How Artificial Intelligence Assists the Risk Management in Banking Industry / Lixia HUANG / 2022

Titre : How Artificial Intelligence Assists the Risk Management in Banking Industry Type de document : Mémoire Auteurs : Lixia HUANG, Auteur Année de publication : 2022 Importance : 60 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management INDUSTRIE ; BANQUE ; INTELLIGENCE ARTIFICIELLE ; RISQUE DE CREDIT ; RISQUE DE MARCHE Résumé : The rapid development and application of mobile internet technologies such as artificial intelligence, big data, cloud computing and blockchain have provided a greater driving force for the mutual integration of technology and finance. At the same time, traditional financial risk management and early warning tools are becoming increasingly passive and lagging in the face of the increasingly complex financial market environment and unprecedented challenges in terms of business management models, new technology application capabilities and risk prevention systems. To better meet the challenges,this paper first analyzes the research background and practical significance of the subject, and points out the research direction of this paper on the basis of browsing the relevant literature and research results at home and abroad. Then it discusses the theory and application of bank artificial intelligence and risk management, and compares and analyzes the current situation and problems of the application of artificial intelligence in banks in China and abroad. Then select the case of China Merchants Bank for demonstration, and finally give the suggestions on how to use artificial intelligence to help bank risk management and the prospects for the future. Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563769

Social Media Marketing and its impacts to the Banking and Financial Services sector / Elodie RENAUDIN DIT BAILLIET / 2022

Titre : Social Media Marketing and its impacts to the Banking and Financial Services sector Type de document : Mémoire Auteurs : Elodie RENAUDIN DIT BAILLIET, Auteur Année de publication : 2022 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management BANQUE ; MEDIA SOCIAL ; CLIENT Résumé : The voice of the consumer has been so emphasized by the emergence of social media that ignoring it can mean the end of a business, in any sector and industry. Nowadays the online word of mouth can drive the reputation and credibility of a brand. Therefore setting a policy for social media marketing has become the need of the hour. Social media platforms such as Facebook or Instagram enable businesses to connect with their customers more closely than any other traditional media could have made it possible. For historically conservative and traditional industry like the banking and financial services, this new way of doing marketing can be a crucial tool to create deeper connections with customers, who nowadays want personalized attention, and address questions and concerns more efficiently and informally.Even though it can sometimes be perceived as less relevant for financial services compared to other sectors to be on social media, there can be a considerable return on investment. Social media cannot be treated a strictly static advertising anymore. There is a shift to social channels being treated as interactive communication channels. Social media provides value through enabling access to detailed data that can be integrated to the CRM systems, and automatically up-sell, cross-sell and nurture, based on the data and consumer comprehension gathered. It is crucial to have a great integrated marketing strategy and refined targeting.The general purpose of this paper is to assess the power of social media marketing and evaluate the relevance and credibility of financial services being on social media. The following idea is to understand and have a defined vision of what consumers expect and how they perceive the value of this presence.Therefore, what are the impacts of social media marketing on customer engagement and perceived value in the banking and financial services industry ? Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572769

The Metaverse: Opportunities and Challenges for the Banking sector. / Adam BENICHOU / 2022

Titre : The Metaverse: Opportunities and Challenges for the Banking sector. Type de document : Mémoire Auteurs : Adam BENICHOU, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management INTERNET ; SITE INTERNET ; TECHNOLOGIE ; TECHNOLOGIE FINANCIERE ; BANQUE Résumé : The last year have been marked by the apparition of a new buzz world: the Metaverse. Thanks to Facebook changing its name for Meta, lots of articles about it have been written and lots of companies from different industries have claimed to go for it. The aim of this paper is to demystify this term and define to what extent the metaverse is relevant to the banking sector. Programme : MSc Digital Expertise for Marketing Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572731

Évolution des méthodes d'analyse financière des entreprises par les banques en France dépuis 1900 / Estrella BRUNEL / 2021

Titre : Évolution des méthodes d'analyse financière des entreprises par les banques en France dépuis 1900 Type de document : Mémoire Auteurs : Estrella BRUNEL, Auteur Année de publication : 2021 Importance : 86 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management ANALYSE FINANCIERE ; FINANCE D'ENTREPRISE ; EVOLUTION ; PERFORMANCE ; BANQUE Résumé : Le présent mémoire a pour finalité de découvrir de quelle manière l’analyse financière des entreprises par les établissements de crédit a évolué. Elle est une matière vivante et se situe à l’intersection de plusieurs disciplines. Elle s’est établie autour de ratios, de normes et de règles issues de la pratique. Dans notre écrit, nous allons traverser le temps pour comprendre les étapes de son évolution, mais aussi les acteurs et causes de ses changements.Dans cette optique, nous dévoilons, dans un premier temps, comment l’analyse financière d’une entreprise par une banque est réalisée aujourd’hui. Puis, nous effectuons une investigation historique en France, depuis les années 1900, des modifications et améliorations que cette discipline a connues. Enfin, nous mettons en avant les acteurs et causes de celles-ci.Par la suite, nous menons une investigation qualitative. Celle-ci est menée au travers d’interviews, dites « de terrain » et effectuées auprès de professionnels expérimentés des métiers de l’analyse crédit au sein de Banques d’Entreprise. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536251

What is the role of banks in the Corporate Social Responsibility (CSR) companies’ transition? / Marie-Matjilde HENRY / 2021

Titre : What is the role of banks in the Corporate Social Responsibility (CSR) companies’ transition? Type de document : Mémoire Auteurs : Marie-Matjilde HENRY, Auteur Année de publication : 2021 Importance : 43 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management BANQUE ; ECOLOGIE ; ECONOMIE INTERNATIONALE Résumé : The ratification of The Paris Agreement in 2015 by 196 Parties constrained international and national public authorities to set up legal obligations for companies in terms of CSR (Corporate Social Responsibility) (United Nations, n.d.-a). As the main economic actors of companies, banks have realized the importance of being part in this transition. This collective awareness in terms of CSR fosters to study and analyze this problematic: what is the role of banks in the CSR companies’ transition? Through a qualitative methodology based on a case study of BNP Paribas, three research questions were defined. The results obtained show that a continuous reorganization of banks is essential for the development of new projects in accordance with the needs and expectations of its clients in terms of CSR. Aware of the business interest for banks to take part in the CSR companies’ transition, several scandals have been identified by NGOs qualifying the projects as greenwashing. In conclusion, the role of banks in the CSR companies’ transition is double in terms ofpersonalized advice delivered to their clients and the deployment of CSR financial products adapted to their client needs - the role can be qualified as plural. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562220

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Effective withdrawal of the United Kingdom from the European Union or the BREXIT / Laurelei PAYEN / 2020

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Internationalization of SMEs: What is the competitive advantage and the weak points (i.e. the margins of progression) of HSBC in its offer to support French SMEs in their internationalization process? / Lenny BRAHMI / 2020

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Self-Directed Iras : Investment, Marketing, and Trust Administration Strategies / Jerome R CORSI / TAYLOR & FRANCIS GROUP (2020)  

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Size as a major Determinant of Bank Capital Structure / Ghita HAYAT / 2020

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The impact of the 2018 EU-wide stress test results on shareholders’ wealth creation and behavior / Manoly ARCHONDIS / 2020

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L’Acceptabilité de l'Intelligence Artificielle au sein des Banques / Marie CARLOTTI / 2019

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