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Management > AGROALIMENTAIRE SECTEUR > INDUSTRIE DE LA BOISSON SECTEUR > BOISSON ALCOOLISEE SECTEUR > VIN SECTEUR
VIN SECTEURSynonyme(s)Champagne secteur |
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Does stating multiple eco-certifications on a wine bottle label leads to more willingness to pay, under what conditions and for who / Aymeric BIESSY / 2020
Titre : Does stating multiple eco-certifications on a wine bottle label leads to more willingness to pay, under what conditions and for who Type de document : Mémoire Auteurs : Aymeric BIESSY, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
VIN SECTEUR ; ECOLOGIE ; CERTIFICATION ; LABEL DE QUALITERésumé : Over the past decade, we saw many wine producers adding eco-certifications to their wine labels. Some of them are even using more than one certification. Without considering the cost of those certifications, is it worth it from consumers’ points of view? This qualitative study was conducted to answer this concern and to try and explain the factors that may influence consumers attitude towards those eco-labels. The results of this study point out the positive influence of adding an eco-certification to a wine label. However, it is now proven that adding more than one of these certifications tend to decrease consumers’ willingness to pay for the product. After conducting this research, we understand that feature fatigue and the lack of understanding of eco-certifications are the two factors pushing consumers to reduce their perceived value of a wine bottle when two or more certifications are displayed. What is even more surprising is that whatever consumers’ frequency of consumption, wine preferences or involvement into environmental concerns, we are all impacted the same way. Thus, is it still necessary to race for who has three or four certifications? According to consumers’ point of view the answer is no and wine producers might probably reconsider their competition for eco- certifications as this research shows that having three or no certification on a bottle brings the same value to consumers. Programme : PGE-Reims Spécialisation : Wine and Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529138 How can we educate consumers about organic wines & promote the taste of it ? / Iphigénie LOUKAKIS / 2020
Titre : How can we educate consumers about organic wines & promote the taste of it ? Type de document : Mémoire Auteurs : Iphigénie LOUKAKIS, Auteur Année de publication : 2020 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSUMERISME ; VIN SECTEUR ; COMPORTEMENT DU CONSOMMATEUR ; GESTION DE LA QUALITERésumé : The production and the consumption of wine have evolved a lot over these past decades. Europe no longer has the monopoly of great vintage, new actors have emerged and consumers are always more exigeant. For many years France has been number one in term of production and seen as the only place where good wines could be produced. However today, Italy, USA, Australia and Argentina (to quote the first four) produce wine in great amount and the ten first producers represent 80% of the total wine production. Quality is no longer the monopoly of France, or on a larger scale, Europe. The wine industry is now globalized. From 1990, what we can call the « new world of wines » (USA, Australia, Argentina, South Africa) came with a new offer without boundaries, AOC, terroir. With them it was only about the country where the wine comes from and the grape variety, that was generally single to make it easy to understand.In order to respond to this research question, we will first of all gather in a literature review the previous researches that have been made in relation with out subject. Given what we gathered, we will set up hypothesis to respond to our research question. Lastly, we will present the results of our study. Programme : PGE-Reims Spécialisation : Champagne and Wine Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529787 The advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020
Titre : The advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts Type de document : Mémoire Auteurs : Johann FERRIS, Auteur Année de publication : 2020 Importance : 56 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
IMAGE DE MARQUE ; MARQUE ; PUBLICITE ; RESEAU SOCIAL ; BOISSON ALCOOLISEE SECTEUR ; SPIRITUEUX SECTEURRésumé : Alcohol-related advertisement is highly regulated in France. Consequently, brands are challenged in the way they advertised on social media. This paper proposes both a partial replication of a previous study made by Cadet, Alltonen and Kavota (2017), as well as an investigation on other hypotheses, to understand factors that influence the advertising value and effectiveness of an Instagram post.
A netnography and a quantitative study were conducted to research the existence of relationships between key factors that were highlighted in the existing literature. Therefore, this seminar paper aimed at answering the question of how adverting value and effectiveness could be improved.
