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Titre : Principles of marketing : global edition Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : 17th ed. Editeur : Harlow : PEARSON Année de publication : 2024 Importance : 736 p. ISBN/ISSN/EAN : 978-1-292-44933-3 Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; ETHIQUE ; GESTION DE LA RELATION CLIENT ; GESTION DU MARKETING ; MARKETING DIRECT ; MARKETING MIX ; MARKETING STRATEGIQUE ; PROMOTION DES VENTES ; PUBLICITE ; RELATIONS PUBLIQUES ; RESPONSABILITE SOCIALE DE L'ENTREPRISEIndex. décimale : 121.55 GESTION DU MARKETING Résumé : In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.Nombre d'accès : 8 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586871 Influence of chinese culture environment on chinese entrepreneurship / Anqi LIU / 2023
Titre : Influence of chinese culture environment on chinese entrepreneurship Type de document : Mémoire Auteurs : Anqi LIU, Auteur Année de publication : 2023 Importance : 72 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
CHINOIS ; CULTURE ; CULTURE ORGANISATIONNELLE ; IMPACT PUBLICITAIRERésumé : Economics, culture, and politics are significant elements in evaluating and comparing other nations. These three factors interact with one another to form a distinct nation. There has been an increasing interest in the impact of culture on entrepreneurship in recent years. This paperinvestigates the relationship between Chinese national culture and entrepreneurial activity. Under the influence of the Chinese cultural milieu, Chinese entrepreneurship formation and growth occurred. Being an integral component of traditional Chinese culture, Confucianism has played a crucial role in the evolution and historical progression of Chinese civilization. This paper is divided into three sections that discuss Chinese entrepreneurship, the history, core values, and ideals of Confucian culture, and the influence of Confucian culture on Chinese entrepreneurship. Using interviews and case studies with Chinese entrepreneurs, the paper demonstrates how Confucian culture has influenced the entrepreneurial thinking and conduct of the Chinese people. This paper is notable because it explores the nature, genesis, and effect of Confucianism on Chinese business in depth. In addition, this paper may provide major insights and references to help Chinese entrepreneurs appreciate their entrepreneurial mindset and conduct. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581661 Luxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin / Chloé MATHIEU / 2023
Titre : Luxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin Type de document : Mémoire Auteurs : Chloé MATHIEU, Auteur Année de publication : 2023 Importance : 31p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; PUBLICITE ; WEBMARKETINGRésumé : The main purpose of this dissertation is to study in depth the luxury industry and its beauty segment in France and to identify the expectations of the new generations through digital advertising. This subject is particularly relevant to me because through my various professional experiences, I have progressively specialized in this field, and I would like to fully understand what the new generations, and particularly the Gen-Z, expect from luxury brands in order to be able to define communication strategies adapted to these expectations in the future.Although the question is at the core of luxury industry studies, we don't have a clear answer about what actions to take to meet the expectations of these new consumers and therefore we