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The excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? / AUDOIN, SOPHIE / 2020
Titre : The excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? Type de document : Mémoire Auteurs : AUDOIN, SOPHIE, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MUSIQUE ; SATISFACTION ; SITE INTERNETRésumé : An observational study was conducted on Spotify to assess the excessive choice effect on streaming platforms and the role of the tools to prevent it. All the tools offered were used to analyze the user’s experience, so we started the study to analyze which needs they all answered to. We also introduced three typical users’ profiles based on the different usages they had of the platform. Furthermore, we analyzed the satisfaction rate of each of these profile with an aim to investigating how the functions offered by Spotify might allow them to avoid an excessive choice effect. The results suggest that Spotify’s functions aren’t very efficient on users with a minimal usage. But they seem efficient on regular listeners. In their case the threat of an excessive choice effect is rather among the tools themselves. Finally, these tools are very convenient for constant users and guide them perfectly to avoid any over-choice effect. Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529850 THE IMPACT OF COMMERCIALIZATION ON THE PERCEPTION OF STREET ART / Elise RIEFFEL / 2020
Titre : THE IMPACT OF COMMERCIALIZATION ON THE PERCEPTION OF STREET ART Type de document : Mémoire Auteurs : Elise RIEFFEL, Auteur Année de publication : 2020 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ART ; CONFLIT SOCIAL ; URBANISME ; COLLABORATION INTER ENTREPRISESRésumé : Street art, which started as an underground, transgressive art form, has been gaining more
and more atenton in the past fears. Afer fears of being considered as illegitmate and unworthf
of entering the art world, its aesthetc and artstc value is now widelf recognized, turning it into a
mainstream art movement. Street art is garnering interest all across the world and impactng not
onlf the art world, but also other felds such as advertsing, tourism or real estate. Although it
atempts to retains its subversiveness and independence while also woreing hand in hand with
local governments and corporatons, just how successfullf it accomplishes that goal is subject to
debate. While some collaboratons are met with acclaim, others are accused of denaturing the
movement entrelf. Mf research aimed to gain insight into the public’s percepton of street art, as
a counter-cultural movement or merelf a commercial art form, as well as determine how
collaboratons between artst and brands afect their images, with a focus on importance the ft
between the two. Through a survef, I was able to infer that the public tends to perceive street art
as compatble with the commercial world, and to confrm that a poor ft between artst and brand,
in the context of a collaboraton, lead to the deterioraton of both of their images to the public.
4Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531707 THE STRATEGY OF COLLABORATION IN THE FASHION INDUSTRY / Marine POUDAT / 2020
Titre : THE STRATEGY OF COLLABORATION IN THE FASHION INDUSTRY : How and why collaborations can be used and impact both parties. Type de document : Mémoire Auteurs : Marine POUDAT, Auteur Année de publication : 2020 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COLLABORATION INTER ENTREPRISES ; MODE ; ART ; IMAGE DE MARQUERésumé : In a context of explosion of offers in the fashion sphere, where you can find many creations of fashion brands, the consumer is hardly choosing between all the possibilities. As well, the rhythm of collection is getting harder and harder to follow (with weekly collections in many fast-fashion companies), the fashion brands are trying to create a link with the consumer by inviting other brands and artists to collaborate around few products. This kind of co-branding strategy, commonly used in other sectors such as food and automobile, is spreading all over the fashion industry, from the luxury brands to small brands. It seems that now, a fashion brand can’t even create three collections without succumbing to the temptation of inviting or getting invited by another one.
On the other hand artists are sometimes becoming brands because of the new mode of operation in the music industry : to bring people to their concerts and make them stream their music on platforms, artists are communicating as brands and being surrounded by communities. This new behaviour makes them the perfect ally to create collections for fashion brands.
This seminar paper is designed to examine the strategy of collaboration in the fashion industry. We will understand, by making a chronology of the use of this strategy in the fashion sphere, how and why it is used by the fashion brands, and especially how it has become one of the main tools used by troubled brands, by wealthy brands, by new-in brands, by established brands. This seminar paper focuses on the repercussion of this kind of strategy over the fashion brand and over the artist : how is it economically interesting and how it influences the perception of the communities from both parties.
