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Advertising and Integrated Brand Promotion / CENGAGE Learning Custom Publishing (2017)
Titre : Advertising and Integrated Brand Promotion Type de document : Livre Mention d'édition : 8th ed. Editeur : CENGAGE Learning Custom Publishing Année de publication : 2017 Importance : 425 p. ISBN/ISSN/EAN : 978-1-337-11021-1 Prix : 117 EUR Langues : Anglais (eng) Mots-clés : Management
PUBLICITE ; STRATEGIE ; MARQUEIndex. décimale : 125.55 PUBLICITE Résumé : This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.
Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496379 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6476 125.55 ADV Livre Library Campus de Rouen Salle de lecture Disponible Alibaba / Duncan CLARK / LES NOUVELLES EDITIONS FRANCOIS BOURIN (2017)
Titre : Alibaba Type de document : Livre Auteurs : Duncan CLARK Editeur : LES NOUVELLES EDITIONS FRANCOIS BOURIN Année de publication : 2017 Importance : 207 p. ISBN/ISSN/EAN : 979-10-252-0319-4 Prix : 20.00 EUR Langues : Français (fre) Mots-clés : Management
SITE INTERNET ; MARKETING STRATEGIQUE ; INTERNET ; STRATEGIE ; HISTOIRE DE L'ENTREPRISEIndex. décimale : 112.64 HISTOIRE DE L'ENTREPRISE Résumé : À l’âge de quatorze ans, Jack Ma, amoureux de la langue anglaise, promenait les touristes étrangers dans sa ville natale de Hangzhou. La Chine sortait alors à peine de la Révolution Culturelle. Quarante ans plus tard, il est devenu milliardaire et l’un des acteurs mondiaux les plus influents de l’économie d’Internet. Alibaba, l’entreprise qu’il a créée en 1999, joue à égalité avec les géants américains comme Amazon. Ses sites de commerce en ligne attirent chaque année plus de 400 millions de clients. Il investit également dans les médias, la finance en ligne, la santé et les vignobles, notamment en France.
Quels sont les ressorts secrets de cette trajectoire exceptionnelle, alors qu’il n’appartient pas à la classe des « héritiers rouges » ? Comme a-t-il construit son groupe face à des concurrents redoutables et à un pouvoir chinois mal à l’aise avec le monde de l’Internet ? C’est ce que retrace Duncan Clark, dans un récit passionnant, déjà traduit en seize langues, et qui raconte aussi le grand tournant de la Chine vers la société de consommation.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208918 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J5600 112.64 CLA Livre Library Campus de Rouen Salle de lecture Disponible Behavioral Strategy Management / Philip BROMILEY / New York : ROUTLEDGE (2017)
Titre : Behavioral Strategy Management Type de document : Livre Auteurs : Philip BROMILEY, Auteur ; Devaki RAU, Auteur Editeur : New York : ROUTLEDGE Année de publication : 2017 Importance : 254 p. ISBN/ISSN/EAN : 978-1-138-29236-9 Prix : 54.50 EUR Langues : Anglais (eng) Mots-clés : Management
PRISE DE DECISION ; SOCIOLOGIE DES ORGANISATIONS ; STRATEGIERésumé : This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage their strengths and build their capabilities. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=232001 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 051757 658.401 BRO Livre Library Campus de Reims Salle de lecture Sorti jusqu'au 07/11/2018 Business analytics for managers / Gert H. N. LAURSEN / Hoboken, New Jersey : Wiley (2017)
Titre : Business analytics for managers : taking business intelligence beyond reporting Type de document : Livre Auteurs : Gert H. N. LAURSEN, Auteur ; Jesper THORLUND, Auteur Editeur : Hoboken, New Jersey : Wiley Année de publication : 2017 Collection : Wiley & SAS business series Importance : 264 p. Présentation : ill. Format : 24 cm ISBN/ISSN/EAN : 978-1-119-29858-8 Prix : 45 EUR Langues : Anglais (eng) Mots-clés : Management
ANALYSE NUMERIQUE ; PRISE DE DECISION ; STRATEGIEIndex. décimale : 211.62 ANALYSE NUMERIQUE Résumé : "The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data--Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now"--
"In this second edition of Business Analytics for Managers, the authors provided an updated look at business analytics, focusing mainly on the subject of "big data" and the increased use of analytical information in real time processes. Though the 1E touches on these two subjects, there are new terms and theories in the analytics world that need to be reflected and made explicit in a second edition. Topics covered include: - Growing open-source technologies like Hadoop and their strengths and weaknesses compared to the traditional way of storing and processing data in a data warehouse - The impact of social media. Social media has both become a new data source that can be used for multiple analytical purposes, as well as a channel to deploy analytical results in. - Data security - Cloud technologies, and - Future trends"--Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535185 Autre formatExemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 059064 658.4 LAU Livre Library Campus de Reims Salle de lecture Exclu du prêt J6812 211.62 LAU Livre Library Campus de Rouen Salle de lecture Exclu du prêt
Titre : Business analytics for managers : taking business intelligence beyond reporting Type de document : e-book Auteurs : Gert H. N. LAURSEN, Auteur ; Jesper THORLUND, Auteur Editeur : Hoboken, New Jersey : Wiley Année de publication : 2017 Collection : Wiley & SAS business series Importance : 264 p. Présentation : ill. Format : 24 cm ISBN/ISSN/EAN : 978-1-119-30253-7 Prix : 45 EUR Langues : Anglais (eng) Mots-clés : Management
ANALYSE NUMERIQUE ; PRISE DE DECISION ; STRATEGIERésumé : "The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data--Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now"--
"In this second edition of Business Analytics for Managers, the authors provided an updated look at business analytics, focusing mainly on the subject of "big data" and the increased use of analytical information in real time processes. Though the 1E touches on these two subjects, there are new terms and theories in the analytics world that need to be reflected and made explicit in a second edition. Topics covered include: - Growing open-source technologies like Hadoop and their strengths and weaknesses compared to the traditional way of storing and processing data in a data warehouse - The impact of social media. Social media has both become a new data source that can be used for multiple analytical purposes, as well as a channel to deploy analytical results in. - Data security - Cloud technologies, and - Future trends"--Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535186 Ce que Google veut / Benjamin THIERS / Paris : STUDYRAMA (2017)PermalinkPermalinkPermalinkDesign a Better Business / Paris : PEARSON EDUCATION FRANCE (2017)PermalinkDialogue avec des entrepreneurs / Daniel GENTON / DE BOECK SUPERIEUR (2017)PermalinkEvaluating Media Richness in Organizational Learning / INFORMATION SCIENCE REFERENCE (2017)PermalinkPermalinkExploring Strategy / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkPermalinkPermalink
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