent years, attention has finally been focused on the behaviour of late adopters, a category of consumers who are still resistant to technological innovations. In the case of Mac Donald's company providing automatic order and payment terminals called SST, this study analyses the behaviour of late adopters in order to understand the factors that make them reject their use. Choosing to study 8 variables (the influence in personal life management, the interactive experience lived, data protection, user satisfaction, consumer inventiveness, attitude towards technologies, the need for human contact and attitude towards change), the survey shows that all of them have a negative influence on the use of kiosks, with the exception of the search for an interactive experience. Companies using SST can take advantage of this analysis to offer a personalised service that takes into account what is important to late adopters, in order to win new consumers. Note de contenu : PGE: Bibliogr.P. 22-24 Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496416 Resistance to digital innovations in an entrepreneurial context: The usage of self-checkout in supermarkets / Maureen LIQUETTE / 2019
Titre : Resistance to digital innovations in an entrepreneurial context: The usage of self-checkout in supermarkets Type de document : Mémoire Auteurs : Maureen LIQUETTE, Auteur Année de publication : 2019 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; CONSOMMATEUR ; CONSOMMATION ; INNOVATION TECHNOLOGIQUE ; SATISFACTIONRésumé : We live in a connected world but it is hard for some sectors to digitalize themselves, such as the mass market consumers. In fact, one of the first things which a little change our way of consummation is the self-checkout. This self-service technology exists in France since 2004 but it does not adopt yet by all customers. We try to understand what is the usage of this technology through a quantitative survey is (52 answers) and a qualitative study (10 all-ages-interviewed-persons). People seem to be satisfied to use this machine and esteem that it is a gain of time. This paper highlights two main bemols which are the lack of interaction with employees and that the self-checkout is not possible if we have a lot of articles or if we have complex discount vouchers. The problem is that late adopters will have to adapt themselves to this technology because this sector trends to be more and more automatized. The transformation has begun with, for example, supermarkets open 24/7 with only self-checkout, without cashier, or again supermarkets without checkout at all, we pay through our mobile phone. Note de contenu : PGE: Bibliogr.P.25-27 Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496409 Resistance to Digital Innovations in an Entrepreneurial Context: What are the determinants that allowed the adoption of SSTs in fast-food and cinema? / Gaël PUAUD / 2019
Titre : Resistance to Digital Innovations in an Entrepreneurial Context: What are the determinants that allowed the adoption of SSTs in fast-food and cinema? Type de document : Mémoire Auteurs : Gaël PUAUD, Auteur Année de publication : 2019 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; CONSOMMATEUR ; INDUSTRIE CULTURELLE SECTEUR ; INNOVATION TECHNOLOGIQUE ; MACHINERésumé : Most of the studies on Self-Services Technologies (SSTs) tried to understand how to apply those technologies on complexes businesses. In this paper we will focus on business where simple actions are required from the customer: fast-food and cinema. Starting from these businesses we will establish a profile of SST users trying to know if SSTs are diffused to all waves of adopter (from first adopter to laggards). We find that late adopters are starting to use SST. Moreover, we find that the typical user is a student or an entrepreneur with a high degree of education. For this user, the revenue does not have impact on the willingness to use SSTs. In this paper we find that for fast-food and cinema consumers are expecting time saving and customization from SSTs. Nevertheless, these two elements must be provided through an understandable system. This means that users have to simply understand what is expected from him and how to proceed while having the control on its order and directly perceive SSTs’ usefulness. These three components are the key features that lead the customer to be satisfied by SSTs. The main issue for SST future is to find the right balance between increasing the level of customization and personalization allowed via SST without losing the ease-of-use. In addition of that analyze, we will determine what are the main threats and issues for SSTs’ future. How reinforce consumer continuance intention while increasing companies’ advantages in using SSTs. We found that there are two main threats for SSTs: the loss of human contact due to technological progress and consumers’ private data security. Both are big issues for the development of SSTs. To be more performant SSTs must reduce the human contact and collect more information on users. These are two issues, find the right balance between technology and human cashier in fast-food and cinema and lead the consumer to completely trust in SSTs to give its personal information. Note de contenu : PGE: Bibliogr.P.24-26 Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496419 A ROLE OF EMOTION IN CONSUMER BEHAVIOR / Victor ATUYER / 2019
