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Social Media Marketing and its impacts to the Banking and Financial Services sector / Elodie RENAUDIN DIT BAILLIET / 2022
Titre : Social Media Marketing and its impacts to the Banking and Financial Services sector Type de document : Mémoire Auteurs : Elodie RENAUDIN DIT BAILLIET, Auteur Année de publication : 2022 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
BANQUE ; MEDIA SOCIAL ; CLIENTRésumé : The voice of the consumer has been so emphasized by the emergence of social media that ignoring it can mean the end of a business, in any sector and industry. Nowadays the online word of mouth can drive the reputation and credibility of a brand. Therefore setting a policy for social media marketing has become the need of the hour. Social media platforms such as Facebook or Instagram enable businesses to connect with their customers more closely than any other traditional media could have made it possible. For historically conservative and traditional industry like the banking and financial services, this new way of doing marketing can be a crucial tool to create deeper connections with customers, who nowadays want personalized attention, and address questions and concerns more efficiently and informally.Even though it can sometimes be perceived as less relevant for financial services compared to other sectors to be on social media, there can be a considerable return on investment. Social media cannot be treated a strictly static advertising anymore. There is a shift to social channels being treated as interactive communication channels. Social media provides value through enabling access to detailed data that can be integrated to the CRM systems, and automatically up-sell, cross-sell and nurture, based on the data and consumer comprehension gathered. It is crucial to have a great integrated marketing strategy and refined targeting.The general purpose of this paper is to assess the power of social media marketing and evaluate the relevance and credibility of financial services being on social media. The following idea is to understand and have a defined vision of what consumers expect and how they perceive the value of this presence.Therefore, what are the impacts of social media marketing on customer engagement and perceived value in the banking and financial services industry ? Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572769
Titre : THE FRENCH NEWS PRESS IN THE DIGITAL AGE Type de document : Mémoire Auteurs : Ma'ili SILVESTRE, Auteur Année de publication : 2022 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
PRESSE ; MEDIA SOCIAL ; INFORMATION ; WEBMARKETINGRésumé : The written press is a pillar of our democracy, and occupies a place of choice within our economy. It is at the center of the diffusion of information and current events since it has become a mass media thanks to the deep industrialization of our societies which started in the 19th century. The French written press has been able to draw its strengths from certain technical revolutions such as the development of printing, but the digital revolution that began at the beginning of the 21st century is now greatly weakening its balance. The current environmental and economic context is weighing on its economic model, which no longer seems viable in the face of digital ubiquity. The written press must face big challenges if it wants to take up the digital challenge and conquer or (re)conquer an increasingly mobile and distrustful readership. The emergence of new information distribution media and new players increases the pressure on the print media. The giants of the Internet and social networks such as Google and Facebook have become the masters of the news and information distribution market and compete with the written press, which must reinvent itself and reappropriate new codes. To meet the challenges it faces, the print media must reaffirm its values and identity to stand out in a highly competitive universe. It must also change its prism and rethink a much more digital-oriented strategy that uses digital marketing tools because a purely editorial strategy is no longer sufficient. The print media must also adapt its content to digital media but also develop new formats if it wants to succeed in attracting its readership by maximizing the user experience. The transition to digital for the print media requires heavy investments that will be crucial for its sustainability and survival Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572770
Titre : The impact of iot on procurement and traceability in the food industry Type de document : Mémoire Auteurs : Aurélie PLUMARD, Auteur Année de publication : 2022 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; INTERNET DES OBJETS ; PRODUIT ALIMENTAIRE DIVERS SECTEURRésumé : Background: The Internet of Things (IOT) is an advancing technology that has emerged as a significant source of data. IOT has created new openings in various fields and problems that need tackling. There is little attention given to the likely application of IOT in food procurement and traceability; thus, the paper intends to fill the gap.