will ask ourselves here: What are the expectations of the new generation of consumers regarding digital advertising in the luxury cosmetics industry in France?In order to answer this question and given that we intend to study this question from a consumer point of view, our choice of methodology is based on a survey (quantitative study) that will allow us to collect information from a large number of consumers and potential consumers of these new generations. We hope to understand what the new generations expect, what their major interests and issues are and how they would like brands to respond and act in the future in terms of innovations and engagements. In this way, we will be able to draw clear conclusions and appropriate recommendations to bring to the luxury brands and consider them for my future career. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581977 Should industrial food brands include LGBTQ+ individuals in their advertisements and communication? And how ? / Louise GRZESIAK / 2022
Titre : Should industrial food brands include LGBTQ+ individuals in their advertisements and communication? And how ? Type de document : Mémoire Auteurs : Louise GRZESIAK, Auteur Année de publication : 2022 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte office 365 via e bouton connexion en haut de la page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; COMMUNICATION ; PUBLICITERésumé : In France around 4% of the population identifies itself to the LGBTQ+ community. In 2014 France passed a Law to legalise same-sex marriage. Last year in the USA many companies boycotted states that did not support the rights of LGBTQ+ communities. And the month of June is now dedicated to advocating for the rights of this community around the world. The aim of this dissertation is to understand to what extent, brands from the food industry can communicate to the LGBTQ+ community and how. Research collected through social media, mostly among 20 – 25-year-old people, both from or not from the LGBTQ+ community provide some interesting results. Authentic communication is the most important factor to consider when communicating inclusively. The members of the LGBTQ+ community would like to be represented in the brands’ communication as it could help ‘normalise’ LGBTQ+ acceptance. However, most non-LGBTQ+ respondents do not understand the need for LGBTQ+ inclusive communication in the food industry. Finally, attention should be made to which gender couples are used in adverts. These findings indicate, a need for brands from the food industry to communicate inclusively by the LGBTQ+ community. And mostly a need for companies to “walk the talk” when it comes to advocating for LGBTQ+ rights Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566729 The impact of digitalisation on the advertising industry / Marion BONNE / 2022
Titre : The impact of digitalisation on the advertising industry Type de document : Mémoire Auteurs : Marion BONNE, Auteur Année de publication : 2022 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CONSEQUENCE ; PUBLICITE ; WEBMARKETINGRésumé : Digitalization has invaded all sectors of activity, and advertising has not escaped this phenomenon, quite the contrary. Indeed, it is one of the sectors that has been most impacted since advertising methods have changed radically over the last few years. To define this phenomenon, we can say that it is a process that aims to transform traditional processes, objects, tools or even professions through digital technologies in order to make them more efficient. Digital transformation