The Road to Luxury : The New Frontiers in Luxury Brand Management Ed. 2 / Ashok SOM / John Wiley & Sons (2021)  

Titre : The Road to Luxury : The New Frontiers in Luxury Brand Management Ed. 2 Type de document : e-book Auteurs : Ashok SOM Editeur : John Wiley & Sons Année de publication : 2021 ISBN/ISSN/EAN : 9781119741312 Note générale : copyrighted Langues : Anglais (eng) Résumé : Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88945480 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=579017

The road to luxury / Ashok SOM / 2016  

Titre : The road to luxury : the evolution, markets, and strategies of luxury brand management Type de document : e-book Auteurs : Ashok SOM ; Christian BLANCKAERT Année de publication : 2016 Importance : xiv, 450 pages : Présentation : illustrations (black and white) ISBN/ISSN/EAN : 978-0-470-83004-8 Note générale : A guide to the luxury goods industry for executives, entrepreneurs, and MBA students. It presents valuable data with which to craft successful business strategies. It includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets. Langues : Anglais (eng) Mots-clés : Management INDUSTRIE DU LUXE SECTEUR ; PRODUIT DE LUXE Mots-clés candidats : Luxury goods industry. Index. décimale : E-book Résumé : A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider's guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158528

Autre format

• The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management / Ashok SOM / Chichester (GB) : JOHN WILEY & SONS (2015)

The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management / Ashok SOM / Chichester (GB) : JOHN WILEY & SONS (2015)

Titre : The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management Type de document : Livre Auteurs : Ashok SOM ; Christian BLANCKAERT Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2015 Importance : 450 p. ISBN/ISSN/EAN : 978-0-470-83002-4 Prix : 51.00 EUR Langues : Anglais (eng) Mots-clés : Management CLIENT ; COMMERCE ELECTRONIQUE ; DISTRIBUTION ; IMAGE DE MARQUE ; INDUSTRIE DU LUXE SECTEUR ; MANAGEMENT ; MARKETING STRATEGIQUE ; MARQUE ; PAYS EN DEVELOPPEMENT ; POINT DE VENTE ; PRODUIT DE LUXE ; PROPRIETE INTELLECTUELLE Index. décimale : 426.75 INDUSTRIE DU LUXE SECTEUR Résumé : L'ouvrage couvre tout l'univers du luxe (les marques, le marché, le management) et présente l'évolution de ce secteur. Note de contenu : Bibliogr. p. 427 à 431, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=113345

Autre format

• The road to luxury / Ashok SOM / 2016  

Exemplaires(4)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
052866	658.827 SOM	Livre	Library Campus de Reims	Salle de lecture	Disponible
048325	658.827/SOM	Livre	Library Campus de Reims	Salle de lecture	Disponible
048322	658.827/SOM	Livre	Library Campus de Reims	Salle de lecture	Disponible
J4356	426.75 SOM	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Organization redesign and innovative HRM / Ashok SOM / OXFORD UNIVERSITY PRESS (2008)

Titre : Organization redesign and innovative HRM Type de document : Livre Auteurs : Ashok SOM Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2008 Importance : 197 p. ISBN/ISSN/EAN : 978-0-19-569649-3 Prix : 24 € Note générale : Bibliogr. p. 181-192. Index Langues : Anglais (eng) Mots-clés : Management CHANGEMENT ORGANISATIONNEL ; GESTION DES RESSOURCES HUMAINES ; FRANCE ; INDE ; ETUDE DE CAS Delphes GESTION DE L'INNOVATION Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=150656

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
028008	658.406/SOM	Livre	Library Campus de Reims	Salle de lecture	Disponible