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How to build a music social ecology, based on user participation and emotional marketing / Shumin HOU / 2021
Titre : How to build a music social ecology, based on user participation and emotional marketing Type de document : Mémoire Auteurs : Shumin HOU, Auteur Année de publication : 2021 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ECOLOGIE ; MUSIQUE ; CULTURE ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING CULTURELRésumé : The purpose of this seminar is to explore how user engagement affects the recognition of music platforms and how music platforms can leverage emotional marketing to lead the innovative development of digital music platforms, based on the core vocabulary of "music ecology".
Based on an in-depth scientific study of digital music communication, marketing science, and the perspective of users after my personal use, the actual music business platform model is explored. It aims to provide a preliminary framework for theory and practice. A practical case study of the operation of the NetEase Cloud Music platform will echo the main theoretical perspectives highlighted in Part I. It will also provide a reflection on the social ecology of digital music, a current trend.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538568 How to improve public’s cultural participation of performing arts in China? -- Why art education and national art popularization matters in improving arts participation? / Meichen GUO / 2021
Titre : How to improve public’s cultural participation of performing arts in China? -- Why art education and national art popularization matters in improving arts participation? Type de document : Mémoire Auteurs : Meichen GUO, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ART ; CULTURE ; CHINERésumé : China has developed into a new stage, in which the quality of people’s life has improved, more disponsible income increasing.Under such a benifitial environment, enourmous opportunities emerging, more potential audiences are gradually cultivated. Those efforts to continuing strengthen the influence and recognization of cultural and creative industry are feasible and reasonable.
The artistic and spiritual products has been noticed by more and more people with the all-aspets develpoments in modern society and the efforts made by art orgnizations. But based on such a huge population and diverse social group, here in China still remain huge space to explore more method to strengthen the national preference on arts industry when people chose project to enjoy themselves.
This study will review existed study, combine with current social environment and make an up-to-date proposal based on qualitative surveys and official statistical report.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538567 Mener une carrière artistique musicale de variété en France du XXème siècle à aujourd’hui / Manon DEBS / 2021
Titre : Mener une carrière artistique musicale de variété en France du XXème siècle à aujourd’hui : La "disparition" de la starification Type de document : Mémoire Auteurs : Manon DEBS, Auteur Année de publication : 2021 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
CULTURE ; MUSIQUE ; SOCIOLOGIE CULTURELLERésumé : Étant moi même auteure-compositrice interprète, et en plein développement de la carrière artistique à laquelle j’aspire, ce Seminar Paper s’intéresse à l’industrie musicale, et plus particulièrement au phénomène de starification qui semble disparaître. Ce mémoire fait l’objet d’une étude comparée : mener une carrière artistique musicale de variété en France du XXème siècle à aujourd’hui, en tenant compte, entre autres, de l’évolution des outils technologiques. En d’autres termes, je souhaiterais observer et comparer l’évolution d’artistes comme Édith Piaf jusqu’à notre époque (la nouvelle génération) et voir le pas de géant et la manière totalement
différente de commencer et de gérer une carrière musicale. Trois grands axes seront abordés : qu’est-ce qu’être un artiste/une star à différentes époques, quelles sont les clés de réussite en tenant compte des mutations sociétales, et quelles transformations, naturelles ou pas, ont eu lieu en ce qui concerne le public.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538281 Modernism and Rock & Roll, a societal, cultural and musical study of the impact of the British Invasion nowadays / Antoine LEBLANC / 2021
Titre : Modernism and Rock & Roll, a societal, cultural and musical study of the impact of the British Invasion nowadays Type de document : Mémoire Auteurs : Antoine LEBLANC, Auteur Année de publication : 2021 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CULTURE ; MUSIQUERésumé : Since my brain started to record and store memories, one thing clearly triggers more emotions than any other topic. I can easily assimilate images with sound and music, with particular characters that have inspired me even in my early years. Those memories are strong and grow day by day. When I settle my mind, and try to rebuild what my life gave me so far, it all starts the basement of our neighbors in Quebec City. My dad and my brother rehearsed every week with their band. I was only 4 but my parents allow their last borned children to discover the