has existed since the arrival of the internet. For example, mail has been replaced by e-mail, shops by online shops and trade fairs by web forums. But is it always beneficial? Does this transformation always bring only positive benefits to the affected sector? How has digitalisation improved the concept of advertising? Has it made advertising communication easier? This transformation has had many impacts on our society and many questions arise from it. We can ask ourselves more specifically about the impact of digitalisation on the advertising sector. Advertising has evolved a great deal over the course of history to arrive at its current state. Many elements have accompanied this transformation which today has a real impact and consequences on the workings of this sector and our society. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562226 The influence of green advertising on purchase intention of green cosmetics, regarding the rise of greenwashing concern / Julia LAPRAY / 2022PermalinkTo what extent does the rise in the number of influencers and partnerships change the efficiency of influencer marketing itself? / Eva DUPONT / 2022PermalinkWhat is the impact of product placement made by influencers on social media on the end-consumer’s brand perception and purchase intention? / Zaina KACHAD / 2022PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022PermalinkDepicting normal-weight or plus-sized models in fashion advertising: the impacts on French female consumers / Julien TAPPREST / 2020PermalinkHappiness and the perception of social superiority portrayal in advertising / Oriane VAN WESTERLAAK / 2020PermalinkHow advertising made by French car manufacturers featuring few people of color impacts the attitude of French nationals of Sub-Saharan African descent toward car brands / Guillaume COLLIN / 2020PermalinkL’impact de la disparition des cookies sur le ciblage publicitaire / Pierre-Etienne GAMBART / 2020PermalinkThe advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020PermalinkThe Impact of Body Inclusivity in Lingerie Brands’ Social Media Advertising on Brand Image / Eulalie LOYER / 2020PermalinkThe impact of recycled textiles on the consumer purchase in the fashion industry : ADIDAS X PARLEY for the ocean insight / Marco FILIDORO / 2020PermalinkThe marketing strategies promoting Community-Based Tourism / Maude OLIVIER / 2020PermalinkWhat is the effect of body positive advertising on women’s minds, in the lingerie industry? Is there a difference according to women’s age? / Eléna GROULEAUD / 2020PermalinkBusiness model to compete in a digital transformation in Vietnam advertising industry : A case of Masso Group Vietnam / Thi Thao Phuong NGUYEN / 2019PermalinkMARKETING STRATEGIES TO PROMOTE SUSTAINABLE CONSUMER BEHAVIOR: How can companies involved in sustainable development overcome negative stereotypes on responsible behavior in order to make sustainability attractive to the eyes of consumers? / Lotta GIPOULOU / 2019PermalinkThe power of language in marketing and advertisement: the case of Champagne / Alice DECHELLE / 2019PermalinkYearbook Shortlist / Boulogne-Billancourt : CB news (2019)PermalinkPermalinkComment les femmes sont-elles représentées dans la publicité, pourquoi sont-elles représentées de cette manière et quelles sont les attitudes des consommateurs vis-à-vis de ces représentations ? Focus sur les publicités de parfum de luxe / Izette KELLY / 2018PermalinkCommunication / VUIBERT (2018)PermalinkCommunicator / Marie-Hélène WESTPHALEN / PARIS : DUNOD (2018)PermalinkDisruptive marketing: a new