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Management > FINANCE D'ENTREPRISE > INVESTISSEMENT > CRITERE D'INVESTISSEMENT
CRITERE D'INVESTISSEMENTSynonyme(s)Capital budgeting Méthode MAPI |
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La Performance / Maxime POINTEAU / 2018
Titre : La Performance Type de document : Mémoire Auteurs : Maxime POINTEAU Année de publication : 2018 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
PERFORMANCE ; ROI ; CAMPAGNE PUBLICITAIRE ; INDICATEURRésumé : Ce seminar paper tente de répondre aux questions suivantes : selon quels critères peut-on dire qu’une campagne publicitaire est performante ? Toutes les campagnes de publicité peuvent-elles répondre aux mêmes critères de performance ? Comment choisir les indicateurs de performance adaptés pour une campagne de publicité ? Programme : PGE-Rouen Spécialisation : Pilotage de la performance et Conseil Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485222 Real Estate Finance & Investments / William B. BRUEGGEMAN / MCGRAW-HILL EDUCATION (2018)
Titre : Real Estate Finance & Investments Type de document : Livre Auteurs : William B. BRUEGGEMAN, Auteur ; Jeffrey D. FISHER, Auteur Mention d'édition : 16è ed. Editeur : MCGRAW-HILL EDUCATION Année de publication : 2018 Importance : 816 p. ISBN/ISSN/EAN : 978-1-260-09194-6 Prix : 59 EUR Langues : Anglais (eng) Mots-clés : Management
FINANCEMENT ; IMMOBILIER ; INVESTISSEMENTRésumé : The Sixteenth Edition of Real Estate Finance and Investments prepares students to understand the risks and rewards associated with investing in and financing both residential and commercial real estate. Concepts and techniques included in the chapters and problem sets are used in many careers related to real estate. The material in this edition is also relevant to individuals who want to better understand real estate for their own personal investment and financing decisions. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=316171 Exemplaires(5)
Code-barres Cote Support Localisation Section Disponibilité 051917 332.632 4 BRU Livre Library Campus de Reims Accueil library Disponible 051918 332.632 4 BRU Livre Library Campus de Reims Accueil library Disponible 051919 332.632 4 BRU Livre Library Campus de Reims Accueil library Disponible 051920 332.632 4 BRU Livre Library Campus de Reims Accueil library Disponible 051916 332.632 4 BRU Livre Library Campus de Reims Salle de lecture Exclu du prêt Sponsored art foundations: impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the sponsoring brand / Ekaterina NECHAEVA / 2018
Titre : Sponsored art foundations: impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the sponsoring brand : Example of Louis Vuitton Foundation Type de document : Mémoire Auteurs : Ekaterina NECHAEVA, Auteur Année de publication : 2018 Importance : 64 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUE ; CONSOMMATEUR ; ART ; INVESTISSEMENTRésumé : This paper is dedicated to sponsorship-linked marketing. It studies the effects on the set of the attitudinal and behavioral constructs of the consumers impacted by sponsored art venue attendance. The interest towards this topic is explained by the continually growing investment in this type of marketing communications while other types of marketing communications experience the shortage of budgeting because of increasing investments in digital marketing. This paper aims to provide an exhaustive study on the sponsorship processing in order to explore what is the impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the brand given that this relationship is influenced by several moderating variable. The hypothesis of the paper is the following: the attendance of the sponsored foundation will have a significant strengthening positive impact on the attitudinal and behavioural constructs towards the brand. In order to check this hypothesis, the research was designed in order to obtain the answer to this question the research was designed as a questionnaire. Further, 79 respondents have participated in it. They were divided into two groups: the ones who visited the foundations and the ones who did not. Their brand attitudes were constricted to each other and referred to the moderating variables in order to observe what variables play the most important roles in this mediation. As for the hypothesis of the research, it was accepted as the attendance of the foundation has impacted the attitudes and behavioural intentions towards the studied brand. Particularly, the attendance of the sponsored foundation make the consumer perceive the brand as more artistic which is crucial for the brands which aim to transfer such a message for their consumers. It is usually an important parameter for luxury brands. The perception of the brand as artistic was the high level of perceived fit and perceived brand familiarity, or in other words, prior experience or re-activation. The behavioural outcomes were presented as the desire to make a purchase provided that the visit was numerous. The work discussed the way these findings can be implements by the companies engaged in art venue sponsorship. Note de contenu : MSC IN MARKETING FRENCH EXCELLENCE: Bibliogr. 22 p. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503022 Why the British company Marks and Spencer did not succeed in expanding on the international market? / Domitille JEANNY / 2018
Titre : Why the British company Marks and Spencer did not succeed in expanding on the international market? Type de document : Mémoire Auteurs : Domitille JEANNY Année de publication : 2018 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Entreprise
MARKS AND SPENCER (M AND S)
Management
ROTATION DU PERSONNEL ; ROIRésumé : In this seminar paper, we are going to study the international expansion of Marks and Spencer. Indeed, geographic expansion is often an efficient way for a company to increase its turnover. However, this strategy was an entire fail for Marks and Spencer, which absolutely did not have a return on its investment. We will wonder why the British company Marks and Spencer did not succeed in expanding on the international market. To answer this question, we are going to study the organization of the company, its expansion strategy, what were the errors, the reaction of the company and the lessons to be learned. To finish, we will see that nowadays the Company is still present on the international market. This still represents a big challenge for Marks and Spencer, but the company had learned from its previous errors and is know able to better adapt its offers on the targeting markets. Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485045
Titre : Business Finance : theory and practice Type de document : e-book Auteurs : E. J. MCLANEY, Auteur Mention d'édition : 7th ed. Editeur : PEARSON EDITIONS Année de publication : 2017 Importance : 544 p. ISBN/ISSN/EAN : 978-1-292-13441-3 Prix : 45.50 EUR Langues : Anglais (eng) Mots-clés : Management
FINANCE D'ENTREPRISE ; INVESTISSEMENT ; PRISE DE DECISIONRésumé : This book is an essential introduction to the world of financing and investment decision making. With a strong real world focus, this text aims to help you bridge the gap between the theories surrounding financial decision making and what happens in the real business world in an accessible, user-friendly way. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=308694 Comment les Etats-Unis ont pu générer la plupart des licornes dans l'industrie technologique ? / Benjamin KELLER / 2017PermalinkPermalinkEssentials of Applied Portfolio Management / Massimo GUIDOLIN / Milan : BOCCONI UNIVERSITY PRESS (2017)PermalinkFinance d'entreprise / Pierre VERNIMMEN / DALLOZ (EDITIONS) (2017)PermalinkGestion de patrimoine / Catherine KARYOTIS / PARIS : DUNOD (2017)PermalinkGuide pratique du capital investissement et des aides publiques / Pierre BATTINI / Paris : HARMATTAN (2017)PermalinkIntroduction à l'économie internationale / Pierre BERTHAUD / Louvain-la-Neuve : DE BOECK SUPÉRIEUR (2017)PermalinkLes investissements socialement responsables peuvent-ils constituer un moyen de valorisation du portefeuille d’un investisseur particulier ? / Charlotte MAST / 2017PermalinkMarchés de taux d'intérêt / Carole GRESSE / ECONOMICA (2017)PermalinkMotivations of crowdfunding users to fund project on crowdfunding platforms / Grégoire BONNET / 2017Permalink
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