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Management > DISTRIBUTION > POINT DE VENTE
POINT DE VENTESynonyme(s)Eclairage de magasin ;Protection de magasin Sonorisation de magasin |
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In-store environment and customer responses in beauty pop-up stores : An application of the S.O.R model / Mathilde BOULANGER / 2023
Titre : In-store environment and customer responses in beauty pop-up stores : An application of the S.O.R model Type de document : Mémoire Auteurs : Mathilde BOULANGER, Auteur Année de publication : 2023 Importance : 42p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; IMPLANTATION DE MAGASIN ; STRATEGIE DE MARQUERésumé : The purpose of this paper is to examine the effects of the beauty pop-up store environment on customers’ attitude toward the brand and their intention to recommend it. Guided by the Stimulus Organism-Response (S.O.R.) model and existing retail literature, the study investigated whether and how two key characteristics (i.e. store atmosphere and service quality) within the pop-up store environment influenced customers’ emotional states which, in turn, affected their attitude toward the beauty brand and their intention to recommend it. Additionally, the research examines whether and how these store characteristics directly affect customers' behavioural responses.To gather empirical data, a survey was conducted among 70 customers who visited the solution pop-up store. The questionnaire utilized in this study was adapted from established scales and measures. IBM SPSS Statistic software was used for statistical analysis. After reliability and validity analyses, several hypotheses were tested using multiple regressions.The findings of the study revealed noteworthy insights. Firstly, there were direct effects observed between service quality and customers' emotional states. This indicates that the level of service quality offered in the pop-up store environment significantly influences customers' emotional experiences. Secondly, the study identified a significant relationship between customers' emotional states and their attitude towards the brand, as well as their intention to recommend it. This suggests that customers' emotional responses play a vital role in shaping their attitudes and behavioural intentions towards the brand. Thirdly, the study confirmed the influence of the overall pop-up store environment on customers' attitude towards the brand and their intention to recommend it. The results highlight the significance of creating an engaging and positive environment within the pop-up store to enhance customers' perceptions of the brand and their likelihood to recommend it. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581948 The benefits and challenges of using AI to improve Supply Chain Management / Adrien Ahmad TOLMBAHJI / 2023
Titre : The benefits and challenges of using AI to improve Supply Chain Management Type de document : Mémoire Auteurs : Adrien Ahmad TOLMBAHJI, Auteur Année de publication : 2023 Importance : 34p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; STRATEGIE ; DISTRIBUTIONRésumé : Supply chain management is one of the fundamental pillars of any business. The supply chain is defined as all the activities necessary to deliver a finished good or service to the end customer. Therefore, the supply chain is a strategic activity for any company because it encompasses all the stages, from the acquisition of raw materials, through production, inventory management and distribution until the product reaches the customer. In a world where competition is fierce and consumers have ever higher demands and needs, optimizing the supply chain is crucial to ensure customer satisfaction and keep the company competitive. However, this optimization can be extremely complicated to implement due to the complexity of the supply chain chain process and all the steps that it involves. Nevertheless, it is mandatory for any company to improve its supply chain management otherwise it is likely to have to manage higher production costs than its competitors, to have to deal with delivery delays and so on which could lead in the long term to a drop in customer satisfaction and a decrease of its profitability. In this context, artificial intelligence appears as a revolutionary new technology and as a major growth lever for any company seeking to optimize the productivity and profitability of its business and its supply chain. Thanks to its data analysis capabilities, speed of execution and intelligence, AI is able to make strategic decisions and optimize processes with much more precision and added value than a simple human. McCorduck defines AI as "a technology that thinks like a human being but can outperform a human being in terms of speed and processing capacity" (McCorduck, 2004). AI then offers a huge and still unexplored field of opportunities and its application to supply chain management could revolutionise many activities such as demand forecasting, inventory management, production planning and so on. According to a Microsoft study, the AI market is currently estimated at more than $327 billion dollars and still according to Microsoft, AI could increase global productivity by 45% by 2030, making it a key player and growth driver for years to come. However, the use of AI also raises many challenges such as the complexity and cost of setting it up in a company, as well as data protection and privacy. Programme : PGE-Rouen Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581922 The French publishing industry : novels from yesterday / Cécile PERONNET / 2023
Titre : The French publishing industry : novels from yesterday Type de document : Mémoire Auteurs : Cécile PERONNET, Auteur Année de publication : 2023 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
LIVRE ; EDITION SECTEUR ; DISTRIBUTIONRésumé : The whole society is concerned by a “vintage” trend, but only a few studies have focused on its repercussion on the literary world. Actually, for several years, (American) titles from the 19th and 20th centuries have been reappearing in many French publishing houses’ catalogues, a
