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Titre : What are the key elements for a successful football club IPO? Type de document : Mémoire Auteurs : Vincent MIDAN- -VALENT, Auteur Année de publication : 2022 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ENTREPRISE ; PERFORMANCE
Entreprise
FOOTFALL ; IPORésumé : The objective of this study is to identify the criteria that make a club successful in its IPO, several of which are analyzed, such as sports results, governance and the strategy adopted. Key elements of the IPO, such as the valuation of the sports entity that precedes the listing, the financial and legal structure, are also discussed in order to better understand the principles inherent in IPOs and to facilitate the overall understanding of the subject. For the sake of consistency, the two main parts of the literature review and demonstration follow the same general plan of sectoral analysis, then of the IPOs themselves and their impact on club finances. However, the content of the parts diverges in order to respond precisely to the problematic posed in relation to the sports sector chosen for the demonstration, i.e. football Programme : MSc Corporate Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=568525 What is the impact of gamification on employee motivation in service companies ? / Mamoudousriffe KEBE / 2022
Titre : What is the impact of gamification on employee motivation in service companies ? Type de document : Mémoire Auteurs : Mamoudousriffe KEBE, Auteur Année de publication : 2022 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
EMPLOYE ; ENTREPRISE ; JEU D'ENTREPRISE ; MOTIVATIONRésumé : The game in the company emerged in the early 20th century. The objective was to allow employees to temporarily escape the constant pressures of work. Indeed, this period was linked to the development of various scientific work organizations (Taylorism, Fordism, Toyotism) which advocated productivity above all else. In the 80's, the awareness of the employees, demanding more independence and responsibility, made companies evolve. This led to the introduction of the game in company and its democratization in many companies. The activities organized by employees were a way to claim power. Over time, the notion of "game in company" has been replaced by the term "gamification", which has been taken from the world of video games and is seen as a way to experience satisfaction or well-being at work through the realization of playful activities. Thus, thanks to gamification, work has become a place of fulfillment. Indeed, seeing the multiple benefits offered by gamification, companies are using this phenomenon more and more to both increase employee motivation and increase their productivity. This dissertation will allow us to demonstrate the link between the games played in service companies and the motivation of employees. So naturally we can ask the following question: What is the impact of gamification on employee motivation in service companies? The issue raised is relevant because service companies are currently facing a high turnover rate. Indeed, the drudgery in this sector or the lack of responsibility push employees to desert the service functions. These companies have even tried several marketing techniques such as strengthening their presence on social networks to optimize their communications around recruitment, but all these actions have only served to delay the deadline: the flight of employees. Service companies are now experimenting with the gamification option after having observed its success in other sectors. Indeed, the objective is twofold: to keep their talents by increasing their responsibilities and their satisfaction, but also to promote company indirectly via their employees (word of mouth).Thus, to see the effectiveness of games in the service sector and thus their impact on employee motivation, we will first present our literature review which includes all our research (academic articles and google scholar articles). Secondly, we will present our hypotheses that will allow us to confirm or not the influence of gamification on employee motivation. Then we will specify the methodology used to carry out this dissertation. Finally, we will analyze the results obtained and we will observe the limits encountered during the writing of this dissertation. Programme : MSc Digital Expertise for Marketing Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572163
Titre : What is the impact of green bond issuance on company share price? Type de document : Mémoire Auteurs : Xuecong MAO, Auteur Année de publication : 2022 Importance : 41 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
FINANCE VERTE ; OBLIGATION ; ACTIONNAIRE ; ENTREPRISE ; ENVIRONNEMENTRésumé : Recently climate change has been one of the biggest issues which are faced by the world. In such conditions, the sustainability and environment of a company play a significant role. Currently, a new form of financial derivative has been created where the investment is redirected to stop the climate change and serve the environment. This new financial derivative is called the “Green bond”. As stated by Chen, (2018), the World Bank and the European investment bank issued the first-ever green bond in the year 2007 and it was driven by the supranational organization at the initial time. For the very first time, it entered the public corporation in the year 2013 and since then the growth of the green bond has escalated in the market. When the fast-growing green bond market has been compared with academic research, a research lag has been found in understanding the determinates and effects of green bonds. There are few studies regarding the green bond and its effect, but most of them are focused on the global market as a whole and not on the individual market such as the European market. It is clear that such