vector of value creation for companies / Quentin GUYON / 2018PermalinkLes enjeux de l'utilisation de la musique en publicité pour une entreprise vis-a-vis des consommateurs ? / Killian PERROT / 2018PermalinkPermalinkLes nouveaux défis du brand content / Thomas JAMET / PEARSON FRANCE (2018)PermalinkQuel est l'impact de la publicité télévisée relative à l'industrie agro-alimentaire sur les enfants ? / Audrey MATEU / 2018PermalinkQuelles sont les opportunités et les menaces de l’achat programmatique ? / Katharina STORCH / 2018PermalinkTome 1. Le guide agences 2018 / STRATEGIES / Paris : STRATEGIES (2018)PermalinkTome 2. Le guide agences 2018 / STRATEGIES / Paris : STRATEGIES (2018)PermalinkLe type de produit fait-il varier l’impact sur l’estime de soi qu’ont les publicités ayant recours à des mannequins idéalisés minces ? / Coline VANDENBERGHE / 2018PermalinkWhat are the best practices when doing advertising to Best-Agers in the Beauty Industry, comparing to Millennials? / Bérengère SEGUIN / 2018PermalinkAdvertising and Integrated Brand Promotion / CENGAGE Learning Custom Publishing (2017)PermalinkAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications / Craig J. ANDREWS / CENGAGE LEARNING (2017)PermalinkPermalinkLa boîte à outils du Community Manager / Clément PELLERIN / PARIS : DUNOD (2017)PermalinkCommunication des organisations publiques / Martial PASQUIER / Louvain-la-Neuve : DE BOECK SUPÉRIEUR (2017)PermalinkCommunication et publicité / Claude CHEVALIER / CHENELIERE EDUCATION (2017)PermalinkDriving Customer Appeal Through the Use of Emotional Branding / Rucchi GARG / BUSINESS SCIENCE REFERENCE (2017)PermalinkPermalinkIntegrated Advertising, Promotion, and Marketing Communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkNarrative advertising models and conceptualization in the digital age / BUSINESS SCIENCE REFERENCE (2017)PermalinkPermalinkPrinciples of marketing / Philip KOTLER / Harlow : PEARSON (2017)PermalinkQuels sont les outils qui peuvent permettre aux producteurs de sodas à base de cola d’améliorer leurs publicités digitales afin de mieux toucher les consommateurs hispanophones aux Etats-Unis ? / Lucie CHABANAS / 2017PermalinkEn quoi l’émergence de nouvelles tendances publicitaires telles que le Femvertising et la publicité sur les handicaps ont-elles un impact sur la perception du client, de la marque ainsi que de la société ? / Shauna CLANCY / 2017PermalinkRelishing marketing / Joe DUFFY / IMAGES PUBLISHING GROUP (2017)PermalinkPermalinkPermalinkLe business model des Ad Exchanges : une remise en question de l'écosystème de la publicité digitale / Gaëlle LETERRIER / 2016PermalinkCreating a brand identity / Catharine SLADE-BROOKING / LAURENCE KING PUBLISHING (2016)PermalinkCréer une marque / Catharine SLADE-BROOKING / PARRAMON FRANCE (2016)PermalinkL’endossement des marques par les célébrités & son rapport au capital-marque / Margot JAEGER / 2016PermalinkPermalinkGoogle Analytics / Ronan CHARDONNEAU / Nantes : EDITIONS ENI (2016)PermalinkImpact du Sentiment de Culpabilité dans la Publicité sur l’Intention de Don : Rôle des Variables Individuelles et du Visuel Publicitaire / Zoé CHRISTOFOROU / 2016PermalinkIntegrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkIntegrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)PermalinkPermalinkMarketing scales handbook / Gordon C. BRUNER / CREATESPACE INDEPENDENT PUBLISHING PLATFORM (2016)PermalinkModes d'achats de la publicité sur Internet : les ventes programmatiques remplaceront-elles les ventes directes ? / Mathilde PASQUALI / 2016PermalinkProtection