Mots-clés
Management > ETUDE DE MARCHE > CONSOMMATEUR > INFORMATION DU CONSOMMATEUR
INFORMATION DU CONSOMMATEURSynonyme(s)Aide au consommateurVoir aussi |
Documents disponibles dans cette catégorie (211)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Health claims and nutritional labelling / Maëlle WINIARCZYK / 2018
Titre : Health claims and nutritional labelling : To what extend activity equivalent calorie labelling could influence consumers' purchase intention Type de document : Mémoire Auteurs : Maëlle WINIARCZYK, Auteur Année de publication : 2018 Importance : 19 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INFORMATION DU CONSOMMATEUR ; LABEL DE QUALITE ; ALIMENTATIONRésumé : This study consists in finding thanks to a research if the activity equivalent calorie labelling can have an impact on the buying decision of the consumer and/or on his consumption behavior. The idea is to replace the current complex nutritional labelling and the front-‐of-‐pack calorie label by a label that tells how many minutes of exercise you need to burn off calories. To conduct this study, I’ve firstly made some researches about different articles which tackle the issue of calorie consumption, nutritional labelling, or even the relationship between calorie consumption and physical activity. Then, I realized an online survey who helped me to understand better the consumers especially toward calories, nutritional labelling, physical activity and introduce them the idea of the activity equivalent calorie labelling. After analyzing this survey, I observed that people think that current nutritional labels are not effective and enough visible, but were pretty sensible to the consumption of calories and have the feel of guiltiness toward calories. They found easily understandable the activity equivalent calorie labelling but were not completely convince that it can replace the current front-‐of-‐pack calorie label. This study gives them the opportunity to have a first approach with the activity equivalent calorie labelling. They need anyway to be more informed and used to this new kind of labelling, maybe thanks to the use of a national communication campaign or through a nutritional association. Note de contenu : Bibliogr. p.18 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485099 How can packaging lead people to change their food consumption patterns ? / Agathe KARSENTI / 2018
Titre : How can packaging lead people to change their food consumption patterns ? Type de document : Mémoire Auteurs : Agathe KARSENTI, Auteur Année de publication : 2018 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
LABEL DE QUALITE ; INFORMATION DU CONSOMMATEUR ; ALIMENTATIONRésumé : This seminar paper is about the role of packaging in the process of food purchasing, how it affects the consumer in the decision process and how it could improve their eating habits. I thought about this subject because I was watching documentaries about our eating habits, how food became both really important and complicated for the whole world. I wondered why there were people who bought really bad quality products, although they were trying to improve their food consumption.
In order to document my research, I read academic articles about packaging, what was done to improve the information given to consumers, about health issues in western countries caused by food, about how consumer have trouble understand the packaging. I talked about this point to my friends and my family because there was not much information about those difficulties and did my survey about the understanding of packaging to help me understand where it came from and what could help consumers. My hypothesis happened to confirm, so with my results that I analyzed, I thought about solution to give, and problems to highlight in order to bring an answer to my research question.Note de contenu : Bibliogr. p.32-34 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485086 How to fix the future / Andrew KEEN / ATLANTIC BOOKS (2018)
Titre : How to fix the future : Staying human in the digital age Type de document : Livre Auteurs : Andrew KEEN Editeur : ATLANTIC BOOKS Année de publication : 2018 Importance : 288 p. ISBN/ISSN/EAN : 978-0-8021-2664-1 Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; EDUCATION ; INNOVATION ; MONDEIndex. décimale : 164.38 CHANGEMENT SOCIAL Résumé : Andrew Keen combines his experiences in Silicon Valley with extensive interviews and analysis to identify the strategies we need in order to tackle the huge challenges of this digital century, and shows how we have dealt with radical technological change in the past, especially after the Industrial Revolution.