phenomenon which can in fact be seen as resurgent in the industry, but which seems to have gained momentum since 2010. This paper analyses this so-called trend and its artistic and economic bases, this situation being a perfect illustration of the permanent tension between aesthetic and economic values in the arts. To be as thorough as possible, this dissertation relies on several book-chain actors’ interviews to try and get the whole picture: the consequences and foundation of this “vintage” trend, from the publishers’ and translators’ perspectives to the librarians’ and readers’ points of view, then appear in a more global and understandable way.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581681 DCG 1 Fondamentaux du droit : Manuel Ed. 4 / Jean-François BOCQUILLON / 2022
Titre : DCG 1 Fondamentaux du droit : Manuel Ed. 4 Type de document : Livre Auteurs : Jean-François BOCQUILLON Année de publication : 2022 Importance : 340 p. ISBN/ISSN/EAN : 978-2-10-083676-5 Prix : 29 EUR Langues : Français (fre) Mots-clés : Management
DISTRIBUTION ; DROIT ; RESPONSABILITE SOCIALE DE L'ENTREPRISEIndex. décimale : 322.55 DROIT COMMERCIAL Résumé : Tout le DCG 1, Fondamentaux du droit, présenté conformément au nouveau programme :Respect de la progression logique du programme et du volume horaireMise en avant des compétences et des mots-clés du programmePréparation à l'épreuve (évaluation par les compétences)Approche transversale à travers des cas de synthèseLes + du cours : définitions des mots-clés, exemples et focus thématiques, citations (articles phares), schémas et tableaux de synthèse, avis d'experts et ressources complémentairesLes + des applications : des exercices variés et progressifs, une évaluation pas à pas par les compétences, des conseils et fiches méthodologiques, un sujet 0 d'examen intégralement corrigé, toutes les corrections des quiz et QCM Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=552381 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 058055 346.44 BOC Livre Library Campus de Reims Salle de lecture Disponible 058054 346.44 BOC Livre Library Campus de Reims Salle de lecture Disponible J7066 322.55 BOC Livre Library Campus de Rouen Salle de lecture Disponible J7065 322.55 BOC Livre Library Campus de Rouen Salle de lecture Disponible How do retail digitalization and the COVID-19 crisis impact the consumer experience in the beauty sector ? The impact of retail digitalization and covid-19 crisis on consumer experience / Emma BREANT / 2022
Titre : How do retail digitalization and the COVID-19 crisis impact the consumer experience in the beauty sector ? The impact of retail digitalization and covid-19 crisis on consumer experience Type de document : Mémoire Auteurs : Emma BREANT, Auteur Année de publication : 2022 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
BEAUTE ; COMMERCE ELECTRONIQUE ; COMPORTEMENT DU CONSOMMATEUR ; DISTRIBUTION ; WEBMARKETINGRésumé : The global COVID-19 pandemic, as well as global digitalization, have pushed retail to adapt, both in the luxury beauty sector and in cosmetics in general. The objective of this study is to highlight the impact of the evolution of retail due to increased digitalization and the COVID-19 crisis on the customer experience in the beauty sector. To demonstrate this, a qualitative study was conducted using 13 semi-structured interviews to discuss their motivation to buy beauty, then to focus on their brand experience outside the pandemic context, then their customer experience during the pandemic and finally to observe together their practice as consumers in an increasingly digital world. In this study, I observed and analyzed whether shopping habits and customer experiences in the beauty industry have changed as a result of the COVID-19 crisis, as well as the expansion of new technologies and the Internet. The literature primarily addressed the impact of digitalization in the transformation of the retail ecosystem and analyzed its benefits through the study of previous literature. With the COVID-19 crisis, retailers have made efforts to become more digital and thus better respond to the evolving way consumers consume. Consumers are increasingly seeking a safe, innovative experience that meets their testing requirements. Consumers are increasingly utilizing new smart technologies, which has a significant impact on their shopping experience expectations. Furthermore, current literature highlights what consumers expect from cosmetic brands before and during COVID-19, as well as in an increasingly digitalized world. According to studies, consumers wanted cosmetic brands to consider their changing behavior as a result of the crisis when imagining how to innovate service. Thanks to this analysis, common aspects emerge concerning the evolution of shopping habits and expectations towards retailers, but the points of view are sometimes different according to the generations. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564577 How phygital strategies can transform the customer experience into a purchase in the luxury sector? / Léa NOËL / 2022PermalinkImpact of a non-alcohol claim on a bottle on the way people intend to purchase it : the example of gin / Joséphine KLINGER / 2022PermalinkThe Oxford Handbook of Luxury Business / Pierre-Yves DONZE / Oxford : OXFORD UNIVERSITY PRESS (2022)PermalinkWhat impact has the health crisis had and does it have on the eating behavior of French consumers? / Claire LE GUILLARD / 2022PermalinkWhy are consumers buying products on e-retailers’ websites? Case of selective beauty market. / Léonie MOÏZO / 2022PermalinkChallenges of digital merchandising POSM implementation for wine & spirit promotion / Loïs MOËNE / 2021PermalinkFace au réchauffement climatique, quel avenir pour le Champagne ? / Mathieu FRATI / 2021PermalinkHow do digital marketplaces facilitate the access of local food products and the development of Short-Food-Supply-Chains? / Pauline HABIB / 2021PermalinkL’impact des emballages écoresponsables sur le comportement du consommateur. / Kablan Marc-Olivier DANOMAH / 2021PermalinkNégociations et rapports de force fournisseurs/distributeurs / Constantin COSNE / 2021Permalink
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