des consommateurs / Dominique ROUX / Paris : EDITIONS EMS (2016)PermalinkPsychologie du consommateur pour mieux comprendre comment on vous influence / Nicolas GUEGUEN / PARIS : DUNOD (2016)PermalinkLa publicité digitale / Maria MERCANTI-GUERIN / PARIS : DUNOD (2016)PermalinkLe silver marketing / Frédérique ARIBAUD / PARIS : DUNOD (2016)PermalinkPermalinkWeb analytics / Olivier MEYER / Nantes : EDITIONS ENI (2016)PermalinkWeb marketing et communication digitale / Claire GAYET / Paris : VUIBERT (2016)PermalinkLe 2e à 1 euro / Sibylle VINCENDON / Paris : FAYARD (2015)PermalinkAdvertising and promotion / Chris HACKLEY / Los Angeles, [Calif.] ; : SAGE (2015)PermalinkAnalyser les discours publicitaires / Karine BERTHELOT-GUIET / Paris : ARMAND COLIN (2015)PermalinkLa boîte à outils de la publicité / Servanne BARRE / PARIS : DUNOD (2015)PermalinkCommunicator / Marie-Hélène WESTPHALEN / PARIS : DUNOD (2015)PermalinkCommunity management / Matthieu CHEREAU / PARIS : DUNOD (2015)PermalinkCorporate branding / T.C. MELEWAR ; S. F. Syed. ALWI / New York : ROUTLEDGE (2015)PermalinkCreating value / Laura R. OSWALD / Oxford : OXFORD UNIVERSITY PRESS (2015)PermalinkCréer du sens en marketing / Frédéric DOSQUET / Cormelles-le-Royal : ÉD. EMS, MANAGEMENT & SOCIÉTÉ (2015)PermalinkDecoding the irrational consumer / Darren BRIDGER / Kogan Page (2015)Permalinke-marketing & e-commerce / Emilie COURTS / VUIBERT PRATIQUE (2015)PermalinkLes émotions en persuasion publicitaire / LAJANTE (MATHIEU) / Paris : VUIBERT (2015)PermalinkEsso : mettez un tigre dans votre moteur / Serge DEFRADAT / DU MAY (2015)PermalinkFacebook marketing for dummies / John HAYDON / John Wiley & Sons (2015)PermalinkGlobal advertising in a global culture / Thomas H. P GOULD, / ROWMAN AND LITTLEFIELD PUBLISHERS (2015)PermalinkGoodvertising / Thomas KOLSTER / [Paris] : ALISIO (2015)PermalinkLes grandes idées qui ont révolutionné la publicité / Simon VEKSNER / PARIS : DUNOD (2015)PermalinkMarketing communications / John EGAN / Los Angeles, [Calif.] ; : SAGE (2015)PermalinkMédias sociaux et relations publiques / Francine CHAREST / PRESSES DE L'UNIVERSITÉ DU QUÉBEC (LES) (2015)PermalinkLa musique et la publicité / Christophe MAGIS / EDITIONS MARE ET MARTIN (2015)PermalinkPaid attention / Faris YAKOB / Kogan Page (2015)PermalinkPersuasive copywriting / Andy MASLEN / Kogan Page (2015)PermalinkLa pub enlève le bas / Esther LOUBRADOU / LE BORD DE L'EAU (2015)PermalinkLa publicité par l'objet / Yves LUCKY / DE BOECK (2015)PermalinkSauver les médias / Julia CAGE / Paris : SEUIL (2015)PermalinkPermalinkThe brand challenge / Kartikeya KOMPELLA / Kogan Page (2015)PermalinkThe rise of the platform marketer / Craig DEMPSTER / John Wiley & Sons (2015)PermalinkThe Wiley Blackwell encyclopedia of consumption and consumer studies / Daniel Thomas COOK ; J. Michael RYAN / Oxford : WILEY-BLACKWELL (2015)PermalinkWhat is a 21st century brand? / Nick KENDALL / Kogan Page (2015)PermalinkYouthnation / Matt BRITTON / John Wiley & Sons (2015)PermalinkPermalinkBrand famous / Linzi BOYD / CAPSTONE PUBLISHING (2014)PermalinkCertification Google Adwords / Pierre-Henri COFFINET / Nantes : EDITIONS ENI (2014)Permalinke-Commerce / Jacques DIGOUT / Paris : VUIBERT (2014)PermalinkGénérations pub / Julien INTARTAGLIA / Bruxelles : DE BOECK (2014)PermalinkM-commerce / Jean-Eric PELET / Harlow : PEARSON (2014)PermalinkMaman, Papa... la consommation et moi / Pascale EZAN / Paris : EDITIONS EMS (2014)PermalinkMarketing / Jean-Pierre HELFER / Paris : VUIBERT (2014)PermalinkMarketing communications management / Paul COPLEY / Los