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Réalité augmentée, réalité virtuelle et leurs impacts sur le marketing dans les secteurs de la mode et des cosmétiques / Pierre CAMUS / 2017
Titre : Réalité augmentée, réalité virtuelle et leurs impacts sur le marketing dans les secteurs de la mode et des cosmétiques Type de document : Mémoire Auteurs : Pierre CAMUS, Auteur Année de publication : 2017 Importance : 87 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
MODE ; COSMETIQUE ET PARFUMERIE SECTEUR ; ECONOMIE DU SAVOIR ; GESTION DU MARKETINGRésumé : Aujourd’hui les clients utilisent les différents canaux à leur disposition pour s’informer et consommer. Les entreprises ont donc développé des stratégies marketing afin d’atteindre leurs clients sur ces différents réseaux. La réalité virtuelle et la réalité augmentée apparaissent alors comme des nouveaux moyens de communication et plus encore, comme des technologies cross-canals, capables de faire le lien entre internet et le réel.
La mode et les cosmétiques sont des secteurs qui suivent des tendances et renouvellent leur offre régulièrement. C’est pourquoi ils doivent être efficaces et créatifs dans leur promotion et cela sur tous les canaux disponibles afin de maintenir l’avantage concurrentiel.
Ainsi nous pouvons nous demander quel sera l’impact des technologies immersives pour le marketing des marques de ces secteurs ?Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=226781 Corporate brand personality / Lesley EVERETT / Kogan Page (2016)
Titre : Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity Type de document : Livre Auteurs : Lesley EVERETT, Auteur Editeur : Kogan Page Année de publication : 2016 Importance : 192 p. ISBN/ISSN/EAN : 978-0-7494-7137-8 Prix : 38 EUR Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARQUE ; GESTION DU MARKETING ; RESPONSABILITE SOCIALE DE L'ENTREPRISERésumé : "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, author Lesley Everett provides real examples and case studies from sectors including hospitality, engineering, retail, and finance that show how employees' behaviors can deeply affect brand reputation through all areas of the organization. Incorporating a complete strategy from start to finish, this book will help managers and HR directors build visible leadership, project an authentic brand image, and reinforce the company's values"-- "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158179 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 050619 658.827/EVE Livre Library Campus de Reims Salle de lecture Disponible
Titre : Essentials of Tourism Type de document : e-book Auteurs : Chris COOPER Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2016 Importance : 381 p. ISBN/ISSN/EAN : 978-1-292-14428-3 Prix : 35.29 EUR Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; GESTION DU MARKETING ; TOURISME ; TOURISME SECTEURRésumé : How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? - and just how has the rise of social media impacted upon tourism market research? - and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global approach to how tourism theory can be applied in an international context. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230473 Essentials of Tourism / Chris COOPER / PEARSON ED. (2016)
Titre : Essentials of Tourism Type de document : Livre Auteurs : Chris COOPER Mention d'édition : 2nd ed. Editeur : PEARSON ED. Année de publication : 2016 Importance : 360 p. ISBN/ISSN/EAN : 978-1-292-08838-9 Prix : 48 EUR Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; GESTION DU MARKETING ; TOURISMEIndex. décimale : 361.45 TOURISME Résumé : How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? - and just how has the rise of social media impacted upon tourism market research? - and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global approach to how tourism theory can be applied in an international context. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230465 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J6107 361.45 COO Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Experiential marketing : secrets, strategies, and success stories from the world's greatest brands Type de document : e-book Auteurs : Kerry SMITH, Auteur ; Dan HANOVER Editeur : John Wiley & Sons Année de publication : 2016 Importance : ix, 214 p. ISBN/ISSN/EAN : 978-1-119-14588-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARQUEMots-clés candidats : Target marketing. Branding (Marketing) Index. décimale : E-book Résumé : The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach including Coca-Cola, Nike, Microsoft, American Express and others open the next chapter of marketing...as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You ll learn: * The history and fundamental principles of experiential marketing * How top brands have reset marketing mixes as experience-driven portfolios * The anatomy of a brand experience * The psychology of engagement and experience design * The 10 habits of highly experiential brands * How to measure the impact of experiential marketing * How to combine digital and social media in an experiential strategy * The experiential marketing vocabulary * How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158507 Experiential Marketing / Kerry SMITH / Chichester (GB) : JOHN WILEY & SONS (2016)PermalinkA framework for marketing management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkPermalinkGoing viral / Brent COKER / Harlow : : PEARSON EDUCATION, (2016)PermalinkL'incertitude en marketing / Thomas HENLIN / 2016PermalinkInternational marketing / MCGRAW HILL (2016)PermalinkLe Marketing fait-il écho aux sept péchés capitaux ? / Audrey MICHAUD / 2016PermalinkMarketing management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkMarketing theory / Michael J. BAKER / 2016PermalinkMarketing et vente des services associés / Ronald BOUCHER / VUIBERT (2016)Permalink
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