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Titre : Réussir ma 1re année d'école de commerce : tout comprendre du fonctionnement et de la gestion d'une entreprise Type de document : Livre Auteurs : François POTTIER, Auteur Neoma ; Anne PREVOST-BUCCHIANERI, Auteur Neoma Editeur : EMS EDITIONS Année de publication : 2020 Importance : 516 p. ISBN/ISSN/EAN : 978-2-37687-399-0 Prix : 34 EUR Langues : Français (fre) Mots-clés : Management
COMPTABILITE DE GESTION ; CONTROLE DE GESTION ; ENTREPRISE ; ETUDE DE CAS ; GESTION DU MARKETING ; MANAGEMENT ; MANUELIndex. décimale : 112.55 ENTREPRISE Résumé : Fruit d'une collaboration entre 10 professeurs de NEOMA Business School, cet ouvrage constitue une aide indispensable à tout étudiant de première année d'école de commerce et à tous ceux qui veulent s'initier au fonctionnement de l'entreprise.
Véritable soutien académique, ce manuel propose également une mise en situation grâce à une étude de cas. Cet exercice permet de décloisonner et de mettre en lien les différentes matières : sciences économiques, droit, démarche marketing, méthodes quantitatives de gestion/économétrie, comptabilité générale, comptabilité de gestion, analyse et stratégie financière de l'entreprise, comportement organisationnel.
Les enseignants qui ont collaboré à cet ouvrage ont tous une longue expérience, tant au niveau académique que professionnel, qui rend leur approche pédagogique adaptée aux étudiants. Alliant théorie et pratique, ils proposent un ouvrage parfaitement en adéquation avec les nécessaires savoirs des étudiants de première année.
Tous ces éléments vous permettent d'avoir un ouvrage complet en soutien de vos cours. L'étude de cas vous aidera à mettre en application tous ces savoirs.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=523513 Autre formatExemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 052926 658.401 POT Livre Library Campus de Reims Salle de lecture Disponible J6653 112.55 POT Livre Library Campus de Rouen Salle de lecture Disponible Le rôle de la communication interne dans l’engagement et le sentiment d’appartenance / Teoni CALAÇA REGO / 2020
Titre : Le rôle de la communication interne dans l’engagement et le sentiment d’appartenance Type de document : Mémoire Auteurs : Teoni CALAÇA REGO, Auteur Année de publication : 2020 Importance : 63 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
COMMUNICATION ; ENTREPRISE ; FONCTIONNEMENTRésumé : Ce travail cherche à analyser de quel manière la communication interne impacte l’engagement et le sentiment d’appartenance des employés d’une entreprise. Cette recherche a été réalisée auprès des collaborateurs de la Société Générale en France, via une méthodologie appliquée par le biais de questionnaires à une population de 10 employés de différents départements et services de la banque. Après l’analyse des données et prélèvement des verbatims importants, nous constatons quel est le rôle de la communication interne dans l’engagement et le sentiment d’appartenance. Programme : MSc Communication d’Entreprise Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534271 Scope and challenges in setting up an electric mobility manufacturing company / Joseph Rosario Joaquin SILVEIRA / 2020
Titre : Scope and challenges in setting up an electric mobility manufacturing company : The Business plan of AmpTron Type de document : Mémoire Auteurs : Joseph Rosario Joaquin SILVEIRA, Auteur Année de publication : 2020 Importance : 67 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ENTREPRISE ; MATERIEL ELECTRIQUE SECTEUR ; CREATION D'ENTREPRISERésumé : The electric motorcycle market would have a great opportunity soon in India with the Government of the country deciding to only have electric mobility motorcycles by the year 2025 with concern to protecting the environment. Currently, India is dominated by conventional motorcycles which contribute to the air pollution in the country on a large scale. The Country of India has been working on a number of policies to bring down the air pollution caused due to the automobiles. There are only few manufacturers in the field of electric motorcycles, but people have started to realize in becoming more concerned towards the environment and with the pollutions emitted by the conventional motorcycles. The ongoing crisis in the country due to COVID19 had drastically brought down the carbon emission emitted from the automobiles which was due to the full lockdown that had taken place across the country for a period of 3 months . There would be a great demand for electric mobility in the future since it could contribute to a drastic change in the mode of transport in the Country since the automotive industry is dominated by motorcycles in India. We believe at AmpTron to break the barrier dominated by the conventional vehicles and provide our customers with products of the highest standards with greater concern to the environment. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532908 The impact of online collaborative consumption on the fashion industry in France / Caroline CHAUDOY / 2020
Titre : The impact of online collaborative consumption on the fashion industry in France Type de document : Mémoire Auteurs : Caroline CHAUDOY, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATION ; ECONOMIE SOCIALE ET SOLIDAIRE ; ENTREPRISERésumé : Is it reasonable to own a car that spends 92% of its time in a parking space ? Does it make sense to buy a drill and only use it once a year ? Or to leave the little one's stroller in the attic under the dust ? For the members of the sharing economy, it is nothing more and nothing less than an under-use of material goods, of capital, and therefore a waste both economic and environmental. Resale, donation, barter, renting or borrowing..., the economy of sharing is old, but is being reinvented by the "digital revolution". Whether directly between individuals or through companies, associations, public services, with or without monetary exchange, many practices can optimize the use of goods by "sharing" them. This new way of consumption has now reached the fashion industry, one of the most important indusrty in the world. Explanations : The clothing industry currently employs over 300 million people across the value chain. Over the past 15 years, garment production has approximately doubled, in part due to fast fashion, which produces more and more collections at a faster pace and at lower prices. However, the current business model will soon no longer be sustainable. Indeed, the overuse of resources, leading to their rarefaction, as well as pollution, is harmful to people and environment, both at a local and at a global level. In recent years, industry, consumers and other stakeholders have become more aware of the environmental and societal impacts of this type of industry on the planet. As a result, consumers are more and more using digital platforms of collaborative consumption for clothing. Curious of this new trend, I decided to develop this paper to understand the impact of online collaborative consumption on the fashion industry in France.
