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Research on the development of rural tourism under the background of cultural tourism integration / Wenwen DONG / 2021
Titre : Research on the development of rural tourism under the background of cultural tourism integration : Take Xinchang county, Zhejiang Province as an example Type de document : Mémoire Auteurs : Wenwen DONG, Auteur Année de publication : 2021 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHINE ; TOURISME SECTEURRésumé : There is a huge potential market for rural tourism, which not only promotes the construction of villages but also promotes economic development. In the face of the current rapidly rising demand for rural tourism and insufficient development motivation, we should actively explore innovative development ideas for rural tourism, and use "Culture + Tourism" as a starting point to promote the development of rural tourism and the dissemination of culture. On the one hand, to supply the urgent need of farmers for nearby employment and enterprise, on the other hand, it promotes the rapid integration and development of rural industries and further promotes rural revitalization and development.
This article takes Xinchang County, Zhejiang Province as a case and aims to analyze and solve the problems in developing local rural tourism against the background of cultural and tourism integration. This research is based on the qualitative research of 8 in-depth interviews, field investigations, case studies and other research methods, revealing the current problems of rural tourism in Xinchang County, Zhejiang Province-the rural tourism industry is in a backward and resource utilization rate. The state is low, and tourism resources are relatively scattered. Based on these findings and based on these findings, the author determined the two main directions for developing rural tourism in Xinchang County: Based on "Culture + Tourism" and using the analysis method SWOT, the advantages and disadvantages of rural tourism development in Xinchang County were assessed. Opportunities and challenges, advocacy of rural tourism development strategies in Xinchang in the context of cultural and tourism integration and promotion of rural revitalization and development.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538654
Titre : Routledge Handbook of Ecotourism Type de document : e-book Auteurs : David FENNELL Mention d'édition : 22ème Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2021 Importance : 439 p. ISBN/ISSN/EAN : 978-1-00-043365-4 Langues : Anglais (eng) Mots-clés : Management
TOURISME SECTEUR ; ECOLOGIERésumé : This handbook presents a timely, broad-ranging, and provocative overview of the essential nature of ecotourism. The chapters will both advance the existing central themes of ecotourism and provide challenging and divergent observations that will thrust ecotourism into new areas of research, policy, and practice. The volume is arranged around four key themes: sustainability, ethics and identity, change, conflict, and consumption, and environment and learning, with a total of 28 chapters. The first section focuses on sustainability as a core ecotourism criterion, with a primary focus on some of the macro sustainability issues that have an impact on ecotourism. Foremost among these topics is the linkage to the UN's Sustainable Development Goals, which have relevance to ecotourism as one of the greenest or most responsible forms of tourism. The chapters in the second section provide a range of different topics that pull ecotourism research into new directions, including a chapter on enriching indigenous ecotourism through culturally sensitive universalism. The third section includes chapters on topics ranging from persons with disabilities as a neglected body of research in ecotourism, to ecotourism as a form of luxury consumption. The final section emphasises the link between ecotourism and learning about the natural world, including a deeply theoretical chapter on rewilding Europe. With contributions from authors around the world, this handbook gives a global platform to local voices, in both developed and emerging country contexts. The multidisciplinary and international Routledge Handbook of Ecotourism will be of great interest to researchers, students, and practitioners working in tourism and sustainability. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=550607 Exile: A breathtaking travel experience / Thomas PONSART / 2020
Titre : Exile: A breathtaking travel experience Type de document : Mémoire Auteurs : Thomas PONSART, Auteur Année de publication : 2020 Importance : 53 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
