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What impact has social media had on promoting diversity and inclusion within the country music industry in the United States of America ? / Nina DESCHANDOL / 2023
Titre : What impact has social media had on promoting diversity and inclusion within the country music industry in the United States of America ? Type de document : Mémoire Auteurs : Nina DESCHANDOL, Auteur Année de publication : 2023 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MUSIQUE ; ETATS-UNIS D'AMERIQUE ; RESEAU DE TELECOMMUNICATIONProgramme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581760 Can movie production, supported by big data, reflect a globalized society? A qualitative analysis of Netflix production process / Charles SIMON / 2022
Titre : Can movie production, supported by big data, reflect a globalized society? A qualitative analysis of Netflix production process Type de document : Mémoire Auteurs : Charles SIMON, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ANALYSE DES DONNEES ; BASE DE DONNEES ; CINEMA ; CINEMA SECTEUR
Entreprise
NETFLIXRésumé : The aim of this research work is to highlight the contribution of Big Data to the production of cinematographic works that will arouse the interest of the greatest number of people. Focusing on the Netflix platform, which has repeatedly acknowledged the use of this system in its creative decision-making, this work will explore several concepts. Firstly, the literature review lay the foundation for existing concepts that can be used to advance research, such as Big Data, Netflix's production system and the link between films and society. As the linkage between culture and social climate has often been pointed out, this paper shows that Big Data is used by new giants of the cinematographic industry such as Netflix to better fulfil this role. In a second step, these concepts are further developed through a qualitative study aiming to understand to what extent the collection of data through Big Data can produce a tailor-made movie for society. In conclusion, Big Data allows a better accuracy in targeting a large public. The use of this massive data collection is a way to depict a particular theme the whole world is subject to and to identify how it should be put into perspective. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=568518
Titre : Digitalization of the performing arts: the example of the theater. Type de document : Mémoire Auteurs : Anne-Constance COJAN, Auteur Année de publication : 2022 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
SPECTACLE ; PIECE DE THEATRE ; WEBMARKETING ; COMMUNICATIONRésumé : The COVID-19 crisis has seen the use of digital in all areas of work flourish. Almost all companies seem to have adopted increasingly digital processes and methods. The world of live performance, however, and more particularly the world of theater, remains a field of friction with respect to digital. Indeed, how can digital, which by definition is virtual, support or even replace certain aspects of this field, which is by definition based on the living dimension and the sharing of a real, physical experience? Our study will deal with the issue of the advantages and limitations of digital marketing in the future of live performance, and more specifically in the theater field. A quantitative study was conducted to determine if the use of digital media had a positive impact on the purchase of theater tickets. A second question raised by this study was whether the use developed under the COVID 19 crisis of filmed theater performances could be suitable for spectators and be used in a sustainable way. The results showed that digital is not sufficient as a means of communication for live performance. It also showed that while live broadcasting of theater performances could be interesting in some cases, it could not be realized in a sustainable way. Spectators would prefer to see live theater. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572742 Does the new alliance between rap music and fashion luxury brands have an influence on consumer buying behavior ? / Gamze SOYLU / 2022
Titre : Does the new alliance between rap music and fashion luxury brands have an influence on consumer buying behavior ? Type de document : Mémoire Auteurs : Gamze SOYLU, Auteur Année de publication : 2022 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
MUSIQUE ; INDUSTRIE DU LUXE SECTEUR ; MARQUERésumé : A recent, surprising but above all paradoxical association has emerged in recent years between rap music and the high-end fashion industry. Rap is a form of expression born from the hip hop movement alongside other forms of expression such as streetwear, a style of dress specific to this subculture that mixes street clothes (wide pants, oversized t-shirt, sneakers...) and luxury clothes. Hip Hop culture and luxury defend different values at the origin and spread different messages (we will see it later). However today, we see more and more streetwear in fashion luxury and conversely more and more allusion to luxury brands in rap music (in verbal form in texts, product placements in video clips, during concerts...) leading to official associations between the two parties including celebrity endorsement or even collaboration on new products. The question I was asking myself at the beginning was why when we listen to a certain style of music (e.g. rock or rap) we tend to consume certain types of clothes (e.g. doc martens or gucci bag). This relation between music and consumption is interesting and I want to study it especially for rap and luxury brands where the association is increasingly official and becomes a real marketing strategy today. I wonder then if this hypothesis that this association has an impact on consumers whether they are simply fond of rap music and will therefore tend to consume luxury brands (sneakers, belts, bags...) or just consumers of luxury brands and will evolve their clothing style towards streetwear, is significant. How is it that the music which is at the beginning not a good but a way of expressing itself, an art which after having become an industry became precisely material, a product, a way of inciting to consumption and a way of showing its social value through a good. It is then today two industries that collaborate together to incite to consume whether it is luxury clothes or rap. How can these industries, which are basically opposed to each other in targeting different audiences, collaborate and create a new need, a new market? What are their motivations? What are the psychological mechanisms and the impacts of this recent association in the buying behavior of consumers? We will study first this alliance which at first glance seems paradoxal that leads to positive results for both industries, how they came to collaborate. Then we will analyze the impacts of this association on consumers and more precisely the psychological mechanisms that drive them to follow this trend. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572771 Entreprise Art, culture & management - Arts en entreprise et spécificités de l'économie culturelle / Jean-Michel HUET / PEARSON ED. (2022)
Titre : Entreprise Art, culture & management - Arts en entreprise et spécificités de l'économie culturelle Type de document : Livre Auteurs : Jean-Michel HUET, Auteur ; Christelle VANDRILLE, Auteur Editeur : PEARSON ED. Année de publication : 2022 Importance : 304 p. ISBN/ISSN/EAN : 978-2-326-00302-6 Langues : Français (fre) Mots-clés : Management
MANAGEMENT ; CULTURE ; ART ; SOCIOLOGIE CULTURELLE ; SOCIOLOGIE ECONOMIQUERésumé : Ce quinzième ouvrage de Neoma Alumni est dédié au monde de la culture et à son influence. Il est divisé en deux parties : La première partie définit les particularités du secteur de la culture à différents niveaux : structure des marchés culturels (modèle oligopole), impact du numérique sur les lieux d'art et de culture, soft power, structuration juridique et fiscale des activités culturelles, financement du cinéma (exception française) et l'impact des plateformes, étude de cas avec le Jazz face à la mondialisation musicale, etc.
La seconde partie porte plus spécifiquement sur l'impact du secteur culturel sur le monde de l'entreprise : science-fiction et management, théâtre de l'improvisation et innovation, danse et activités artistiques liées au corps comme source l'inspiration, art et organisation de l'espace dans l'entreprise, etc. Ces différents chapitres apportent des éclairages tant conceptuels que pratiques, de nombreux témoignages et une réflexion générale sur les liens qu'entretiennent le monde de la culture et le monde économique.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=567935 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 058157 306.4 HUE Livre Library Campus de Reims Salle de lecture Disponible How and why the American female pop musician’s career is subjected to constraints and difficulties due to gender stereotypes from the 1980’s years to nowadays? / Victoire BLONDEAU / 2022
PermalinkHow are black people represented in American films from 1964 to present days, and what impact does this have on their own perception of themselves and how they are perceived by others? / Léa GROVA / 2022
PermalinkHow do music streaming platforms use Data Analytics to shape musical taste of consumers? / Inés KOLLI / 2022
PermalinkPermalinkHow streaming platform's feature are impacting the music listenning habits of the generation Z ? / Romain POUYES / 2022
PermalinkIn which ways artists can leverage Digital Marketing activities to sell & advertise their artworks in the NFT new paradigm? / Anthony GALASSO / 2022
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