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Data analysis and cultural products: the end of the cultural creation ? / Edgar BRIERRE-BATTAIS / 2023
Titre : Data analysis and cultural products: the end of the cultural creation ? Type de document : Livre Auteurs : Edgar BRIERRE-BATTAIS, Auteur Année de publication : 2023 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ANALYSE DES DONNEES ; CHANGEMENT SOCIAL ; MONDIALISATIONRésumé : This dissertation discusses the impact of new technologies and data analysis on the cultural goods market. It states that cultural products are highly consumed and have always been globalized, but also that data analysis has become an essential tool for understanding consumer preferences and creating products that meet their expectations. It will discuss about the impact data analysis on the cultural market and of cultural products on society. However, it will raise concerns about data analysis limiting creativity and innovation, leading to a never-ending cycle of producing similar content. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581664 A quantitative analysis of the transition from a web catalogue to an online marketplace / Sergio Andres RODRIGUEZ COTE / 2023
Titre : A quantitative analysis of the transition from a web catalogue to an online marketplace Type de document : Mémoire Auteurs : Sergio Andres RODRIGUEZ COTE, Auteur Année de publication : 2023 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
COMMERCE ELECTRONIQUE ; ANALYSE DES DONNEES ; GESTION DE LA RELATION CLIENTRésumé : Online marketplaces have increased significantly as a result of the rapid expansion of e-commerce, in an effort to improve user experiences and promote long-term customer engagement. In order to better understand the factors influencing shopping intention and continuance intention among future users, this study will look the development of a potential online marketplace, following a practical case with a real company from Colombia, named Copuntoco. Environmental Stimuli, Visual Web Aesthetics, Effectiveness Information Content, Perceived Site Quality, Shopping Intention, and Continuance Intention are the variables included in the research model. Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581668
Titre : Research methods for business students Type de document : e-book Auteurs : Mark SAUNDERS ; Philip LEWIS ; Adrian THORNHILL Mention d'édition : 9ème ed. Editeur : Harlow : PEARSON Année de publication : 2023 Importance : 741 p. Prix : 76 EUR Langues : Anglais (eng) Mots-clés : Management
ANALYSE QUALITATIVE ; ANALYSE QUANTITATIVE ; ENSEIGNEMENT SUPERIEUR ; METHODOLOGIE ; RECHERCHEIndex. décimale : 151.75 RECHERCHE Résumé : This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research. Note de contenu : Bibliogr. p. 674-687, index, glossaire Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577830 Attention crisis, over-solicitation: how can companies still capture the consumer? / Abigail CHAUDIER / 2022
Titre : Attention crisis, over-solicitation: how can companies still capture the consumer? Type de document : Mémoire Auteurs : Abigail CHAUDIER, Auteur Année de publication : 2022 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUE ; ANALYSE DES DONNEES ; BASE DE DONNEES ; CLIENTRésumé : With the rise of digital tools, we have moved from an era of scarcity to one of
abundance, even superabundance. This transition has an impact on our entire society.
First of all, it disrupts the functioning of markets by adding a rare resource on the demand side: attention. It is now a rare pearl that can be bought and sold. There is now an economy of attention. Companies have to fight for a place in the market and to be seen. Indeed, in an attention economy, the over-solicitation of consumers makes it more difficult to get their attention. The problem is that competition is increasing and marketing demands are growing exponentially, while the attention we can devote to these demands, as human beings, is not changing: our brains have evolved in such a way that our capacities cannot be increased tenfold. Consumers have a limited attention span and are therefore obliged to choose the stimuli to which they pay attention. In addition to the problem of consumers' limited attention span, companies also face the problem of their lack of trust. Indeed, only 47% of consumers trust advertising campaigns (Nielsen Institute, 2009). The challenge is therefore to produce marketing campaigns that not only succeed in
reaching the desired target but above all that capture the attention of a maximum number of targeted people.Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572741 Can movie production, supported by big data, reflect a globalized society? A qualitative analysis of Netflix production process / Charles SIMON / 2022
Titre : Can movie production, supported by big data, reflect a globalized society? A qualitative analysis of Netflix production process Type de document : Mémoire Auteurs : Charles SIMON, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ANALYSE DES DONNEES ; BASE DE DONNEES ; CINEMA ; CINEMA SECTEUR
Entreprise
NETFLIXRésumé : The aim of this research work is to highlight the contribution of Big Data to the production of cinematographic works that will arouse the interest of the greatest number of people. Focusing on the Netflix platform, which has repeatedly acknowledged the use of this system in its creative decision-making, this work will explore several concepts. Firstly, the literature review lay the foundation for existing concepts that can be used to advance research, such as Big Data, Netflix's production system and the link between films and society. As the linkage between culture and social climate has often been pointed out, this paper shows that Big Data is used by new giants of the cinematographic industry such as Netflix to better fulfil this role. In a second step, these concepts are further developed through a qualitative study aiming to understand to what extent the collection of data through Big Data can produce a tailor-made movie for society. In conclusion, Big Data allows a better accuracy in targeting a large public. The use of this massive data collection is a way to depict a particular theme the whole world is subject to and to identify how it should be put into perspective. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=568518 HOW CAN SOCIAL MEDIA HELP CHINA TO MONITOR AND CONTROL HUMAN TRAFFICKING? / Tingting LI / 2022PermalinkHow do music streaming platforms use Data Analytics to shape musical taste of consumers? / Inés KOLLI / 2022PermalinkRévolution de la donnée / Paris : Pearson (2022)PermalinkStages of analytics transformation in container shipping industry / Iaroslav OTPUSHCHENNIKOV / 2022PermalinkWhat is the impact of data analysis on performance and decision-making in Formula 1? / Gabriel RUFF / 2022PermalinkWhy are Spotify users fully engaged in the customer experience without being afraid of their data being collected? / Amélie GEORGIN / 2022PermalinkDigitalisation et contrôle de gestion: Au regard de la transformation digitale, comment le contrôleur de gestion doit-il se positionner pour conserver sa légitimité dans l'organisation / Matthieu FAGET / 2021PermalinkComprendre et prendre en main Power BI / Alexis DANA / INDEPENDENTLY PUBLISHED (2020)PermalinkDans quelle mesure l’émergence de produits digitaux intégrant du machine learning implique une évolution du métier de product manager ? / Théo ROULAND / 2020PermalinkLes enjeux de l'utilisation responsable des données à caractère personnel dans le secteur de l'assurance IARD / Perrine TYRODE / 2020Permalink
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