In order to understand the conception and the repercussion of the artistic collaborations in the fashion industry, we will call on various academic sources such as articles, papers and dedicated websites. The sources used to write this seminar paper will include fashion oriented articles from Le Monde, L’Express, Les Echos, Le Figaro but also articles from fashion industry key media references : ELLE, Vogue or Fashion United. We will also introduce the results of a survey about two specific collaborations as a tool to show the impact of those collections on consumer behaviour. Doing so this seminar paper will attempt to be a mixture between marketing, journalism and social studies, combined with a quantitative analysis.Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531066 To what extent do French pop and folk music artists adjust their creation process and strategies to the market expectations in order to make a living out of their art / Pierre DESBOIS / 2020
Titre : To what extent do French pop and folk music artists adjust their creation process and strategies to the market expectations in order to make a living out of their art Type de document : Mémoire Auteurs : Pierre DESBOIS, Auteur Année de publication : 2020 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ART ; FRANCE ; MARKETING STRATEGIQUE ; MUSIQUE ; REMUNERATION ; STRATEGIE ; INDUSTRIE CULTURELLE SECTEURRésumé : This academic article is meant to give a nuanced reflection about the pop and folk music industry in France, placing the artist’s choices, strategies and scope of action at the center of the analysis. To do so, it is important to understand the forces at work in the « commercial pole » of the music industry. These forces are likely to have an influence on musicians’ creation processes, with or without them to be conscient about them. It is also crucial to understand what strategies can be developed by the artists in a hostile environment such as the music sector in which they progress. An empirical research is required in order to enable musicians to express themselves about their vision of the industry, how they are willing to build they careers, their yearnings, their conception of success, authenticity and the compromises they agree to make in order to maintain their carrer from an economic point of view. Finally, this article is just as much meant, in the end, to deconstruct prejudices about the figure of the musician in our society and soothe the passions that hit a fantasised industry. Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531085 L’audit de l’art ou l’art de l’audit / Mathilde ZDJELAR / 2019
Titre : L’audit de l’art ou l’art de l’audit Type de document : Mémoire Auteurs : Mathilde ZDJELAR, Auteur Année de publication : 2019 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ART ; AUDIT FINANCIER ; EVALUATION D'UNE ENTREPRISERésumé : Confrontés aux problématiques d’évaluation des œuvres d’art, nous avons pu approcher les méthodes traditionnelles utilisées par les commissaires aux comptes. Ces dernières nous ayant semblé dépassées, nous avons décidé de porter notre attention sur l’approche à adopter en termes de valorisation des œuvres d’art en stocks d’une entreprise de négoce. Après avoir, tout d’abord, réalisé une revue littéraire académique, nous ayant éclairés sur l’audit de l’art ou plutôt sur l’art de l’audit, trois hypothèses sont nées. Ces dernières ont pu être confirmées ou infirmées suite aux divers entretiens avec des spécialistes du monde de l’art ou de l’audit financier et suite aux études réalisées par des professionnels. L’art s’est, alors, révélé comme étant subjectif, sa valeur dépend de critères complexes à déterminer. Cependant, les commissaires aux comptes n’ont pas à être des commissaires aux apports. L’approche d’audit actuelle répond, en effet, parfaitement aux exigences légales. Mais quelques nouveaux outils peuvent tout de même venir améliorer la valorisation et l’offre des cabinets : notamment le numérique et la blockchain, enjeux de l’audit de l’art à venir. Note de contenu : Bibliographie p. 26-27 Programme : PGE-Reims Spécialisation : Audit Expertise Conseil (AEC) Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496415 How Arts Help Shape People’s Identity? / Carolina MARRIAGA MAYORGA / 2019PermalinkPourquoi la croissance du marché de l’art ne profite-t-elle pas aux petites et moyennes galeries, et quelles stratégies peuvent-elles mettre en place ? / Paola BOSSI / 2019PermalinkA Textbook of Cultural Economics / TOWSE, RUTH / Cambridge University Press (2019)PermalinkPermalinkEn avant la musique ! / Josette SICSIC / L'Harmattan (2018)PermalinkBusiness models and strategies of visual artists' studios : between legacy models and evolution / Valentin CREPAIN / 2018PermalinkBusiness models, strategies and key factors in the superstar system in the music industry / Paul TURBE-BION / 2018PermalinkLes enjeux de l'utilisation de la musique en publicité pour une entreprise vis-a-vis des consommateurs ? / Killian PERROT / 2018PermalinkL'impact du piratage numérique sur l'industrie phonographique / Clément TANTER-TANGUY / 2018PermalinkInfluence of language and country on consumer perceptions of French music artists / Maël SEBAN / 2018Permalink
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