pleasures of music and friendship once in a week. I was only 4 but I remember the order of their set list: “Brown sugar, Proud Mary from CCR, Cocaine from Clapton or Hotel California”. The origins of my music tastes are no mystery to me, and I grew to fancy rock & roll even more. I started drumming with friends in a hard rock band. The experience of studios combined with the adrenaline of shows planted inside of me the unwavering will to connect my professional life with music. Today, I’m on the merge of ending my studies, studies that I am proud of, mostly with this last semester I’m about the complete which is only dedicated to arts and the business connected with them. This love declaration to music and rock & roll can is honest and I’d like to broaden this positive impact to a societal scale. Rock & roll has changed the life a whole generation, bands were perfect substitutes to the politicians, they owned show business… Many things have changed in our modern society and the legendary figures of rock & roll are not eternal. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538465 Music and brand image / Joffrey GEORGE / 2021
Titre : Music and brand image Type de document : Mémoire Auteurs : Joffrey GEORGE, Auteur Année de publication : 2021 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
IMAGE DE MARQUE ; MARQUE ; MUSIQUERésumé : This project aims to better understand the link music and brands can have and how this can positively affect the brand image. This led us to build this research question: How can music positively impact brand image? Firstly, I defined the different words present in our problematic in order to efficiently answer the issue. Then, I did a literature review that gave a clear overview of all the research done on the relationship between music and brands. Finally, I wrote a questionnaire and designed a survey on Qualtrics whose purpose was tounderstand how different music styles can impact positively but differently a brand image. In fact, I decided to focus on the style dimension of music by making a test A-B involving two kind of music, classic and hip-hop, and one brand, Krug. After the data collection, I
used the software SPSS to analyze all the answers. I obtained significant results showing that the associations made with a brand were depending on the music the respondents had listened to. In fact, hip-hop was transferring to the brand, elements that were differing in the case of classic music. Nevertheless, the kind of music did not affect the perceived congruency between the song played and the brand. To sum up, the analysis helped me to answer my research question by highlighting that music could be responsible for different positive impacts on brands’ images depending on the music style criteria.Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538132 La musique électronique, vecteur de mixité sociale / Théo LECAREUX / 2021PermalinkRap music industry change with its popularization / Amine MOUSSOU / 2021PermalinkSocial purpose musical and orchestral education plans: to what extent can the social impact of social purpose musical and orchestral education programs can be evaluated? / Laurine COLOMBIER / 2021PermalinkThe digitalization of the contemporary art market: the impact on marketing strategy of international art galleries / Victoria NOIZET / 2021PermalinkThe introduction of voguing and waacking into Parisian cultural venues : From recognition opportunities to cultural appropriation of two underground dances / Constance BIDAUT / 2021PermalinkLa valeur de la poésie dans le marché de l’art / Damien RAULT / 2021PermalinkWhat if listening to sad-sounding music made you a better person? / Irene PAULET / 2021PermalinkComment les enseignes utilisent la musique pour agir au sein de leur communication marketing / Mathilde PREAU / 2020PermalinkL’évolution des supports musicaux et leur impact sur l’industrie du disque et sur notre mode de consommation de la musique. / Charlotte MASSARD / 2020PermalinkFrom the emergency of the video game industry to the propagation of new musical composition / Chilpéric LAPIERRE / 2020PermalinkGérer sa carrière d’artiste au sein de l’industrie musicale française / Zakaria SPRINGER / 2020PermalinkHOW MUSIC PLATFORMS TRANSFORM MUSIC INTO VALUABLE DATA / Nina PASTOR / 2020PermalinkIs the Cirque du Soleil® business model a solution to find a balance between Profitability and Innovation in the performing art, and more especially in the Circus? / Jade SAGE / 2020PermalinkMusic and social integration in Venezuela / Théo DE POTTER / 2020PermalinkSocial innovation business model for small performance venues in France / Chloé CHAZOTTES / 2020PermalinkThe excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? / AUDOIN, SOPHIE / 2020PermalinkTHE IMPACT OF COMMERCIALIZATION ON THE PERCEPTION OF STREET ART / Elise RIEFFEL / 2020PermalinkTHE STRATEGY OF COLLABORATION IN THE FASHION INDUSTRY / Marine POUDAT / 2020PermalinkTo what extent do French pop and folk music artists adjust their creation process and strategies to the market expectations in order to make a living out of their art / Pierre DESBOIS / 2020PermalinkL’audit de l’art ou l’art de l’audit / Mathilde ZDJELAR / 2019Permalink
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