How has the body positivism movement impacted the representation of female role models on social network? / Marine BENICHOU / 2022

Titre : How has the body positivism movement impacted the representation of female role models on social network? Type de document : Mémoire Auteurs : Marine BENICHOU, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management INTERNET ; FEMME ; IMAGE ; CORPS HUMAIN Résumé : In 2021, Internet users around the world spent an average of 2 hours and 24 minutes a day on social networks: they had time to be exposed and even overexposed. This daily exposure can lead to physical comparisons and sometimes to the development of a body dissatisfaction or even a malaise. As a result, some have resorted to temporary physical transformations, such as through photo filters, permanent through cosmetic surgery, or conversely decide to join the body positive movement, based on "the desire for natural representation of bodies, regardless of morphology" but also self-acceptance. Although it is almost 200 years old, its importance has greatly increased since the appearance of social networks.The word of women has indeed been able to free itself since they could count on the support of some and others. Those who joined the movement wished to highlight the diversity of bodies; many brands also took part in it, hence the appearance for several years of women with different sizes, ethnicities, ages or physical characteristics. Thanks to this essay, I hope to be able to answer the following question: "How has the body positive movement influenced the representation of female models on social networks?” Programme : MSc Digital Expertise for Marketing Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572732

Depicting normal-weight or plus-sized models in fashion advertising: the impacts on French female consumers / Julien TAPPREST / 2020

Titre : Depicting normal-weight or plus-sized models in fashion advertising: the impacts on French female consumers Type de document : Mémoire Auteurs : Julien TAPPREST, Auteur Année de publication : 2020 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management FEMME ; PUBLICITE ; CORPS HUMAIN Résumé : This research marketing paper aims to deal with the issues about the depiction of normal weight and plus-sized women in fashion advertisings and about the impacts on French female consumers. Are body inclusive advertisings as effective as thin body advertisings? Does size matter? Does the impacts of such body inclusive advertisings are more optimistic than thin body advertisings from a societal and business perspective? To tackle these research questions, I have conducted a qualitative method through individual interviews and photo elicitation. About 10 interviewees accepted to be part of the study. Results proved that French women do want to see more body diversity in fashion advertisings. The impacts of such are revealing: body inclusive advertisings enhance French women’s wellbeing and intention to purchase. However, there is no way to ban thin models from advertisings, the real concern with this study is to show a wider range of body types in fashion advertisings in order to allow each woman to identify herself with the models. Keywords: fashion advertising; body; women; weight; body inclusive advertising; inclusive marketing. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531692

The Impact of Body Inclusivity in Lingerie Brands’ Social Media Advertising on Brand Image / Eulalie LOYER / 2020

Titre : The Impact of Body Inclusivity in Lingerie Brands’ Social Media Advertising on Brand Image Type de document : Mémoire Auteurs : Eulalie LOYER, Auteur Année de publication : 2020 Importance : 65 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CORPS HUMAIN ; PUBLICITE ; MODE ; IMAGE DE MARQUE Résumé : This paper contributes to the existing research on body inclusivity in brand advertising. We explored an industry that has not been researched yet, lingerie, and focused on social media advertising. Our research question was “how does body inclusivity in lingerie brands’ social media advertising impact brand image?” More specifically, our study focused on brand identification, brand personality and purchase intention, as well as some personal characteristics of the respondents (age, BMI and self-esteem). A quantitative study was conducted with an experiment, using Instagram posts of the French lingerie brand Etam. Our main findings suggested that brand identification, brand personality and purchase intention are positively impacted by the use of average body size models in advertising, contrary to previous research on fashion brands. However, our results on the different characteristics of respondents, and their impact on attitude toward body inclusivity, were not significant enough to expose clear conclusions on the corresponding hypotheses. Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531051

Resistance to digital innovations in an entrepreneurial context. Self Service Technologies - Super market self scan/self check-out / Alexandre CAILLOUEL / 2019

Titre : Resistance to digital innovations in an entrepreneurial context. Self Service Technologies - Super market self scan/self check-out Type de document : Mémoire Auteurs : Alexandre CAILLOUEL, Auteur Année de publication : 2019 Importance : 17 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CORPS HUMAIN ; ECONOMIE INDUSTRIELLE ; ECONOMIE NUMERIQUE ; INNOVATION TECHNOLOGIQUE ; TECHNOLOGIE Résumé : With major events such as DayOne and Davos, players around the world are already reflecting on the impact of technologies on our future and on how to preserve humanity in a highly digitalized world.We have entered an era of acceleration where digital transformation is shaping organizations and individuals. An alternative to the debate opposing human beings and machines is emerging, which anticipates the emergence of a self-service economy, 100% oriented towards the user experience, where truly intelligent technology is rather invisible and primarily serves autonomous individuals. Note de contenu : PGE: Bibliogr.P. 14-17 Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496396

The International Legal Protection of Persons in Humanitarian Crises / Dug CUBIE / Londres : BLOOMSBURY (2018)  

Titre : The International Legal Protection of Persons in Humanitarian Crises Type de document : e-book Auteurs : Dug CUBIE, Auteur Editeur : Londres : BLOOMSBURY Année de publication : 2018 Importance : 391 p. (400 crédits) ISBN/ISSN/EAN : 978-1-5099-0403-7 Prix : 93 EUR Langues : Anglais (eng) Mots-clés : Management ASSOCIATION HUMANITAIRE ; CORPS HUMAIN ; PROTECTION SOCIALE Résumé : The instinctual desire to support those in need, irrespective of geographic, cultural or religious links, is both facilitated and overwhelmed by the extent of information now available about the multiple humanitarian crises which occur on a daily basis around the world. Behind the images of devastating floods and earthquakes, or massive forced displacements resulting from armed conflicts, is the all too real suffering faced by individuals and families. From the 2004 Indian Ocean Tsunami to the on-going conflict in Syria, recent years have seen an increasing debate regarding the international legal mechanisms to protect persons in such humanitarian crises. The International Legal Protection of Persons in Humanitarian Crises argues that an acquis humanitaire is identifiable through the interconnected web of existing and emerging international, regional and national laws, policies and practices for the protection of persons caught up in humanitarian crises. Indeed, the humanitarian imperative to alleviate suffering wherever it may be found permeates various branches of international law, and is reflected in the extensive humanitarian activities undertaken by States and other actors in times of armed conflict, population displacement and disaster. Dug Cubie argues that by clarifying the conceptual framework and normative content of the acquis humanitaire, gaps and lacunae can be identified and the overall protection of persons strengthened. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=309102

L'Évolution, question d'actualité ? / Guillaume LECOINTRE / Versailles : EDITIONS QUAE (2014)

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Physiological measures of emotion from a developmental perspective / Tracy A. DENNIS / UK : BLACKWELL PUBLISHERS (2012)

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Biologie et structure / Henri LABORIT / Paris : GALLIMARD (1968)

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