Should industrial food brands include LGBTQ+ individuals in their advertisements and communication? And how ? / Louise GRZESIAK / 2022

Titre : Should industrial food brands include LGBTQ+ individuals in their advertisements and communication? And how ? Type de document : Mémoire Auteurs : Louise GRZESIAK, Auteur Année de publication : 2022 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte office 365 via e bouton connexion en haut de la page. Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; COMMUNICATION ; PUBLICITE Résumé : In France around 4% of the population identifies itself to the LGBTQ+ community. In 2014 France passed a Law to legalise same-sex marriage. Last year in the USA many companies boycotted states that did not support the rights of LGBTQ+ communities. And the month of June is now dedicated to advocating for the rights of this community around the world. The aim of this dissertation is to understand to what extent, brands from the food industry can communicate to the LGBTQ+ community and how. Research collected through social media, mostly among 20 – 25-year-old people, both from or not from the LGBTQ+ community provide some interesting results. Authentic communication is the most important factor to consider when communicating inclusively. The members of the LGBTQ+ community would like to be represented in the brands’ communication as it could help ‘normalise’ LGBTQ+ acceptance. However, most non-LGBTQ+ respondents do not understand the need for LGBTQ+ inclusive communication in the food industry. Finally, attention should be made to which gender couples are used in adverts. These findings indicate, a need for brands from the food industry to communicate inclusively by the LGBTQ+ community. And mostly a need for companies to “walk the talk” when it comes to advocating for LGBTQ+ rights Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566729

The Impacts of Covid-19 on Ornamental Fish Trade in Taiwan: From the point of view of fish retailers / Tsai CHEN-YU / 2022

Titre : The Impacts of Covid-19 on Ornamental Fish Trade in Taiwan: From the point of view of fish retailers Type de document : Mémoire Auteurs : Tsai CHEN-YU, Auteur Année de publication : 2022 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; TAIWAN Résumé : The purpose of this research is to explore and identify the impacts of Covid-19 on ornamental fish trade through the eyes of the fish retailers in Taiwan. Through a literature review, the dissertation describes the landscape of the global ornamental fish market, both before and after Covid-19, as well as the role Taiwan plays in this US$ 15 billion sector. Three research objectives are then outlined based on the literature review: 1) to identify Covid’s impacts on ornamental fish supply, 2) to identify Covid’s impacts on ornamental fish demand, and 3) to discuss the reactions made by Taiwanese fish retailers when faced with the impacts. To answer the research questions, the dissertation adopts an interpretivist research philosophy and uses an inductive qualitative research method – semi-structured interviews with fish retailers. The research findings offer qualitive insights collected from seven interview respondents. Four main impacts on fish supply are identified, and three are identified for fish demand. Different reactions made by fish retailers to cope with the impacts on both supply and demand are also elaborated. Finally, the dissertation concludes itself with a few justified recommendations for readers whose ornamental fish retailing business has also been disrupted by the pandemic, which include adopting a more flexible supply strategy to control supply cost, improving fish care to enhance fish stock quality, and integrating the Internet and digital channels to reach more customers . Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562064

Are there significant differences in consumer experience between different retail chains offering the same technology? / Chloé LECLAIRE / 2019

Titre : Are there significant differences in consumer experience between different retail chains offering the same technology? Type de document : Mémoire Auteurs : Chloé LECLAIRE, Auteur Année de publication : 2019 Importance : 19 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; CONCURRENCE ; CONSOMMATEUR ; ENSEIGNE ; INNOVATION ; TECHNOLOGIE Résumé : This document reviews the main differences that may exist between two competitors in the implementation of the same new technology in a similar environment. It shows how research into the dimensions of resistance to innovation can be linked to facts and figures about the introduction of new technology. The challenge of this paper is to put into perspective the consumer's expectations and the answers provided by retailers. Based on quantitative data, the framework of this research includes academic articles and a consumer survey to understand how retailers are able to innovate and lead change with their consumers. Here, it is suggested there are differences in change management strategies between two French retailers, Carrefour and E. Leclerc. We will see how resistance from consumers can affect the evolution of an innovation and how we could prepare the innovation to come into the market at the right time to succeed. Note de contenu : PGE: Bibliogr.P.18-19 Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496408