Angeles, [Calif.] ; : SAGE (2014)PermalinkMarketing digital / Dave CHAFFEY / Harlow : PEARSON (2014)PermalinkMercator / Jacques LENDREVIE / PARIS : DUNOD (2014)PermalinkLa mise en scène des produits et des marques / Violaine APPEL / Paris : L'HARMATTAN (2014)PermalinkPourquoi la virgule s'appelle Nike et le bonbon Haribo ? / KOKOU DENIS ADAKU / Villeveyrac : LE PAPILLON ROUGE EDITEUR (2014)PermalinkPrinciples of marketing / Philip KOTLER / Harlow : PEARSON (2014)PermalinkLa pub est morte, vive la communication / Edouard RENCKER / LES EDITIONS ARCHIPEL (2014)PermalinkDe la publicité à la communication responsable / Yonnel POIVRE-LE LOHE / Paris : EDITIONS CHARLES LEOPOLD MAYER (2014)PermalinkPublicitor / Arnaud de BAYNAST ; Jacques LENDREVIE / PARIS : DUNOD (2014)PermalinkThe history of marketing science / Russell S. WINER / WORLD SCIENTIFIC PUBLISHING COMPANY (2014)PermalinkAdvertising / Chris FILL / Londres : PEARSON EDUCATION (2013)PermalinkConsumer behavior / Michael R. SOLOMON / PEARSON PRENTICE HALL (2013)PermalinkDesigning brand identity / Alina WHEELER / Hoboken, N.J. : WILEY (2013)PermalinkLe droit de l'internet / Vincent FAUCHOUX / LEXIS NEXIS (2013)PermalinkFemme-Pub / Antoine MATTA / Paris : L'HARMATTAN (2013)PermalinkFonction : chef de produit marketing / Hubert KRATIROFF / PARIS : DUNOD (2013)PermalinkGoogle Analytics / Ronan CHARDONNEAU / Nantes : EDITIONS ENI (2013)PermalinkIntegrated advertising, promotion and marketing communications / Kenneth E. CLOW / PEARSON ED. (2013)PermalinkMarketing et célébrités / Jean-Philippe DANGLADE / PARIS : DUNOD (2013)PermalinkLes nouveaux défis du Brand Content / Thomas JAMET / Paris : PEARSON EDUCATION FRANCE (2013)PermalinkLa pub qui cartonne ! / Julien INTARTAGLIA / DE BOECK (2013)PermalinkSurprise et persuasion publicitaire / Mouna MAKHLOUF / PRESSES ACADEMIQUES FRANCOPHONES (2013)PermalinkTraces numériques / Béatrice GALINON-MELENEC / CNRS EDITION (2013)PermalinkWebanalyse / Antoine DENOIX / PARIS : DUNOD (2013)PermalinkAdvertising and reality / Amir HETSRONI / CONTINUUM (2012)PermalinkAdvertising concept book [The] / Pete BARRY / THAMES & HUDSON (2012)PermalinkAdvertising for people who don't like advertising / KESSELKRAMER / LAURENCE KING PUBLISHING (2012)PermalinkAdvertising & IMC / Sandra MORIARTY / Londres : PEARSON EDUCATION (2012)PermalinkAdvertising, the media and globalisation / John SINCLAIR / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2012)PermalinkLe biscuit et son marché / Olivier LONDEIX / PRESSES UNIVERSITAIRES DE RENNES (2012)PermalinkCommunity management / Matthieu CHEREAU / PARIS : DUNOD (2012)PermalinkComportements du consommateur / Denis DARPY / PARIS : DUNOD (2012)PermalinkDevenir un concepteur-rédacteur en publicité efficace / Didier LAVANANT / VUIBERT (2012)PermalinkE-marketing [L'] / Grégory BRESSOLLES / PARIS : DUNOD (2012)PermalinkÉvaluez vos actions de communications / Assaël ADARY / PARIS : DUNOD (2012)PermalinkFondamentaux de la publicité [Les] / Ken BURTENSHAW / PYRAMYD NTCV (2012)PermalinkKids marketing / Joël BREE / Paris : EDITIONS EMS (2012)PermalinkMarketing / PEARSON ED. (2012)PermalinkMarketing du bouche à oreille [Le] / Andy SERNOVITZ / LEDUC.S ED. (2012)PermalinkLe marketing digital / François SCHEID / EYROLLES (2012)PermalinkMarketing management / Philip KOTLER / Londres : PEARSON EDUCATION (2012)PermalinkMarketing management / Philip KOTLER / Londres : PEARSON EDUCATION (2012)PermalinkMarketing management / Lisa PENALOZA / London : ROUTLEDGE (2012)PermalinkMarketing stratégique et opérationnel / Jean-Jacques LAMBIN / PARIS : DUNOD (2012)PermalinkMétiers de la communication [Les] / Christine AUBREE / L'ETUDIANT (2012)PermalinkMétiers de la communication [Les] / Pierre JOO / ELLIPSES-EDITION MARKETING (2012)PermalinkLe parrainage / Michael FISCH / GRIN VERLAG (2012)PermalinkPentacom / Philippe MALAVAL / Paris : PEARSON EDUCATION FRANCE (2012)PermalinkPentacom / Philippe MALAVAL / Paris : PEARSON EDUCATION FRANCE (2012)PermalinkPratique du merchandising / Dominique MOUTON / PARIS : DUNOD (2012)PermalinkPubs que vous ne verrez plus jamais [Les] / Annie PASTOR / HUGO & DESINGE (2012)PermalinkQuelques grammes de philo dans un monde de pub / Gilles VERVISCH / MAX MILO (2012)PermalinkStrategic advertising management / Larry PERCY / Oxford : OXFORD UNIVERSITY PRESS (2012)PermalinkStrategic Advertising Management / Larry PERCY / OXFORD UNIVERSITY PRESS (2012)PermalinkPermalinkDroit de la publicité / Linda ARCELIN-LECUYER / PRESSES UNIVERSITAIRES DE RENNES (2011)PermalinkE-Publicité - Les fondamentaux / Philippe DIGOUT / PARIS : DUNOD (2011)PermalinkHandbook of marketing scales / William O. BEARDEN / SAGE PUBLICATIONS (2011)PermalinkJet Lag / Jean-Marie DRU / Paris : GRASSET (2011)PermalinkLe luxe en Chine / Michel CHEVALIER / Paris : EDITIONS ESKA (2011)PermalinkMarques pour les nuls [Les] / Bill CHIARAVALLE / FIRST-GRÜND (2011)PermalinkLa Méthode Google : Que ferait Google à votre place ? / Jeff JARVIS / Paris : POCKET (2011)PermalinkParadoxes du marketing [Les] / ED. D'ORGANISATION (2011)PermalinkPermalinkProceedings of the 15th Biennial World Marketing Congress / ASSOCIATION FRANCAISE DU MARKETING / COLIN CAMPBELL (2011)PermalinkPsychologie du consommateur pour mieux comprendre comment on vous influence / Nicolas GUEGUEN / PARIS : DUNOD (2011)PermalinkLa publicité et ses pionniers / Marc MARTIN / NOUVEAU MONDE EDITIONS (2011)PermalinkWeb, ça rapporte ! [Le] / Thibault VINCENT / Paris : PEARSON EDUCATION FRANCE (2011)PermalinkAdvertising media planning / Jack Zanville SISSORS / MCGRAW HILL (2010)PermalinkPermalinkAffiliation [L'] / Antoine DENOIX / PARIS : DUNOD (2010)PermalinkCommunication responsable [La] / Alice AUDOUIN / EYROLLES (2010)PermalinkCommunication transformative [La] / Laurent HABIB / PRESSES UNIVERSITAIRES DE FRANCE (2010)PermalinkDigital advertising / Andrew MCSTAY / New York : PALGRAVE MACMILLAN (2010)PermalinkEntreprises et marques. Les nouveaux codes de langage / Jeanne BORDEAU / EYROLLES (2010)PermalinkGestion de l'information / Humbert LESCA / ED. MANAGEMENT ET SOCIÉTÉ (2010)PermalinkLe Guide de l'influence / Vincent DUCREY / EYROLLES (2010)PermalinkLe Marketeur / Londres : PEARSON EDUCATION (2010)PermalinkMarketing et action commerciale / Guy AUDIGIER / GUALINO : LEXTENSO (2010)PermalinkLe Marketing / Denis LINDON / PARIS : DUNOD (2010)PermalinkMarketing du tourisme [le] / Isabelle FROCHOT / PARIS : DUNOD (2010)PermalinkMarketing du tourisme [Le] / Christine PETR / PARIS : DUNOD (2010)PermalinkDe la misère humaine en milieu publicitaire / GROUPE MARCUSE / LA DÉCOUVERTE (2010)PermalinkOptimiser sa communication digitale / David RÉGUER / PARIS : DUNOD (2010)PermalinkOrganiser sa démarche commerciale / Jean-Marc GANDY / AFNOR (2010)PermalinkPollinisation sociale / Monica O'BRIEN / ED. DIATEINO (2010)PermalinkPrincipes de marketing / Gary ARMSTRONG / Paris : PEARSON EDUCATION FRANCE (2010)PermalinkPublicité est dans le film [la] / Jean-Marc LEHU / ED. D'ORGANISATION (2010)PermalinkPublicités à la carte / Jacques DORION / PRESSES DE L'UNIVERSITÉ DE MONTRÉAL (LES) (2010)Permalink
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