investment is beneficial for the environment but it is still not clear how the issue of a green bond affects the share price of the company.The main purpose of the study is to identify the impact of green bond issuance on the stock price of the companies and hence, the non-financial companies of the European market will be focused on which has issued green bonds in the last 10 years. As stated by Li et al., (2019) green bond is a new derivative instrument form in the market and hence, it is essential to identify how the issue of these derivatives affect the stock prices so far. The main research problem of this study will be as follows:“What is the impact of the issuance of the green bonds on the share price of the company?” Programme : MSc Finance, Investment & Wealth Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566739 CEOs total compensation and firm performances across various industries in the US / Xavier DU PARC / 2021
Titre : CEOs total compensation and firm performances across various industries in the US Type de document : Mémoire Auteurs : Xavier DU PARC, Auteur Année de publication : 2021 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
DIRECTION GENERALE ; ENTREPRISE ; ETATS-UNIS D'AMERIQUE ; INDUSTRIE ; PERFORMANCE ; REMUNERATION
Entreprise
ETATS UNISRésumé : This seminar paper aims at showing a relation between the CEOs compensation and the financial performances of companies in different industries. The sample for the analysis will be mainly composed of US firms for the period between 2010 and 2019. The firm size has not been considered as an important criterion for our sample, because the very first idea was to highlight some pattern for the different industries. Linear Regression analysis has been run to highlight a correlation between those two variables. Our primary finding is that a correlation does exist, but it’s weak for some industries. For other, the correlation does not exist. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538124
Titre : De l'inbound marketing à l'ABM, Account-Based Marketing : les nouvelles routes du marketing Type de document : Livre Auteurs : Gabriel SZAPIRO ; Laurent OLLIVIER Editeur : Pearson Année de publication : 2021 Importance : 148 p. Format : 24 cm ISBN/ISSN/EAN : 978-2-7440-6752-5 Langues : Français (fre) Mots-clés : Management
ENTREPRISE ; MARKETING DES SERVICES ; PRODUITIndex. décimale : 121.67 MARKETING STRATEGIQUE Résumé : Alors que beaucoup d'entreprises font évoluer leur organisation pour s'adapter à la transformation digitale des métiers, les services marketing et commercial doivent adopter un nouveau modus operandi basé sur une collaboration renforcée et l'usage combiné de l'lnbound Marketing et de l'Account-Based Marketing pour rendre leurs prospections toujours plus fécondes.
Grâce à l'expertise et l'expérience de Gabriel Szapiro et Laurent Ollivier, spécialistes de ces domaines, vous approfondirez ces deux stratégies :
l'lnbound Marketing pour faire venir à vous les clients au lieu d'aller les chercher, en recourant tout au long de leur parcours d'achat à la stratégie du Sherpa : 7 étapes pour les attirer, les séduire puis les convaincre jusqu'à devenir les ambassadeurs de votre marque;
l'Account-Based Marketing pour concentrer vos moyens sur les comptes ... qui comptent, en identifiant en amont les prospects à fort potentiel puis en les engageant par des contenus personnalisés. L'approche exclusive ETHOS vous apporte les clés d'une démarche progressive en associant étroitement vos équipes Sales et Marketing pour prospecter et fidéliser vos clients stratégiques.
En liant ces deux stratégies, vous disposez enfin d'un process très efficace qui attire les prospects grâce à l'lnbound Marketing et les cible individuellement grâce à l'ABM : un binôme gagnant. Richement illustré de nombreux cas concrets, cet ouvrage constitue une source d'idées nouvelles pour assurer le succès de votre entreprise.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539254 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 058026 658.8 SZA Livre Library Campus de Reims Salle de lecture En transfert J6965 121.67 SZA Livre Library Campus de Rouen Salle de lecture Disponible Is there a relationship between ESG and wealth management/ real estate and wealth management track / Hue-Dung DANG / 2021
PermalinkPermalinkPermalinkQuelles sont les raisons qui poussent les entreprises à externaliser une ou plusieurs fonctions de leurs Ressources Humaines ? / Pétronille BAUMARD / 2021
PermalinkRelation entre les entreprises B certifiées et les modes de gouvernance corporative / Emma COGGINS / 2021
PermalinkPermalinkPermalinkPermalinkL’Asymétrie d’information entre une société-mère et ses filiales étrangères localisées dans des pays en développement : le cas de l’Afrique sub-saharienne / Léonie PERSON / 2020
PermalinkPermalinkCan green bond be an effective instrument for financing ecological transition ? / Sarah TOUBOUL / 2020
PermalinkComment le private equity contribue-t-il au devéloppement en Afrique de l'Ouest ? / Maimouna DJOCO / 2020
PermalinkPermalinkDoes a company with an advanced CSR targets policy in its executive remuneration plan performs better than others companies? / Valentine KRESS / 2020
PermalinkL’impact de la fin du commissariat aux comptes dans les PME à la suite de la loi PACTE / Thibaud MARCEAU BAZIN / 2020
PermalinkLeveraged buyouts and business performances. Does leverage improve business performances? / Antoine BEARRE / 2020
PermalinkLe lobbying / LGDJ (2020)
PermalinkLes opérations de fusions-acquisitions internationales permettent-elles d’accélérer la croissance de l’entreprise ? : étude de cas sur l’acquisition de SMCP par Shandong Ruyi / Danpeixuan GE / 2020
PermalinkPermalinkResistance to innovation in the context of digital transformation in companies / Juliette CHAUCHON / 2020
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