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Management > EUROPE > REPUBLIQUE DEMOCRATIQUE ALLEMANDE
REPUBLIQUE DEMOCRATIQUE ALLEMANDE
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1945-1990
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Titre : Marketing research : an applied approach Type de document : e-book Auteurs : Naresh K MALHOTRA, ; Daniel, NUNAN ; David F., BIRKS Mention d'édition : Fifth edition. Editeur : PEARSON EDUCATION INTERNATIONAL Année de publication : 2017 Importance : 1 online resource (xvi, 957 pages) : Présentation : illustrations (black and white, colour) ISBN/ISSN/EAN : 978-1-292-10315-0 Note générale : Revised edition of Marketing research, 2012. Langues : Anglais (eng) Mots-clés : Management
EUROPE ; MARKETING STRATEGIQUE ; RECHERCHEMots-clés candidats : Marketing research. Methodology. Marketing research Résumé : A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area.
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.Nombre d'accès : 25 Autre URL associée : http://library.ez.neoma-bs.fr/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=9781292103150 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207916
Titre : A taste for luxury in early modern europe : display, acquisition and boundaries Type de document : e-book Auteurs : Johanna ILMAKUNNAS Editeur : BLOOMSBURY PUBLISHING PLC Année de publication : 2017 Importance : 311 p. ISBN/ISSN/EAN : 978-1-4742-5824-1 Langues : Anglais (eng) Mots-clés : Management
EUROPE ; HISTOIRE ; INDUSTRIE DU LUXE SECTEURRésumé : Jon Stobart and Johanna Ilmakunnas bring together a range of scholars from across mainland Europe and the UK to examine luxury and taste in early modern Europe.In the 18th century, debates raged about the economic, social and moral impacts of luxury, whilst taste was viewed as a refining influence and a marker of rank and status. This book takes a fresh, comparative approach to these ideas, drawing together new scholarship to examine three related areas in a wide variety of European contexts. Firstly, the deployment of luxury goods in displays of status and how these practices varied across space and time. Secondly, the processes of communicating and acquiring taste and luxury: how did people obtain tasteful and luxurious goods, and how did they recognise them as such? Thirdly, the ways in which ideas of taste and luxury crossed national, political and economic boundaries: what happened to established ideas of luxury and taste as goods moved from one country to another, and during times of political transformation?
Through the analysis of case studies looking at consumption practices, material culture, political economy and retail marketing, A Taste for Luxury in Early Modern Europe challenges established readings of luxury and taste. This is a crucial volume for any historian seeking a more nuanced understanding of material culture, consumption and luxury in early modern Europe.Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=528459
Titre : The European Social Charter and employment relation Type de document : e-book Editeur : HART PUBLISHING Année de publication : 2017 Importance : XIV-536 p. ISBN/ISSN/EAN : 978-1-5099-0635-2 Langues : Anglais (eng) Mots-clés : Management
ANALYSE ; DROIT SOCIAL ; EMPLOI ; EUROPERésumé : This collection addresses the potential of the European Social Charter to promote and safeguard social rights in Europe. Drawing on the expertise of the ETUI Transnational Trade Union Rights expert network from across Europe, it provides a comprehensive commentary on these fundamental rights. Taking a two part approach, it offers an in-depth legal analysis of the European Social Charter as a new social constitution for Europe, investigating first the potential of the general legal frame in which the Charter is embedded. In the second phase a series of social rights which are related to the employment relation are examined in particular in light of the jurisprudence of the European Committee of Social Rights (ECSR), to demonstrate the crucial but difficult role of the Charter's supervisory bodies to secure the respect and promotion of social rights and national level, bearing in mind the reciprocal influence of other international social rights instruments. This examination is timely, given the pressure exerted on those rights during the recent period of economic crisis. Furthermore, in the light of the predominantly economic vision of Europe, such analysis is crucial. The collection is aimed at stimulating academic scrutiny and raising awareness amongst practitioners and trade unions about this important and equally necessary anchor of the social dimension of Europe in legal and political practice. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531040 The Globalization of Foreign Investment in Africa / Adams BODOMO / EMERALD PUBLISHING LIMITED (2017)
