| Résumé : |
For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,E-commerce 2021: Business, Technology, and Societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook(R), Google(R), Twitter(R), Amazon(R), Pinterest(R), eBay(R), Uber(R), WhatsApp(R), and Snapchat(R)illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire16th editionhas been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheAddressing the logistical challenges of grocery e-commerce for Leclerc / 2023
E-Commerce 2023: Business, Technology, Society, Global Edition / Londres : PEARSON EDUCATION (2023)
Principes de marketing / Paris : PEARSON EDUCATION FRANCE (2023)
