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Are artistic project managres better managers than non-artistic ones ? / Justina CHAKIEH / 2023
Titre : Are artistic project managres better managers than non-artistic ones ? Type de document : Mémoire Auteurs : Justina CHAKIEH, Auteur Année de publication : 2023 Importance : 52 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ART ; MANAGER ; QUALITE DE VIE AU TRAVAILRésumé : Art has always been an essential part of human life, and it has been used in various ways to express oneself, communicate, and release stress. In recent years, the use of art in the corporate world and its relation to
project management has gained an increased attention. This thesis aims to explore the role of art in the corporate world and more specifically in project management.Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581943 The ecological impact of NFTs in the art market: analysis of environmental issues and solutions for a more sustainable use. / Clémentine MAY / 2023
Titre : The ecological impact of NFTs in the art market: analysis of environmental issues and solutions for a more sustainable use. Type de document : Mémoire Auteurs : Clémentine MAY, Auteur Année de publication : 2023 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHAINE DE BLOC ; POLLUTION ; ARTProgramme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581871 The influence of male sexual orientation in the current conception and practice of dance in France / Mathieu GOMEZ / 2023
Titre : The influence of male sexual orientation in the current conception and practice of dance in France Type de document : Mémoire Auteurs : Mathieu GOMEZ, Auteur Année de publication : 2023 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE CULTURELLE SECTEUR ; ART ; CHANGEMENT SOCIALRésumé : In a symposium held at Avignon in 2003, Dominique Dupuy, choreographer and founder of the first ever professional modern dance company in France1, declared: “Dance is always included in the ellipsis at the end of a sentence” (Germain-Thomas, 2012, p.3), referring to the general lack of recognition towards the dance industry. However, in the recent years, dance has seen its general popularity significantly increase among other forms of performing arts in France, so much that it has growingly been recognized of cultural importance by the State, as proven by the raise of 77.95% in the subsidies granted for choreographic creation between 2000 and 20202. More and more, dance attracts people through all its consumption channels: videos, movies, television programs, lessons, workshops, street performances, competitions and staged shows. It is to be highlighted that the attendance to paid and free shows solely showcasing dance performance remains rather stable, as studied by the National Office for Artistic Diffusion (ONDA) and the General Direction for Artistic Creation (DGCA), but on the other hand, the number of professional companies have risen from 600 in 2000 to 1,400 in 2020 and
the number of practitioners reaches 3 million today3. If the results of the research about attendance can be nuanced by their provenance from 87 dance structures, which makes them not representative of the dancing scene as a whole, there is a clear tendency indicating that the growth in popularity comes more from the creative side than from the audience. In other words, watching dance is legitimate but becoming a professional dancer is now a valued status graced by deference.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581678 The role of artification in experiental marketing for luxury brands / Clara MIRRE / 2023
Titre : The role of artification in experiental marketing for luxury brands : How can artification be used in experiential marketing strategies to enhance the luxury brand experience and build consumer loyalty? Type de document : Mémoire Auteurs : Clara MIRRE, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MARKETING EXPERIENTIEL ; ARTRésumé : The democratization of luxury through masstige and brand extension has caused a shift in the luxury industry's conventional strategy. Nowadays, luxury brands are confronted with problems such as digitalization, new consumer trends, and the challenge to atract a younger target composed of Gen Z. Luxury businesses are increasingly embracing artification, the process of changing non-art products or practices into art, and rely on experiential marketing to stay relevant and provide consumers with an exceptional experience. This study aims to look into how artification can be used to improve the luxury brand experience and increase consumer loyalty. While previous research has focused on the transformation of the client experience through artification, this study aims to investigate how customers perceive artification and its impact on brand loyalty. Luxury brands atempt to provide customers with a one-of-a-kind experience to maintain their exclusivity, and emotionally connect with them through collaborating with artists or organizing exhibitions. We will also investigate the potential limits of artification strategies adopted by luxury companies and their impact on consumer perceptions. The findings of this study can help managers and firms to improve their customer experience and develop brand loyalty by providing insights into the effectiveness of artification in experiential marketing. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581936 Entreprise Art, culture & management - Arts en entreprise et spécificités de l'économie culturelle / Jean-Michel HUET / PEARSON ED. (2022)
Titre : Entreprise Art, culture & management - Arts en entreprise et spécificités de l'économie culturelle Type de document : Livre Auteurs : Jean-Michel HUET, Auteur ; Christelle VANDRILLE, Auteur Editeur : PEARSON ED. Année de publication : 2022 Importance : 304 p. ISBN/ISSN/EAN : 978-2-326-00302-6 Langues : Français (fre) Mots-clés : Management
MANAGEMENT ; CULTURE ; ART ; SOCIOLOGIE CULTURELLE ; SOCIOLOGIE ECONOMIQUERésumé : Ce quinzième ouvrage de Neoma Alumni est dédié au monde de la culture et à son influence. Il est divisé en deux parties : La première partie définit les particularités du secteur de la culture à différents niveaux : structure des marchés culturels (modèle oligopole), impact du numérique sur les lieux d'art et de culture, soft power, structuration juridique et fiscale des activités culturelles, financement du cinéma (exception française) et l'impact des plateformes, étude de cas avec le Jazz face à la mondialisation musicale, etc.
La seconde partie porte plus spécifiquement sur l'impact du secteur culturel sur le monde de l'entreprise : science-fiction et management, théâtre de l'improvisation et innovation, danse et activités artistiques liées au corps comme source l'inspiration, art et organisation de l'espace dans l'entreprise, etc. Ces différents chapitres apportent des éclairages tant conceptuels que pratiques, de nombreux témoignages et une réflexion générale sur les liens qu'entretiennent le monde de la culture et le monde économique.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=567935 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 058157 306.4 HUE Livre Library Campus de Reims Salle de lecture Disponible How music has become a 360° experience. A french example: jo&co / Gaïa CHABANIER / 2022PermalinkIn which ways artists can leverage Digital Marketing activities to sell & advertise their artworks in the NFT new paradigm? / Anthony GALASSO / 2022PermalinkPermalinkThe relative place of museums and big private foundations (Pinault, Vuitton, Cartier…) on contemporary art in Paris: / Clotilde COUTURIER / 2022PermalinkArt and luxury. What are the limits of the artification strategies of luxury companies? / WEISGERBER CLOÉ / 2021PermalinkHow artists use social media to melt the ice wall between the public and visual art? / Hairi HAIRI / 2021PermalinkHow to improve public’s cultural participation of performing arts in China? -- Why art education and national art popularization matters in improving arts participation? / Meichen GUO / 2021PermalinkThe digitalization of the contemporary art market: the impact on marketing strategy of international art galleries / Victoria NOIZET / 2021PermalinkThe introduction of voguing and waacking into Parisian cultural venues : From recognition opportunities to cultural appropriation of two underground dances / Constance BIDAUT / 2021PermalinkLa valeur de la poésie dans le marché de l’art / Damien RAULT / 2021Permalink
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