| Titre : |
Origin indication of packaging: what is the most powerful indicator? : The case of Camembert Cheese |
| Type de document : |
Mémoire |
| Auteurs : |
Clara PUNCH, Auteur |
| Année de publication : |
2021 |
| Importance : |
23 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ALIMENTATION ; ETIQUETAGE ; ETUDE DE CAS ; FORMAGE ; INDICATEUR
|
| Résumé : |
This study aims to investigate the difference between an explicit and an implicit mention of the origin of a territorial product - camembert cheese - on its perceived quality.
Based on an actual context, this paper is quantitative research based on an online survey that was answered by 320 respondents. In general, individuals tend to prefer a product with a simple visual cue mentioning its origin. This finding is particularly true when the respondent is from the same origin,as some nationalistic feelings tend to emerge.
However, consumers aware of the product particularities may prefer a product highlighting its origin with a written mention. Although several studies already have investigated the effects of implicit and explicit mention of the origin on perceived quality and purchase intention, this research is among the first to choose a PDO product, whose relationship is almost indistinguisha ble from its origin: camembert cheese. This paper is an interest for food and beverage brands that are working on product packaging, wondering how to highlight the origin. |
| Programme : |
MSc Wine & Gastronomy |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538589 |
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