The objective of this paper was thus to understand the purchasing behaviours of second-hand clothing consumers and its consequences on traditional clothing retailers. To achieve this, this paper explores, through quantitative research, the interrelationships between attitudes, environmental awareness and purchase intent with respect to sustainable fashion products. We aim to highlight the discrepancies between these behaviours and the role that marketing can play in developing strategies to motivate the consumption of sustainable products instead of non-sustainable ones.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529817 The use of Blockchain technology by companies in order to increase the willingness to purchase of customers. / Sarah FARJAOUI / 2020
Titre : The use of Blockchain technology by companies in order to increase the willingness to purchase of customers. Type de document : Mémoire Auteurs : Sarah FARJAOUI, Auteur Année de publication : 2020 Importance : 70 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CLIENT ; MARKETING EXPERIENTIEL ; WEBMARKETING ; TECHNOLOGIE FINANCIERE ; ENTREPRISERésumé : We are living in a world where everything is driving by data and technology, in the same context Blockchain is essentially a distributed database of records that has transformed the experience of many companies and customers. Recent literatures showed the potential and benefits of Blockchain in different sectors, but there are no previous studies talking specifically about how companies can take advantage of this technology to increase customer’s willingness to purchase.
This paper claims to show how Blockchain can be used by companies to increase the willingness to purchase of customer. For that, it was necessary to conduct a qualitative study through in-depth individual interviews of 12 participants aged between 20-27 who aim to be digitally connected and use technology on daily bases. As a result, participants valued specific elements such as trust, transparency, diversified and personalized offers, loyalty programs... Thus, most of restrictions about replacing traditional methods by BCT were mainly about the lack of information, trust and most importantly fear of change. Lastly, most of participants showed acceptance and believed that this technology can make them purchase more if the company use this technology in a way that will make their purchase experience efficient.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531014 PermalinkPermalinkPermalinkCan asset management firms adapt to the growing pressure on the industry and regulatory issues? / Boris LOLMEDE / 2019
PermalinkPermalinkPermalinkDoes Company Adopting Mature CSR-Contingent Executive Compensation Achieve Outperformance in CAC 40? / Zeyu NING / 2019
PermalinkDoing business in Latin America and Southeast Asia. Women entrepreneurship in India: What are the main factors influencing women entrepreneurship in the Indian society and why? / Aline COMBET / 2019
PermalinkPermalinkPermalinkPermalinkHow far equity ownership’s type in a company impacts on CSR and its value creation in Europe? / Rémi TASSOT / 2019
PermalinkThe valuation method of intangible assets of start-ups: The strength of the intangible assets of start-ups / Youssef AKHMOUCH / 2019
PermalinkPermalinkBusiness and Management Practices in South Asia / Vijay PEREIRA / Springer Singapore Pte. Limited (2018)
PermalinkBusiness and Management Practices in South Asia / Vijay PEREIRA / Springer Singapore Pte. Limited (2018)
PermalinkCan the initial coin offerings(ICO) and the cryptocurrencies become the main way to finance a projet? / Noémie SOLER / 2018
PermalinkLa centralisation de trésorerie : une réelle opportunité ou un système inaccessible pour les entreprises ? / Adrien CATRY / 2018
PermalinkCode des sociétés 2018 / Dalloz (2018)
PermalinkComment peut-on expliquer le concept des entreprises libérées par la psychologie sociale ? / Elsa MACE / 2018
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