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Titre : The digital transformation playbook : Rethink your business for the digital age Type de document : Livre Auteurs : David L. ROGERS Editeur : COLUMBIA BUSINESS SCHOOL Année de publication : 2016 Importance : 278 p. ISBN/ISSN/EAN : 978-0-231-17544-9 Prix : 31 EUR Langues : Anglais (eng) Mots-clés : Management
INFORMATIQUE ; INNOVATION TECHNOLOGIQUE ; STRATEGIE ; ECONOMIE NUMERIQUEIndex. décimale : 113.55 STRATEGIE Résumé : Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158334 Autre formatExemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 051050 658.406/ROG Livre Library Campus de Reims Salle de lecture Disponible J6231 113.55 ROG Livre Library Campus de Rouen Salle de lecture Disponible
Titre : The future trend of luxury: the application of digitalization Type de document : Mémoire Auteurs : Jialin SUN, Auteur Année de publication : 2016 Importance : 61 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; INTERNET ; COMMERCE ELECTRONIQUE ; STRATEGIE ; TECHNOLOGIE ; COMPORTEMENT DU CONSOMMATEURRésumé : People are attracted by the high-tech stuff as well as everything related to the digitalization. For the luxury brands, digitalization is a huge challenge, luxury represents tradition and it seems that high-tech does not cohere to the position of the luxury.
This thesis would analyze the application of digitalization in the luxury industry in terms of technology, digital communication,CRM and E-commerce, in order to propose the appropriate digital strategy for the luxury. Because using digitalization is the inevitable trend for the all the business including luxury industry.Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=217801
Titre : The impact of store growth on sales growth for luxury companies Type de document : Mémoire Auteurs : Sophie SCHOTTE, Auteur Année de publication : 2016 Importance : 68 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
PRODUIT DE LUXE ; CROISSANCE DE L'ENTREPRISE ; IMAGE DE MARQUE ; STRATEGIERésumé : This research studies the impact of store growth on sales growth for luxury companies. Based on the literature, different hypotheses have been composed. First of all, a strategy of store expansion has a dual effect: it increases sales because of more awareness and it decreases sales because of a decrease in luxury perception. The final effect was expected
to be positive. Furthermore, four other impacting factors have been determined: degree of luxuriousness, degree of awareness, size of business volume and type of product. The research has been conducted based on a panel data set composed from 91 companies listed in the “Global Powers of Luxury Goods top 100” of Deloitte. The final conclusion of this research is that store expansion results in an increase in sales growth, however a smaller increase than the increase in the store growth. This strategy is especially interesting for connoisseur and global companies in terms of awareness and for big companies in terms of size.Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=217819
Titre : The process matters : engaging and equipping people for success Type de document : Livre Auteurs : Joel BROCKNER, Auteur Editeur : Princeton University Press Année de publication : 2016 Importance : VIII; 320 p. ISBN/ISSN/EAN : 978-0-691-16505-9 Prix : 30 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
ORGANISATION ; EFFICACITE ; PROCESSUS ; STRATEGIERésumé : We do business in a results-oriented world. Our focus on growth is laudable for its clarity, but one of its downsides is that firms can lose sight of the process: how business gets done and the individuals or employees through whom results are achieved. This leads to compromised decisions and unethical behavior. It is not just what we accomplish that matters but also how we accomplish it. In The Process Matters, Joel Brockner shows that managers have to do more than just meet targets and goals. They have to reach those ends in the right ways--with input, consistency, and accountability--if they want to effectively lead and manage in their organizations. Brockner discusses what goes into the right process, how it leads to better outcomes, why it is easier said than done, and how to overcome obstacles along the way. Brockner demonstrates that a high-quality process often costs little and may not even require a great deal of time. In light of these facts, he considers the puzzling question of why good business practice doesn't happen more often. Brockner draws from various real-life workplace examples--from Jay Leno's departure (twice) from his TV show, to the improvement of shooting accuracy in the U.S. Navy, to the surprising results of layoffs in Canada. He also factors in a wide swath of studies to examine such issues as the importance of perceived fairness in the process, the management of organizational change, and the encouragement of a strong sense of self in those involved in decisions--in short, the ways that managers can bring out the best in their people. Relevant to anyone who is in a managerial position--from the CEO on down--The Process Matters proves that seemingly simple differences in process can go a long way Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157850 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 050307 658.403/BRO Livre Library Campus de Reims Salle de lecture Disponible
Titre : Théories des organisations : Nouveaux tournants Type de document : Livre Auteurs : François-Xavier de VAUJANY, Éditeur scientifique ; Anthony HUSSENOT, Éditeur scientifique ; Jean-François CHANLAT, Éditeur scientifique ; Benoit TRICARD, Auteur Neoma Editeur : PARIS : ECONOMICA Année de publication : 2016 Collection : Gestion Importance : 584 p. ISBN/ISSN/EAN : 978-2-7178-6826-5 Prix : 49 EUR Langues : Français (fre) Mots-clés : Management
CHANGEMENT ORGANISATIONNEL ; STRATEGIE ; THEORIE DES ORGANISATIONSIndex. décimale : 111.46 THEORIE DES ORGANISATIONS Résumé : En présentant dans cet ouvrage quatre tournants théoriques majeurs - pratique, matériel, processuel et sociétal -, l'objectif est de montrer que les récentes évolutions de la pensée en théories des organisations entraînent des changements importants dans la façon dont les phénomènes organisationnels sont appréhendés. Note de contenu : Bibliogr. p. 515-571 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134563 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J3537 111.46 VAU Livre Library Campus de Rouen Salle de lecture Disponible PermalinkPermalinkPermalinkAiguisez votre sens politique en entreprise / Annabel-Mauve BONNEFOUS-ADJOGNON / CREATESPACE INDEPENDENT PUBLISHING PLATFORM (2015)
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PermalinkPermalinkConcepts in Strategic Management and Business Policy / Thomas L. WHEELEN / Harlow : PEARSON EDUCATION LIMITED (2015)
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