Travelling around the world, from India to Estonia, Germany to Singapore, he investigates the best (and worst) practices in five key areas - regulation, innovation, social responsibility, consumer choice and education - and concludes by examining whether we are seeing the beginning of the end of the America-centric digital world.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=232020 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 051759 303.4 KEE Livre Library Campus de Reims Salle de lecture Disponible J4791 164.38 KEE Livre Library Campus de Rouen Salle de lecture Disponible Influence of the Nutri-Score label on consumer purchase intention and attitudes / Coralie HONSIA / 2018
Titre : Influence of the Nutri-Score label on consumer purchase intention and attitudes Type de document : Mémoire Auteurs : Coralie HONSIA, Auteur Année de publication : 2018 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
LABEL DE QUALITE ; INFORMATION DU CONSOMMATEUR ; ALIMENTATIONRésumé : Today in the world, 1.4 billion people of 20 years old and over are concerned about obesity according to the World Health Organization (WHO). In 2030, the organization estimates that the number of people concerned by this health issue will reach 3.3 billion people. In other words, we can say that obesity represents the 5th death risk factor in the world and 2.8 million people die each year . But what about the figures in France ? In France, obesity becomes more and more a social and health problem. In fact, 6.5 million of french people are considered as obese persons. Between 1997 and 2009, the number of overweight people increased by 70,5%. Thus, obesity is not only a health issue but also a social and economic one : governments and health organizations try to control and above all reduce this issue by implementing rules, laws, regulations and public campaigns in order to provide to the consumers more information and insights about what they eat. For example, the Health Nutrition National Program launched in 2001 with the French Ministry the « Five fruits and vegetables program » in order to promote a better and balanced food consumption for people. Besides, consumers have a real demand and need to understand what is in their plate and how they can have a maximum of control over their nutrition. Note de contenu : Bibliogr. p.23 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485072 Is nutritional labeling a reliable source of information for consumer healthy choice? / Léonie CHOLIN / 2018
Titre : Is nutritional labeling a reliable source of information for consumer healthy choice? Type de document : Mémoire Auteurs : Léonie CHOLIN, Auteur Année de publication : 2018 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INFORMATION DU CONSOMMATEUR ; SANTE ; LABEL DE QUALITERésumé : This paper examines the ability of nutrition labels on packaging to reach the consumer effectively with information that helps taking healthy decisions.
To answer this question, we tested consumer behavior related to packaging information and its influence on purchase intention. Our hypothesis was that nutritional labelling as it is, is not a reliable source of information for consumer healthy choice.
From the data obtained, we concluded that the nutrition information presented as it is today, is not a major factor of influence on consumer’s choice, because consumers do not understand or read the information. But with a clear system showing the nutritional value of products like Yuka, based on the nutriscore, consumers are more aware of what they purchase, and what they should avoid buying.
Companies are lobbying to avoid a transparent system that could discredit some of their products in the eyes of consumers. This effort of clarity must then come from independent companies such as Yuka. However, origin, ingredients and price are also important criteria in consumers’ decisions and should be taken into consideration in the rating. Yuka is an example that could be followed in the next years by other companies and has already started a change.Note de contenu : Bibliogr. p.20-21 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485059 Retailing management / Michael LEVY / MCGRAW HILL (2018)PermalinkSponsored art foundations: impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the sponsoring brand / Ekaterina NECHAEVA / 2018PermalinkThe Impact of Information Cost and Information Overload on Food Choices / Carla DECRESCHENS / 2018PermalinkL’Ubérisation et la nouvelle approche-client des plateformes touristiques / Antoine MARCELOT / 2018PermalinkUse and impact of calorie information on consumers / Fanny GOICHOT / 2018Permalink40 innovations retail / Rodolphe BONNASSE / EDITIONS KAWA (2017)PermalinkCode de la consommation 2018 / Yves PICOD / Paris : DALLOZ (2017)PermalinkComment les éléments visuels de la conception de l'emballage influencent la perception du consommateur sur la valeur nutritionnelle du produit ? / Aleksandra SIKORSKA / 2017PermalinkPermalinkLuxe et expérience client / Wided BATAT / Dunod (2017)Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26