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Are artistic project managres better managers than non-artistic ones ? / Justina CHAKIEH / 2023
Titre : Are artistic project managres better managers than non-artistic ones ? Type de document : Mémoire Auteurs : Justina CHAKIEH, Auteur Année de publication : 2023 Importance : 52 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ART ; MANAGER ; QUALITE DE VIE AU TRAVAILRésumé : Art has always been an essential part of human life, and it has been used in various ways to express oneself, communicate, and release stress. In recent years, the use of art in the corporate world and its relation to
project management has gained an increased attention. This thesis aims to explore the role of art in the corporate world and more specifically in project management.Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581943 Drag shows : marketized cultural products or artistic lgbtqia+ performabces belonging to subcultures ? / Mathilde PIERRE / 2023
Titre : Drag shows : marketized cultural products or artistic lgbtqia+ performabces belonging to subcultures ? Type de document : Mémoire Auteurs : Mathilde PIERRE, Auteur Année de publication : 2023 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE CULTURELLE SECTEUR ; SPECTACLE ; STANDARDISATIONRésumé : The origins of drag shows are unclear, but they've been around since ancient times: even in ancient times, theater was sacred, and for social and religious reasons, men played female roles - the ancestor of drag shows. Today's drag tradition dates back to the 19th century, with "female impersonators" performed in music halls and then exported to queer bars. The 20th century, thanks to the counterculture movements of the 1960s, enabled the drag movement to assert itself and become
more politicized: drag shows became rooted in queer activism. Then, RuPaul Drag Races marked a new turning point in the 2000s, spreading the movement worldwide and popularizing it. But if drag shows have become a mainstream and popular phenomenon, what remains of their activist DNA? What is a drag show today? This dissertation explores the effects of the popularization of the RuPaul phenomenon on all forms of drag shows today: the impact on the audience, the practices and characteristics of a drag show, and the militant and political discourse. From Madame Arthur's cabarets to the ballrooms of the Gaîté Lyrique, RuPaul Drag Race's drag shows impose an aesthetic that limits the essence of drag shows. However, there is still a drag culture, both artistic and militant, that manages to break free from the standardization of drag shows imposed by the popular drag races.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581682 The ecological impact of NFTs in the art market: analysis of environmental issues and solutions for a more sustainable use. / Clémentine MAY / 2023
Titre : The ecological impact of NFTs in the art market: analysis of environmental issues and solutions for a more sustainable use. Type de document : Mémoire Auteurs : Clémentine MAY, Auteur Année de publication : 2023 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHAINE DE BLOC ; POLLUTION ; ARTProgramme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581871 The influence of male sexual orientation in the current conception and practice of dance in France / Mathieu GOMEZ / 2023
Titre : The influence of male sexual orientation in the current conception and practice of dance in France Type de document : Mémoire Auteurs : Mathieu GOMEZ, Auteur Année de publication : 2023 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE CULTURELLE SECTEUR ; ART ; CHANGEMENT SOCIALRésumé : In a symposium held at Avignon in 2003, Dominique Dupuy, choreographer and founder of the first ever professional modern dance company in France1, declared: “Dance is always included in the ellipsis at the end of a sentence” (Germain-Thomas, 2012, p.3), referring to the general lack of recognition towards the dance industry. However, in the recent years, dance has seen its general popularity significantly increase among other forms of performing arts in France, so much that it has growingly been recognized of cultural importance by the State, as proven by the raise of 77.95% in the subsidies granted for choreographic creation between 2000 and 20202. More and more, dance attracts people through all its consumption channels: videos, movies, television programs, lessons, workshops, street performances, competitions and staged shows. It is to be highlighted that the attendance to paid and free shows solely showcasing dance performance remains rather stable, as studied by the National Office for Artistic Diffusion (ONDA) and the General Direction for Artistic Creation (DGCA), but on the other hand, the number of professional companies have risen from 600 in 2000 to 1,400 in 2020 and
the number of practitioners reaches 3 million today3. If the results of the research about attendance can be nuanced by their provenance from 87 dance structures, which makes them not representative of the dancing scene as a whole, there is a clear tendency indicating that the growth in popularity comes more from the creative side than from the audience. In other words, watching dance is legitimate but becoming a professional dancer is now a valued status graced by deference.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581678 The role of artification in experiental marketing for luxury brands / Clara MIRRE / 2023
Titre : The role of artification in experiental marketing for luxury brands : How can artification be used in experiential marketing strategies to enhance the luxury brand experience and build consumer loyalty? Type de document : Mémoire Auteurs : Clara MIRRE, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MARKETING EXPERIENTIEL ; ARTRésumé : The democratization of luxury through masstige and brand extension has caused a shift in the luxury industry's conventional strategy. Nowadays, luxury brands are confronted with problems such as digitalization, new consumer trends, and the challenge to atract a younger target composed of Gen Z. Luxury businesses are increasingly embracing artification, the process of changing non-art products or practices into art, and rely on experiential marketing to stay relevant and provide consumers with an exceptional experience. This study aims to look into how artification can be used to improve the luxury brand experience and increase consumer loyalty. While previous research has focused on the transformation of the client experience through artification, this study aims to investigate how customers perceive artification and its impact on brand loyalty. Luxury brands atempt to provide customers with a one-of-a-kind experience to maintain their exclusivity, and emotionally connect with them through collaborating with artists or organizing exhibitions. We will also investigate the potential limits of artification strategies adopted by luxury companies and their impact on consumer perceptions. The findings of this study can help managers and firms to improve their customer experience and develop brand loyalty by providing insights into the effectiveness of artification in experiential marketing. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581936 Digitalization of the performing arts: the example of the theater. / Anne-Constance COJAN / 2022PermalinkEntreprise Art, culture & management - Arts en entreprise et spécificités de l'économie culturelle / Jean-Michel HUET / PEARSON ED. (2022)PermalinkHow music has become a 360° experience. A french example: jo&co / Gaïa CHABANIER / 2022PermalinkIn which ways artists can leverage Digital Marketing activities to sell & advertise their artworks in the NFT new paradigm? / Anthony GALASSO / 2022PermalinkPermalinkThe relative place of museums and big private foundations (Pinault, Vuitton, Cartier…) on contemporary art in Paris: / Clotilde COUTURIER / 2022PermalinkArt and luxury. What are the limits of the artification strategies of luxury companies? / WEISGERBER CLOÉ / 2021PermalinkHow artists use social media to melt the ice wall between the public and visual art? / Hairi HAIRI / 2021PermalinkHow to improve public’s cultural participation of performing arts in China? -- Why art education and national art popularization matters in improving arts participation? / Meichen GUO / 2021PermalinkThe digitalization of the contemporary art market: the impact on marketing strategy of international art galleries / Victoria NOIZET / 2021Permalink
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