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Titre : The Fate of a Gesture : Jackson Pollock and Postwar American Art Type de document : e-book Auteurs : Carter RATCLIFF Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2019 Importance : 371 p. ISBN/ISSN/EAN : 978-1-00-022950-9 Langues : Anglais (eng) Mots-clés : Management
ART ; ARTS PLASTIQUESRésumé : Ouvrage concernant la peinture de Jackson Pollock. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=512715 Business models and strategies of visual artists' studios : between legacy models and evolution / Valentin CREPAIN / 2018
Titre : Business models and strategies of visual artists' studios : between legacy models and evolution Type de document : Mémoire Auteurs : Valentin CREPAIN Année de publication : 2018 Importance : 20 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MODELE D'ENTREPRISE ; ART ; INDUSTRIE CULTURELLE SECTEURRésumé : This seminar paper aims at studying economic aspects of the art world that have so far been almost unexplored by academic literature: the business models and strategies employed by visual artists' studios. Based on in-depth scientific research on the economics and functioning of the workshops and on the sociological aspects of such issues, as well as on the observation in the field and the study of the model of an artist's studio in particular, it aims to provide an initial framework, both theoretical and practical, of the subject. A practical case study of Xavier Veilhan's studio and its operation will thus echo the main theoretical models highlighted in the first part of the seminar paper, and will provide input for reflection on the latest emerging strategies in the visual artists' studio sector. The study will thus lead to the fact that various models exist, highlighting the complexity of visual artists' studios, but that they often found themselves in similar patterns. Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484737 Henry Moore / Landerneau : Fonds Hélène & Édouard Leclerc pour la culture (2018)
Titre : Henry Moore : [exposition, Landerneau, Les Capucins, 10 juin-4 novembre 2018] Type de document : Livre Congrès : FONDS HÉLÈNE & ÉDOUARD LECLERC POUR LA CULTURE, Auteur ; HENRY MOORE FOUNDATION, Auteur Editeur : Landerneau : Fonds Hélène & Édouard Leclerc pour la culture Année de publication : 2018 Autre Editeur : [Perry Green] : Henry Moore foundation Importance : 245 p. Présentation : ill. en coul. Format : 28 cm ISBN/ISSN/EAN : 979-10-96209-04-0 Prix : 35 EUR Langues : Français (fre) Mots-clés : Management
ARTS PLASTIQUESPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=555605 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 058124 730 MOO Livre Library Campus de Reims Salle de lecture Disponible Sponsored art foundations: impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the sponsoring brand / Ekaterina NECHAEVA / 2018
Titre : Sponsored art foundations: impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the sponsoring brand : Example of Louis Vuitton Foundation Type de document : Mémoire Auteurs : Ekaterina NECHAEVA, Auteur Année de publication : 2018 Importance : 64 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUE ; CONSOMMATEUR ; ART ; INVESTISSEMENTRésumé : This paper is dedicated to sponsorship-linked marketing. It studies the effects on the set of the attitudinal and behavioral constructs of the consumers impacted by sponsored art venue attendance. The interest towards this topic is explained by the continually growing investment in this type of marketing communications while other types of marketing communications experience the shortage of budgeting because of increasing investments in digital marketing. This paper aims to provide an exhaustive study on the sponsorship processing in order to explore what is the impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the brand given that this relationship is influenced by several moderating variable. The hypothesis of the paper is the following: the attendance of the sponsored foundation will have a significant strengthening positive impact on the attitudinal and behavioural constructs towards the brand. In order to check this hypothesis, the research was designed in order to obtain the answer to this question the research was designed as a questionnaire. Further, 79 respondents have participated in it. They were divided into two groups: the ones who visited the foundations and the ones who did not. Their brand attitudes were constricted to each other and referred to the moderating variables in order to observe what variables play the most important roles in this mediation. As for the hypothesis of the research, it was accepted as the attendance of the foundation has impacted the attitudes and behavioural intentions towards the studied brand. Particularly, the attendance of the sponsored foundation make the consumer perceive the brand as more artistic which is crucial for the brands which aim to transfer such a message for their consumers. It is usually an important parameter for luxury brands. The perception of the brand as artistic was the high level of perceived fit and perceived brand familiarity, or in other words, prior experience or re-activation. The behavioural outcomes were presented as the desire to make a purchase provided that the visit was numerous. The work discussed the way these findings can be implements by the companies engaged in art venue sponsorship. Note de contenu : MSC IN MARKETING FRENCH EXCELLENCE: Bibliogr. 22 p. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503022 Picasso / Landerneau : Fonds Hélène & Édouard Leclerc pour la culture (2017)
Titre : Picasso : [exposition, Landerneau, Les Capucins, 25 juin-1er novembre 2017] Type de document : Livre Auteurs : Michel-Edouard LECLERC, Directeur de publication Congrès : FONDS HÉLÈNE & ÉDOUARD LECLERC POUR LA CULTURE, Auteur Editeur : Landerneau : Fonds Hélène & Édouard Leclerc pour la culture Année de publication : 2017 Importance : 247 p. Présentation : ill. en coul. Format : 28 cm ISBN/ISSN/EAN : 979-10-96209-01-9 Prix : 35 EUR Langues : Français (fre) Mots-clés : Management
ARTPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=555607 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 058125 709 PIC Livre Library Campus de Reims Salle de lecture Disponible PermalinkQuelle est l’influence de l’Artketing sur la perception et l’évaluation des Maisons de Luxe? / Chloé VEYS / 2016
PermalinkRévolution numérique et marché de l'art : Quels nouveaux modèles pour la vente d'art en ligne ? / Charles DEBUCK / 2016
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PermalinkPermalinkPermalinkPermalinkPermalinkHandbook of the economics of art and culture / ELSEVIER (2013)
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