| Résumé : |
Employee Advocacy is no longer a program that needs to be defended and defined in the field of corporate communication, it is a real opportunity both externally (awareness, reputation, employer brand, ...) and internally (employee motivation, pride, team-buiding, ...). However, employee engagement is still complex and much still eludes teams. So, the main objective of this paper is to define the keys to engagement for a marketing team interested in such a program, but also to understand the opinion of employees around such a program. We will develop this around a literature review and a quantitative analysis around a questionnaire addressed to employees coming from all horizons: type of company, services, field of activity,... Finally, the objective is also to probe this sample to possible innovations in the implementation of an employee advocacy program. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheWhat are the main motivations for engaging in an Employee Advocacy program? What innovations would engage the maximum number of employees ? / 2022
La gestion des ressources humaines / GUALINO EDITIONS (2018)
Des ressources ou des hommes ? / Londres : PEARSON EDUCATION (2016)