Titre : The Globalization of Foreign Investment in Africa : The Role of Europe, China and India Type de document : e-book Auteurs : Adams BODOMO Editeur : EMERALD PUBLISHING LIMITED Année de publication : 2017 Importance : 136 p. ISBN/ISSN/EAN : 978-1-78743-357-1 Prix : 42 EUR Langues : Anglais (eng) Mots-clés : Management
AFRIQUE ; ASIE ; CHINE ; EUROPE ; INDE ; INVESTISSEMENT DIRECT A L'ETRANGER ; MONDIALISATIONRésumé : The 21stcentury era of globalization has opened up many investment alternatives forAfrica. There is now a rush by governments and private companies toexpand in the rapidly growing region, to the extent that we can begin to talkof a process of world-wide investment. Both traditionally powerful economies in theWest and emerging powers such as China and India have contributed to a vastproliferation of investment, raising questions of what intense competition willmean for Africa's economic development. The Globalization ofForeign Investment in Africa: The Role of Europe, China, and India comparesthe differing approaches between Asian and European players in Africa, with aparticular focus on the role of foreign direct investment (FDI) in thesocio-economic, socio-political, and socio-cultural development of the region.First documenting the historical context of Western dominance from Europeancolonial powers, the book follows the paradigm shift that occurred with China's21st century foray into Africa in search of oil and other rawmaterials to fuel its own rapidly rising economy. Using an interdisciplinaryapproach, the author proposes that Africa will only get maximum benefits fromhigh-level investment activities if it succeeds in evolving an Africa-drivenforeign investment policy. This strategy presents the best scenario for anAfrican economic renaissance in the 21st century. An important contribution to research on contemporaryAfro-Asian dynamics, this book will be of interest to students and academics ofAfrican Studies, Asian Studies, globalization, and economics, as well aspotential investors and investing agencies. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=309158
Titre : Artistic and Cultural Exchanges between Europe and Asia, 1400-1900 Type de document : e-book Auteurs : Michael NORTH, Auteur Editeur : ASHGATE Année de publication : 2016 Importance : 216 p. (325 crédits) ISBN/ISSN/EAN : 978-1-315-26206-2 Prix : 204 EUR Langues : Anglais (eng) Mots-clés : Management
ASIE ; EUROPE ; MARCHE ; MARCHE ETRANGERRésumé : The European expansion to Asia was driven by the desire for spices and Asian luxury products. Its results, however, exceeded the mere exchange of commodities and precious metals. The meeting of Asia and Europe signaled not only the beginnings of a global market but also a change in taste and lifestyle that influences our lives even today. Manifold kinds of cultural transfers evolved within a market framework that was not just confined to intercontinental and intra-Asiatic trade. In Europe and Asia markets for specific cultural products emerged and the transfers of objects affected domestic arts and craft production. Traditionally, relations between Europe and Asia have been studied in a hegemonic perspective, with Europe as the dominant political and economic centre. Even with respect to cultural exchange, the model of diffusion regarded Europe as the centre, and Asia the recipient, whereby Asian objects in Europe became exotica in the Kunst- und Wunderkammern. Conceptions of Europe and Asia as two monolithic regions emerged in this context. However, with the current process of globalization these constructions and the underlying models of cultural exchange have come under scrutiny. For this reason, the book focuses on cultural exchange between different European and Asian civilizations, whereby the reciprocal complexities of cultural transfers are at the centre of observation. By investigating art markets, workshops and collections in Europe and Asia the contributors exemplify the varieties of cultural exchange. The book examines the changing roles of Asian objects in European material culture and collections and puts a special emphasis on the reception of European visual arts in colonial settlements in Asia as well as in different Asian societies. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230480 PermalinkL'économie européenne 2016 / OFCE / Paris : EDITIONS LA DECOUVERTE (2016)PermalinkEurope's deadlock / David MARSH / New Haven, Conn. ; : YALE UNIVERSITY PRESS (2016)PermalinkL'ordre du monde / Henry KISSINGER / Paris : FAYARD (2016)PermalinkRamses 2017 / I.F.R.I. (INSTITUT FRANÇAIS DES RELATIONS INTERNATIONALES) / Dunod (2016)PermalinkRéguler l’économie / Danièle FRABOULET / Rennes : PRESSES UNIVERSITAIRES DE RENNES (2016)PermalinkTaxing the rich / Kenneth SCHEVE / RUSSELL SAGE FOUNDATION (2016)PermalinkL'année stratégique 2016 / INSTITUT DE RELATIONS INTERNATIONALES ET STRATEGIQUES / Armand Colin (2015)PermalinkBusiness law / James MARSON / Oxford : OXFORD UNIVERSITY PRESS (2015)PermalinkComprendre le monde / Pascal BONIFACE / Armand Colin (2015)Permalink
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