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What factors influence consumers’ purchase intention toward natural cosmetic products?: Application to the company Lili Margo https://lilimargo.com / Léa PARA / 2021
Titre : What factors influence consumers’ purchase intention toward natural cosmetic products?: Application to the company Lili Margo https://lilimargo.com Type de document : Mémoire Auteurs : Léa PARA, Auteur Année de publication : 2021 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; EXPLOITATION DU MILIEU NATUREL SECTEUR ; CLIENTRésumé : Today, the demand for natural cosmetic products has been growing due to different factors such as the increasing consumers’ need for a healthier and more sustainable lifestyle and the growing concern about the negative effects of chemicals ingredients. Owing to the changing consumer desires and purchase intention, many companies adapt their offer and strategy in order to meet consumers’ demands. However, the natural cosmetics market has challenges.
There are an increasing number of natural cosmetics brands and the customer’s purchase intention is complex. In order to be competitive on the market and attract consumers it seems necessary to understand customers purchase intention and all the elements that define a product as natural according to consumers.
The objectives of this seminar paper are to understand what are the factors influencing consumers purchase intention toward natural cosmetics products in order to give recommendation to the natural skincare company, Lili Margo.
To conduct this research, I realized a qualitative research with the interview of 13 potential Lili Margo consumers.
Following this research, I established some recommendations relevant to the Lili Margo success. First, it would be an advantage to have on every product at least one certification in order to reassure consumers and show the products are safe and tested. Secondly, it is interesting to highlight more the physical aspect of Lili Margo’s products. Contrary to other natural cosmetics, Lili Margo skincare join naturalness and attractive physical attributes. This recommendation leads to the third one which is the necessity to demonstrate to customers the price they pay is justified. All products are made with the three values of the brand. All products have natural ingredients, expertise because all products are done by French laboratories and are glamorous thanks to the sensorial texture, the pleasant scent and the beautiful packaging. To finish, today the digital growth is undeniable, and it is essential that Lili Margo implement a clear and strong digital strategy including internet with their website and social media.Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538370
Titre : Advances in water resources management Type de document : e-book Auteurs : Lawrence K. WANG, Éditeur scientifique ; Chih Ted YANG, Éditeur scientifique ; Mu-Hao S. WANG, Éditeur scientifique Editeur : New York, NY : SPRINGER Année de publication : 2016 Importance : xii, 569 p. ISBN/ISSN/EAN : 978-3-319-22924-9 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
ALIMENTATION EN EAU ; EAU ; TRAITEMENT ET DISTRIBUTION D'EAU SECTEURMots-clés candidats : Water-supply Management. Index. décimale : E-book Résumé : This volume provides in-depth coverage of such topics as multi-reservoir system operation theory and practice, management of aquifer systems connected to streams using semi-analytical models, one-dimensional model of water quality and aquatic ecosystem-ecotoxicology in river systems, environmental and health impacts of hydraulic fracturing and shale gas, bioaugmentation for water resources protection, wastewater renovation by flotation for water pollution control, determination of receiving water's reaeration coefficient in the presence of salinity for water quality management, sensitivity analysis for stream water quality management, river ice process, and computer-aided mathematical modeling of water properties. This critical volume will serve as a valuable reference work for advanced undergraduate and graduate students, designers of water resources systems, and scientists and researchers. The goals of the Handbook of Environmental Engineering series are: (1) to cover entire environmental fields, including air and noise pollution control, solid waste processing and resource recovery, physicochemical treatment processes, biological treatment processes, biotechnology, biosolids management, flotation technology, membrane technology, desalination technology, water resources, natural control processes, radioactive waste disposal, hazardous waste management, and thermal pollution control; and (2) to employ a multimedia approach to environmental conservation and protection since air, water, soil and energy are all interrelated. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158424
Titre : Governing the commons : the evolution of institutions for collective action Type de document : e-book Auteurs : Elinor OSTROM Mention d'édition : 29th publication Editeur : Cambridge University Press Année de publication : 2015 Importance : XVI-280 p. ISBN/ISSN/EAN : 978-1-316-45632-3 Langues : Anglais (eng) Mots-clés : Management
ETUDE DE CAS ; EXPLOITATION DU MILIEU NATUREL SECTEUR ; PATRIMOINE NATURELRésumé : Reflections on the commons
An institutional approach to the study of self-organization and self-governance in CPR situations
Analyzing long-enduring, self-organized, and self-governed CPRs
Analyzing institutional change
Analyzing institutional failures and fragilities
A framework for analysis of self-organizing and self-governing CPRsNombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531028
Titre : Richesse et démesure : le grand business des plantes Type de document : Livre Auteurs : Florence THINARD Editeur : PLUME DE CAROTTE Année de publication : 2015 Importance : 239 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-36672-087-7 Prix : 29.00 EUR Langues : Français (fre) Mots-clés : Management
POLITIQUE DE L'ENVIRONNEMENT ; EXPLOITATION DU MILIEU NATUREL SECTEUR ; PATRIMOINE NATUREL ; FRUIT ET LEGUME SECTEUR ; FLORE ; AGRICULTURE ; AGROALIMENTAIRE SECTEUR ; INDUSTRIE DE LA BOISSON SECTEUR ; THE ET CAFE SECTEUR ; TABAC SECTEUR ; VIN SECTEUR ; EXPLOITATION AGRICOLEIndex. décimale : 421.55 EXPLOITATION DU MILIEU NATUREL SECTEUR Résumé : Des bulbes de tulipes, qui entrainent le premier krach boursier de l'histoire, aux algues qui devraient bientôt fournir le carburant pour nos automobiles, en passant par le précieux tabac ou l'indispensable café, les plantes de notre quotidien n'ont pas fini de faire tourner notre économie, créant bien des richesses... et posant bien des questions. Note de contenu : Bibliogr. p. 236 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=114156 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J3243 421.55 THI Livre Library Campus de Rouen Salle de lecture Disponible Efficiency and service quality of urban water service providers / Mary Maurice NALWOGA / MAASTRICHT SCHOOL OF MANAGEMENT (2013)
Titre : Efficiency and service quality of urban water service providers : The influence of NPM in Uganda and Tanzania Type de document : Livre Auteurs : Mary Maurice NALWOGA, Auteur Editeur : MAASTRICHT SCHOOL OF MANAGEMENT Année de publication : 2013 Importance : XIV- 157 p. ISBN/ISSN/EAN : 978-90-70995-49-2 Note générale : Bibliogr. p. 121-142 Langues : Anglais (eng) Mots-clés : Management
EAU ; TRAITEMENT ET DISTRIBUTION D'EAU SECTEUR ; SERVICE PUBLIC ; GESTION DE LA QUALITERésumé : Efficient water service delivery to customers is the focus of urban water utilities globally with a view to improving people productivity and health. This focus has inspired many water service providers to embrace reforms like New Public Management (NPM). The theoretical and empirical debate on the effect of NPM on the performance of Public entities is still ongoing yet limited research has been conducted in the water sector in developing countries. This thesis addresses the issue of whether adoption of NPM reforms improves technical efficiency and the quality of urban water service delivery. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155030 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 044433 333.91/NAL Livre Library Campus de Reims Salle de lecture Disponible Permalink

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