VOYAGE ; VOYAGISTE SECTEUR ; CREATION D'ENTREPRISERésumé : The first time the idea pop into my head was during a lecture in class. The subject was social media. Our teacher starts to talk about a museum in Holland exclusively created for Instagram users. In fact, every rooms of the museum were designed for Instagram users to take photos with different sceneries, different mood and colors. You could find room aesthetically designed regarding Instagram trends and people preferences. The museum was visited by an incredibly huge amounts of people that were taking pictures and publishing them on their Instagram accounts. I realized how important Instagram is for its users and was shocked by the idea that people were eager to travel hours to take photos for Instagram there. To be fair, I never been a huge fan of social media including Instagram and I find it intrusive and too much that people put their daily home and work life on it. I only use Instagram to post photos of my adventures and trip around the world and it’s here that the idea pops up. I started to think of all those moments where my girlfriend told me “Look this spot, it would be so good to take a photo there, it looks amazing”. Or all those times where I saw a beautiful place and while clicking on the location everyone put the same photo in front of the same mountain, swimming pool or building. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532914 The microtransactions in video games / Ludovic HUTEAU / 2020
Titre : The microtransactions in video games : What motivates or curbs gamers to spend money on microtransactions Type de document : Mémoire Auteurs : Ludovic HUTEAU, Auteur Année de publication : 2020 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FINANCE COMPORTEMENTALE ; THEORIE DES JEUX ; JEUX DE HASARD ET D'ARGENT SECTEUR ; THEORIE DES COUTS DE TRANSACTIONRésumé : The aim of this paper is to understand gamers’ behavior regarding microtransactions in video games. Microtransactions refer to in-game purchases that allow to buy digital goods (content extensions, bonuses, cosmetics, etc.). This kind of transaction is an important source of revenue for game publishers and is very successful with players. In a first part, a literature review allowed us to make three hypotheses about the reasons why gamers buy in-game content: first, they are willing to spend more on microtransactions when the game is inexpensive or free; then, they spend money on microtransactions because their motivations are worth the cost; and finally, gamers spend money on microtransactions in order to promote themselves to others. Thanks to a questionnaire administered to a hundred people, we have been able to confirm or deny the hypotheses and to reach our search objectives. We know what is the profile of microtransactions consumers, their main motivations and the factors that can influence their purchase decision. As a result, we give some action levers and recommendations to video games publishers and developers in order to better target their consumers. Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529112 L’influence d’une stratégie axée en faveur du développement durable sur l’intention d’achat des Millennials dans le secteur du tourisme sportif. / Juliette MOREAU / 2019
Titre : L’influence d’une stratégie axée en faveur du développement durable sur l’intention d’achat des Millennials dans le secteur du tourisme sportif. Type de document : Mémoire Auteurs : Juliette MOREAU, Auteur Année de publication : 2019 Importance : 71 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
JEUNE ; DEVELOPPEMENT DURABLE ; TOURISME SECTEUR ; SPORTRésumé : L’importance grandissante des enjeux liés au développement durable a drastiquement modifié les habitudes de consommation des Millennials. L’UCPA, acteur Français du tourisme, se doit d’intégrer ses enjeux à sa stratégie marketing afin d’assurer sa pérennité. Cette recherche s’intéresse aux enjeux du tourisme durable et à l’impact qu’une stratégie axée en faveur de celui pourrait avoir sur le comportement d’achat des Millennials. [...] Les Millennials sont très sensibles aux enjeux de durabilité, leur préoccupation première est l’environnement, bien que les enjeux sociétaux occupent une place très importante pour eux. Cette génération est très informée, elle a accès à l’information de façon instantanée et réclame de la transparence de la part des entreprises. Programme : MS Études & Décision Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=516454 Product placement and gaming YouTubers: A new way to communicate with gamers / Tom LAGET-HANEGRAAFF / 2019PermalinkEn quoi les influenceurs sont-ils des leviers importants dans le développement des stratégies des marques dans le secteur des jeux vidéo ? / Arnaud BOMPY / 2019PermalinkPermalinkEn avant la musique ! / Josette SICSIC / L'Harmattan (2018)PermalinkLa consommation de contenus téléchargeables payants par les joueurs de jeux video / Alexandre CONTASSOT / 2018PermalinkL’influence de la personnalisation expérientielle sur l’intention d’achat des Millennials dans le secteur des loisirs / Lisa BARROUX / 2018PermalinkManaging Sustainable Tourism Resources / Debasish BATABYAL / IGI GLOBAL (2018)PermalinkLe Marketing genré imposé aux enfants dans les catalogues de jouets reflète-t-il la réalité de leurs préférences en matière de jeux ainsi que leur vision du féminin et du masculin ? / Marilou BEAU / 2018PermalinkMarketing du sport / Michel DESBORDES / Louvain-la-Neuve : DE BOECK SUPÉRIEUR (2018)PermalinkMarketing du tourisme / Isabelle FROCHOT / Dunod (2018)Permalink
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