Titre : A ROLE OF EMOTION IN CONSUMER BEHAVIOR Type de document : Mémoire Auteurs : Victor ATUYER, Auteur Année de publication : 2019 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEUR ; MARQUE ; HABILLEMENT SECTEUR ; RESPONSABILITE SOCIALE DE L'ENTREPRISE ; IMAGE DE MARQUERésumé : Purpose: This paper aims to understand the role of anger in consumer behavior, with the potential willingness to boycott a brand. Several factors need to be taken into account such as consumer’s dependence to a brand, time and new consumer trends (traceable and co-created goods). These factors can also be a smart tool from companies to avoid boycotts. Approach: In this paper, an empirical study is conducted on consumer’s reaction towards fast-fashion brands after the Rana Plaza collapse in 2013 in Bangladesh, where a building fell full of poor workers, leading to the death of more than 1,000 people. This lack of Corporate Social Responsibility (CSR) seriously damaged fast-fashion brand’s reputation. NGOs and consumers called for boycotts of famous brands such as H&M, Benetton, Zara. However, we will verify if this boycott worked and kept an influence in consumer’s attitude towards these brands six years after this negative event. Findings: Our study shows a significant cause-effect link between the role of anger and the triggering of boycott willingness. Originality: This paper is the first to study the Rana Plaza impact on consumer’s attitude towards fast-fashion brands, which led to one of the only boycotts applied in the 2010s in Western Europe. Note de contenu : PGE: Bibliogr.P. 24-26 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497662 Le système d’appellation et la perception d’authenticité par les consommateurs : l’exemple du vin de Porto / Andreia MACEIRA / 2019PermalinkThe new luxury experience / Wided BATAT / Springer (2019)PermalinkThe psychology of Luxury Consumption / Pauline GORGUET / 2019PermalinkTHE RISE OF STREETWEAR AESTHETICS IN MAINSTREAM FASHION AND IT’S EFFECTS ON THE CONSUMER BEHAVIOR TOWARDS THE FASHION INDUSTRY / Naga Neeraj KORADA / 2019PermalinkThe SST’s conquest of customer confidence: overcome the need for human interaction to reach productivity / François VASSEUR / 2019PermalinkBrand Building Finance: Valuation of Marketing Investments / Alejandro SOLIS HERNANDEZ / 2018PermalinkCalorie information and consumer choice: the case of organic food / Alice FROMENT / 2018PermalinkCalories information and consumer choice / Mathilde BAAS / 2018PermalinkCalories information and Consumer choice / Elisa ZINS / 2018PermalinkComment une entreprise contemporaine peut-elle acquérir rapidement une forte image de marque auprès de ses consommateurs ? / Julian CHAVANNE / 2018PermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)PermalinkPermalinkL’étiquetage nutritionnel dans le cadre des produits allégés / Anna DUCRUET / 2018PermalinkGeneration Z’s Luxury Value Perceptions / Cybel DIRASSOYAN / 2018PermalinkHealth claims and nutritional labelling / Sarah JALAL / 2018PermalinkHealth claims and nutritional labelling / Maëlle WINIARCZYK / 2018PermalinkHow can packaging lead people to change their food consumption patterns ? / Agathe KARSENTI / 2018PermalinkHow to fix the future / Andrew KEEN / ATLANTIC BOOKS (2018)PermalinkInfluence of the Nutri-Score label on consumer purchase intention and attitudes / Coralie HONSIA / 2018PermalinkIs nutritional labeling a reliable source of information for consumer healthy choice? / Léonie CHOLIN / 2018PermalinkRetailing management / Michael LEVY / MCGRAW HILL (2018)PermalinkSponsored art foundations: impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the sponsoring brand / Ekaterina NECHAEVA / 2018PermalinkThe Impact of Information Cost and Information Overload on Food Choices / Carla DECRESCHENS / 2018PermalinkL’Ubérisation et la nouvelle approche-client des plateformes touristiques / Antoine MARCELOT / 2018PermalinkUse and impact of calorie information on consumers / Fanny GOICHOT / 2018Permalink40 innovations retail / Rodolphe BONNASSE / EDITIONS KAWA (2017)PermalinkCode de la consommation 2018 / Yves PICOD / Paris : DALLOZ (2017)PermalinkComment les éléments visuels de la conception de l'emballage influencent la perception du consommateur sur la valeur nutritionnelle du produit ? / Aleksandra SIKORSKA / 2017PermalinkPermalinkLuxe et expérience client / Wided BATAT / Dunod (2017)PermalinkPermalinkMarketing 4.0 : le passage au digital / Philip KOTLER / DE BOECK (2017)PermalinkMarketing / Gary ARMSTRONG / ETATS-UNIS : PRENTICE HALL (2017)PermalinkMarketing Digital / PEARSON ED. (2017)PermalinkPlaire et toucher / Gilles LIPOVETSKY / Paris : GALLIMARD (2017)PermalinkQuels sont les écarts de développement du e-commerce ainsi que ses impacts (notamment via l’émergence des sites de comparaison de prix) sur les consommateurs allemands et français ? / Clémence GERMAN / 2017PermalinkRetail management / Barry BERMAN / Pearson (2017)PermalinkThe Wine Value Chain in China / ELSEVIER (2017)PermalinkConcurrence, consommation, 2017 / EDITIONS FRANCIS LEFEBVRE / Editions Francis Lefebvre (2016)PermalinkConsumer behavior / Wayne D. HOYER / SOUTH-WESTERN (2016)PermalinkPermalinkContrats et protection des consommateurs / ANTHEMIS (2016)PermalinkÉconomie politique, 2. Microéconomie / Jacques GENEREUX / HACHETTE SUPERIEUR (2016)PermalinkIntelligence du travail / Pierre-Yves GOMEZ / Paris : DESCLÉE DE BROUWER (2016)PermalinkMicroéconomie / Paul KRUGMAN / Louvain-la-Neuve : DE BOECK SUPÉRIEUR (2016)Permalink
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