How can Blockchain regulate a fair price to European steer meat suppliers? / Thibault LAMOTE / 2019

Titre : How can Blockchain regulate a fair price to European steer meat suppliers? Type de document : Mémoire Auteurs : Thibault LAMOTE, Auteur Année de publication : 2019 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; CORPS GRAS ALIMENTAIRE SECTEUR ; ENVIRONNEMENT ; EUROPE ; PRODUCTION ANIMALE SECTEUR ; TECHNOLOGIE DE RUPTURE Résumé : The meat market in Europe is undergoing a huge crisis. Indeed, a voice is growing all around the world warning about the bad effects of producing meat on the environment. Lobbies and groups of activists struggle to abolish what they call “The animal holocaust”. Even if those groups are quite small, their influence is getting bigger. Adding to that, Europe faces a confidence crisis. Scandals accumulated for 30 years (Spanghero, “Vache folle” …) turn bad the image of the steer meat market in Europe. Moreover consumption trends are being transformed. People want more clarity about what they eat (origin, quality, processes,…) but always at a lower price. Price pressure applied to suppliers by the wholesale distribution put them in a bad situation. They have to produce at the lowest possible cost to fulfil an always more exigent demand. All these different factors put this market in a bad position that public powers from all countries and from the centralized administration are not able to solve already. We have seen in a lot of different industries (transportation, telecom, heath,...) that technologies are transforming the way of doing things. Is that possible for the meat market in Europe? Note de contenu : PGE: Bibliogr.P.27 Programme : PGE-Rouen Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497001

Resistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs / Pauline MEREAU / 2019

Titre : Resistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs Type de document : Mémoire Auteurs : Pauline MEREAU, Auteur Année de publication : 2019 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; CONSOMMATEUR ; ENSEIGNE ; INNOVATION TECHNOLOGIQUE ; MACHINE ; SATISFACTION Résumé : In recent years, attention has finally been focused on the behaviour of late adopters, a category of consumers who are still resistant to technological innovations. In the case of Mac Donald's company providing automatic order and payment terminals called SST, this study analyses the behaviour of late adopters in order to understand the factors that make them reject their use. Choosing to study 8 variables (the influence in personal life management, the interactive experience lived, data protection, user satisfaction, consumer inventiveness, attitude towards technologies, the need for human contact and attitude towards change), the survey shows that all of them have a negative influence on the use of kiosks, with the exception of the search for an interactive experience. Companies using SST can take advantage of this analysis to offer a personalised service that takes into account what is important to late adopters, in order to win new consumers. Note de contenu : PGE: Bibliogr.P. 22-24 Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496416

Resistance to digital innovations in an entrepreneurial context: The usage of self-checkout in supermarkets / Maureen LIQUETTE / 2019

Permalink

Resistance to Digital Innovations in an Entrepreneurial Context: What are the determinants that allowed the adoption of SSTs in fast-food and cinema? / Gaël PUAUD / 2019

Permalink

Retail coaching / Benoît MAHE / Paris : MAXIMA (2015)

Permalink

Aux origines du libre-service / Franck COCHOY / Lormont : BORD DE L'EAU (2014)

Permalink

Boutiques anciennes de Paris / Sybil CANAC / Issy-les-Moulineaux : MASSIN (2010)

Permalink

Histoire de la qualité alimentaire / Alessandro STANZIANI / Paris : SEUIL (2005)

Permalink

Retailing an Introduction / Roger COX / 2004  

Permalink

LA REVOLUTION COMMERCIALE EN FRANCE Du "Bon Marché" à l'hypermarché / Jacques MARSEILLE / Paris : LE MONDE EDITIONS (1997)

Permalink

LA COMMERCIALISATION DES PRODUITS AGRICOLES ET ALIMENTAIRES / Louis LAGRANGE / Paris : TEC & DOC - LAVOISIER (1995)

Permalink

CONCURRENCE ET STRATEGIES DANS LA DISTRIBUTION. / Cédric DUCROCQ / Paris : VUIBERT (1991)

Permalink