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Titre : Principles of marketing Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : Seven edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 731 p. ISBN/ISSN/EAN : 978-1-292-14652-2 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGMots-clés candidats : Marketing. Index. décimale : E-book Résumé : Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Also available with MyMarketingLab This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=373794 Quelle est la question ? / Sandrine PREFAUT / Paris : SW-TELEMAQUE (2016)
Titre : Quelle est la question ? Type de document : Livre Auteurs : Sandrine PREFAUT ; Isabelle MUSNIK, Préfacier, etc. Editeur : Paris : SW-TELEMAQUE Année de publication : 2016 Collection : Collection Prospectives Importance : 310 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-7533-0288-4 Prix : 16 EUR Langues : Français (fre) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; GESTION DU MARKETING ; CONCURRENCE ; INNOVATIONIndex. décimale : 164.55 SCIENCE DU COMPORTEMENT Résumé : A travers neuf questions thématiques autour du pouvoir du consommateur, de l'innovation comme levier du business, ou des transformations de l'écosystème concurrentiel, ce livre propose une vision novelle : transformer les questions qui se posent quotidiennement à nous en source infinie d'opportunités. Contient des témoignages et entretiens de directeurs de vingt entreprises mondiales. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=136613 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J4915 164.55 PRE Livre Library Campus de Rouen Salle de lecture Disponible Services marketing / Christopher H. LOVELOCK / WORLD SCIENTIFIC (2016)
Titre : Services marketing : people, technology, strategy Type de document : Livre Auteurs : Christopher H. LOVELOCK, Auteur ; Jochen WIRTZ, Auteur Mention d'édition : Eighth edition Editeur : WORLD SCIENTIFIC Année de publication : 2016 Importance : XVII; 783 p. ISBN/ISSN/EAN : 978-1-944659-00-4 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGRésumé : Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. The textbook will be accompanied by supplementary materials for the educators, which include an instructor's manual for course instruction purposes, a test bank designed for each chapter to assess students' learning and understanding of the concepts learnt, and teaching slides for course presentation during classes. There will also be a course website for new and updated materials for easy access by educators and students alike. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158912 Exemplaires(7)
Code-barres Cote Support Localisation Section Disponibilité 051165 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051164 658.8/LOV Livre Library Campus de Reims Salle de lecture Exclu du prêt 051163 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051166 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051167 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051168 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051169 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible Social selling / Thomas HUGHES / Kogan Page (2016)
Titre : Social selling : Techniques to influence buyers and changemakers Type de document : Livre Auteurs : Thomas HUGHES ; Matt REYNOLDS Editeur : Kogan Page Année de publication : 2016 Importance : 194 p. ISBN/ISSN/EAN : 978-0-7494-7801-8 Prix : 28.47 EUR Langues : Anglais (eng) Mots-clés : Management
RESEAU SOCIAL ; GESTION DU MARKETING ; INTERNET ; MARKETING STRATEGIQUEIndex. décimale : 121.55 GESTION DU MARKETING Résumé : As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:
- How to use networks purposefully to build social trust and create a high quality community
- How to develop real influence and authority in your subject area and connect with change-makers
- How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms.Note de contenu : Bibliogr. p. 189, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208951 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J5658 121.55 HUG Livre Library Campus de Rouen Salle de lecture Disponible Sponsoring sportif / Gary TRIBOU / PARIS : ECONOMICA (2016)
Titre : Sponsoring sportif Type de document : Livre Auteurs : Gary TRIBOU ; Thierry WEILL, Préfacier, etc. Mention d'édition : 5e éd. Editeur : PARIS : ECONOMICA Année de publication : 2016 Collection : Collection Connaissance de la gestion Importance : 256 p. ISBN/ISSN/EAN : 978-2-7178-6860-9 Prix : 35 EUR Langues : Français (fre) Mots-clés : Management
COMMUNICATION ; COMMUNICATION EVENEMENTIELLE ; SPORT ; INVESTISSEMENT ; ROI ; GESTION DU MARKETING ; MARKETING STRATEGIQUE ; MARKETING MIX ; PLAN MARKETING ; SPONSORINGIndex. décimale : 125.63 SPONSORING Résumé : Cet ouvrage se divise en cinq chapitres : Marketing et sponsoring. Objectifs et cibles du sponsoring sportif. La décision sponsoring : choix d'un axe, choix d'un sport. Mise en oeuvre du sponsoring et valorisation. La mesure du retour sur investissement sponsoring. Note de contenu : Bibliogr. p. 247-253 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134532 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J3531 125.63 TRI Livre Library Campus de Rouen Salle de lecture Disponible The 30 day MBA in marketing / Colin BARROW / Kogan Page (2016)PermalinkLe 2e à 1 euro / Sibylle VINCENDON / Paris : FAYARD (2015)PermalinkApprendre à vendre / Jean-Michel MOUTOT / Harlow : PEARSON (2015)PermalinkB2B marketing: 16 decisions, 86 tools / Marc DIVINE / A2Z-INNOVATION (2015)PermalinkBrain surfing / Heather LEFEVRE / I'VE GOT THE FEVER (2015)PermalinkBuyer personas / Adele REVELLA / John Wiley & Sons (2015)PermalinkLe commerce connecté / Vincent DRUGUET / EYROLLES (2015)PermalinkConsumer behaviour in action / Peter LING / OXFORD UNIVERSITY PRESS (2015)PermalinkCorporate branding / T.C. MELEWAR ; S. F. Syed. ALWI / New York : ROUTLEDGE (2015)PermalinkCreating value / Laura R. OSWALD / OXFORD UNIVERSITY PRESS (2015)PermalinkDu crosscanal à l'omnicanal / Bertrand BELVAUX / PARIS : DUNOD (2015)PermalinkPermalinkDecoding the irrational consumer / Darren BRIDGER / Kogan Page (2015)PermalinkDigital natives / Thomas STENGER / Paris : EDITIONS EMS (2015)PermalinkL'essentiel du management des entreprises / Samuel JOSIEN / Paris : GUALINO-LEXTENSO ÉDITIONS (2015)PermalinkFacebook marketing for dummies / John HAYDON / John Wiley & Sons (2015)PermalinkLes fiches outils des réseaux sociaux / François SCHEID / Paris : LES EDITIONS D'ORGANISATION (2015)PermalinkHospitality management / Roy C. WOOD / Los Angeles, [Calif.] ; : SAGE (2015)PermalinkL'inbound marketing / Gabriel SZAPIRO / Paris : JACQUES-MARIE LAFFONT EDITEUR (2015)PermalinkManagement des organisations à but non lucratif / Hans LICHTSTEINER / PRESSES POLYTECHNIQUES ET UNIVERSITAIRES ROMANDES (PPUR) (2015)Permalink
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