Scope and method: The paper evaluates the application of IOT technology in food procurement and traceability. A literature review was done via academic sources and a sample of professionals working in the technology, food, and procurement sectors was interviewed with some filling questionnaires to establish the depth of application and impact of IOT in the food industry.Main Findings and Conclusions: IOT in food procurement and traceability is a comparatively new tactic. Covid-19 accelerated the adoption of IOT in various sectors. IOT in the procurement process could track raw materials and then assess food quality and safety. Most of the respondents attest that IOT has and will revolutionize procurement and traceability as it fills many gaps that were not solved before especially at the level of the traceability of the stock and the transport. The paper finds knowledge
gaps to educate the society and industry about research guidelines for IOT in food safety.Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572178 The impact of social media on brand associations for sponsors : the case of Formula one / Estelle RANCOURT / 2022
Titre : The impact of social media on brand associations for sponsors : the case of Formula one Type de document : Mémoire Auteurs : Estelle RANCOURT, Auteur Année de publication : 2022 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; IMAGE DE MARQUE ; INTERNET ; SPONSORINGRésumé : With the revitalization of the interest in Formula One for younger people thanks to the very-criticized ‘Drive to Survive’ Netflix show, Formula One has to be modernized to be relevant to this younger audience. As the majority of teams’ revenues come from sponsorship, sponsoring companies also have to be modernized and adapt their marketing strategy to a younger audience to have a good return on their investment in Formula One.
Therefore, this dissertation focuses on the impact of social media on brand associations for sponsors through the case of Formula One. Our research question came up to be as following : How could a Formula One sponsor better its brand associations through social media ?Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564568
Titre : The Metaverse: Opportunities and Challenges for the Banking sector. Type de document : Mémoire Auteurs : Adam BENICHOU, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
INTERNET ; SITE INTERNET ; TECHNOLOGIE ; TECHNOLOGIE FINANCIERE ; BANQUERésumé : The last year have been marked by the apparition of a new buzz world: the Metaverse. Thanks to Facebook changing its name for Meta, lots of articles about it have been written and lots of companies from different industries have claimed to go for it. The aim of this paper is to demystify this term and define to what extent the metaverse is relevant to the banking sector. Programme : MSc Digital Expertise for Marketing Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572731 PermalinkTo what extent does the rise in the number of influencers and partnerships change the efficiency of influencer marketing itself? / Eva DUPONT / 2022
PermalinkWhat are the dramas that have transformed the newspaper industry over the past thirty years? / Éléonore BONNEAU / 2022
PermalinkWhat is the impact of product placement made by influencers on social media on the end-consumer’s brand perception and purchase intention? / Zaina KACHAD / 2022
PermalinkWhy and how to use online communities as a lever to develop and deploy the low-tech model? / Marie BOURGEOIS / 2022
PermalinkWill the digital era mark the end of the traditional movie theater industry? / Hector BALLNER / 2022
PermalinkL’expérience vécue par les clients d’entreprises de services du numérique (ESN) / Alexandre SCHMIDT / 2021
PermalinkHow do social media and fitness influencers positively impact our attitude towards sport, during the COVID-19 pandemic? / Alexane BAILLIF / 2021
PermalinkHow to create a cost-efficient supply chain for local sourcing restauration / Gauthier TAYLOR / 2021
PermalinkPermalinkPermalinkWhat are the semiotics mechanisms used by champagne brands to incite consumer desire on instagram? / Julie CERVANTES / 2021
PermalinkWhat are the strategic and marketing challenges of innovation for original content made by video streaming services? / Clément DUFOUR / 2021
PermalinkWhat is the impact of User Generated Content and Social Media Influencers on customer behavior about cosmetic products? / Amélie PETIT / 2021
PermalinkAnalysis of the relationship between crowdfunding results and the usage of social media by social entrepreneur / Yushi ARAI / 2020
PermalinkPermalinkPermalinkDo the interactions on Facebook have an effect on consumers' trust in a food brand and on their purchase behaviour? / Margaux RUAULT / 2020
PermalinkDoes socail media networking (e-wom) influence a brands significance toits audience ? / Kimberly Sunshine RASTO / 2020
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