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Titre : Rap music industry change with its popularization Type de document : Mémoire Auteurs : Amine MOUSSOU, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MUSIQUE ; JEUNE ; EVOLUTIONRésumé : The goal of this dissertation and the study you will find below is to a reflective overview and analyse how the rap industry in France change with its popularisation. The research is based on qualitative data, with 8 long interviews which help us to understand in which areas the rap music industry in France evolved and what is linked to the evolution of the genre. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538537 Social purpose musical and orchestral education plans: to what extent can the social impact of social purpose musical and orchestral education programs can be evaluated? / Laurine COLOMBIER / 2021
Titre : Social purpose musical and orchestral education plans: to what extent can the social impact of social purpose musical and orchestral education programs can be evaluated? Type de document : Mémoire Auteurs : Laurine COLOMBIER, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CULTURE ; EDUCATION ; MUSIQUERésumé : Democratization of culture has been a central objective of the public policies in France the last sixty years. However, despite the measures taken by the State for the diffusion of the cultural offer throughout the national territory and for the facilitation of its access, significantsocial inequalities still remain in terms of cultural practices.
The aim of the following study will be to understand:
-why music competency can be a tool for social distinction
-the articulation and extent of the artistic, social, and educative missions
-how these programs can be evaluated, and what indicators should be chosen to do so
-the social impact of the program and how far it can go
-the difficulties and the limits of the evaluation of social impactProgramme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538564 The digitalization of the contemporary art market: the impact on marketing strategy of international art galleries / Victoria NOIZET / 2021
Titre : The digitalization of the contemporary art market: the impact on marketing strategy of international art galleries Type de document : Mémoire Auteurs : Victoria NOIZET, Auteur Année de publication : 2021 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ART ; CULTURE ; WEBMARKETINGRésumé : This paper aims at exploring the major digital shifts that reshaped the art market and especially the contemporary art market in the fine art sector with a focus on international art galleries. We particularly discuss the reasons why the contemporary art market has lagged behind other cultural industries regarding digital strategies. The field of art galleries was interesting in the sense that there are not a lot of scholars and academic papers that already studied this phenomenon. The purpose of this dissertation therefore attempts to fill the literary gap based on empirical analysis with both quantitative and qualitative data. Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538571 The introduction of voguing and waacking into Parisian cultural venues : From recognition opportunities to cultural appropriation of two underground dances / Constance BIDAUT / 2021
Titre : The introduction of voguing and waacking into Parisian cultural venues : From recognition opportunities to cultural appropriation of two underground dances Type de document : Mémoire Auteurs : Constance BIDAUT, Auteur Année de publication : 2021 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CULTURE ; ART ; ENVIRONNEMENT CULTUREL ET ARTISTIQUERésumé : Real commitment, growing trend or purely marketing argument, the Queer movement is increasingly covered by the media.
Art has always been a means of expression in order to assert one's identity and use creation to vent frustration through one's body. Passionate about dance and music, I will focus on two choreographic styles that are currently on the forefront of the scene stunning thanks to their technic, music, and history: waacking and voguing. These dances shared some commonalities of these dances: born in clubs, practised in LGBTQI+ circles and among the Afro-American community.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538561
Titre : The shortcomings of cancel culture : How the controversy around the movie Cuties reveals the shortcomings of cancel culture? Type de document : Mémoire Auteurs : Marion SIMART, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FILM D'ENTREPRISE ; CULTURE ORGANISATIONNELLE ; CINEMA ; CINEMA SECTEURRésumé : This study aims to investigate the topical and growing digital phenomenon called cancel culture. By analyzing the case of cancelation of the movie Cuties released in the United States by Netflix in 2020, this paper opens reflections on the potential dangers cancel culture can generate. This study is a qualitative research based on a netnography and a media analysis. It reveals how the usage of social media play a major role in cancel culture, and how the resulting fast-paced aspect of our society empowered marketing, scaling up its consequences. Thus, this paper reminds the increasing importance of cultural adaptation and sensitivity to topical and societal subjects in marketing. The case studied is highly paradoxical on various aspects. A film carrying a feminist and progressive message directed by a black woman is quite far from the common type of victims of canceling. The film was also caught in its own trap, suffering from the use of sexualization in its marketing while wanting to denounce hypersexualization. The paradoxes behind this case reveal the dangers of cancel culture, when it comes to act before thinking, analyzing, or researching. It also shows that the canceling mechanism can be instrumentalized to any end, sometimes going against progress and weakening public debate. Finally, this paper questions the use of calling-in instead of calling-out and calls for nuance when using the phrase “cancel culture”. It also calls for new reflections and adaptations to be made in order to preserve democracy in the age of social media. Although previous studies investigated the role of social media in democracy or the birth of cancel culture, this study is among the first to focus on cancel culture and its shortcomings. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538585 L’utilisation massive de données marketing va-t-elle engendrer une énième mort du cinéma ? / Nils GUERARD / 2021
PermalinkPermalinkPermalinkPermalinkComment les enseignes utilisent la musique pour agir au sein de leur communication marketing / Mathilde PREAU / 2020
PermalinkL’évolution des supports musicaux et leur impact sur l’industrie du disque et sur notre mode de consommation de la musique. / Charlotte MASSARD / 2020
PermalinkFrom the emergency of the video game industry to the propagation of new musical composition / Chilpéric LAPIERRE / 2020
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