This review used pictures of alcohol content related to four different alcohol (whisky, gin, rum, vodka) and that represents a total of 7 companies, 12 brands, 60 posts. A maximum of 5 posts was randomly presented and rated per respondents. Besides, they were also asked about their attitude and awareness of the products and brands.
The statistical analysis showed no relation between the advertising appeal and the advertising value or effectiveness. However, factors, like content characteristics and attitude, were proved to influence, either positively or negatively, the advertising value.
This result leads to the conclusion that brands should rely more on some specific types of post to promote their products and improve their understanding of influential factors to convince potential customers better and maximize the outcome of their social media strategy.Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531015 To what extent French millennials' wine consumption habits differ from previous generations / Marine BUTTIENS / 2020
Titre : To what extent French millennials' wine consumption habits differ from previous generations Type de document : Mémoire Auteurs : Marine BUTTIENS, Auteur Année de publication : 2020 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
BIEN DE GRANDE CONSOMMATION ; COMPORTEMENT DU CONSOMMATEUR ; JEUNE ; VIN SECTEURRésumé : Since 1950, France is experiencing a steady, and apparently irreversible decrease in wine consumption. While the image of a deep wine drinking culture still prevails in France, social, political and economic forces have shaped French wine consumption habits. Drastic changes can be observed regarding what individuals consume, why, how, when and in which company. Therefore, this research paper focus on the youngest wine consumers generation, and aims to understand to what extent French millennials’ wine consumption habits differ from previous generations. The observations are based on results of previous academic studies.
A generational rupture has been observed between millennials and previous generations in terms of wine consumption. Millennials consume less wine than their forefathers. While older generations used to consume wine more regularly, millennials tend to consume it occasionally, for special occasions. They are introducing a new wine consumption habit: the aperitif. They acknowledge wine is embedded in the French culture, and similarly to the previous generations, wine consumption plays a social role. However, millennials have far less wine knowledge than any other generation, and tend to be intimidated by the complexity of the offer.
Therefore it is necessary to listen to millennials expectations and educate them to the wine universe, in order not to erode the wine production culture in France.Programme : PGE-Reims Spécialisation : Wine and Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529115
Titre : La vigne et le vin : Transformation des filieres et des acteurs Type de document : e-book Editeur : L'Harmattan Année de publication : 2020 Importance : 312 p. ISBN/ISSN/EAN : 978-2-14-016477-4 Langues : Français (fre) Mots-clés : Management
VIN SECTEURRésumé : Depuis la fin des annees 1950, le monde viti-vinicole ne cesse de se transformer. Ces mutations profondes sont interrogees a partir de trois dimensions : l'action collective, les pratiques des acteurs et les innovations.Comment les evolutions du secteur affectent-elles et se diffusent-elles dans le monde de la vigne et du vin? Comment les differents niveaux d'acteurs s'en emparent-ils ? Quelles en sont les consequences sur le plan economique et/ou social? En croisant des regards disciplinaires differents, cet ouvrage contribue a mieux saisir les interactions entre la production du raisin, sa vinification et commercialisation. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538539 La création de valeur, un enjeu pour le secteur du champagne / Arielle VALDENAIRE / 2019PermalinkInvestir dans les grands crus viticoles permet-il d’avoir un rendement régulier de son épargne et de s’affranchir des fluctuations et de la volatilité des marchés financiers ? / Adrien SAURON / 2019PermalinkPermalinkLe système d’appellation et la perception d’authenticité par les consommateurs : l’exemple du vin de Porto / Andreia MACEIRA / 2019PermalinkThe effect of country origin on product quality evaluation and customer's willingness to pay in Vietnamese wine market / Nguyen Bao Ngoc LE / 2019PermalinkThe power of language in marketing and advertisement: the case of Champagne / Alice DECHELLE / 2019PermalinkComment les vins A.O.P de Bordeaux peuvent-ils réussir leur stratégie d’exportation en Pologne ? / Anthony CHARNAY / 2018PermalinkDigitalization and mutation of the wine sector in France : how the digitalization impacts the communication and marketing strategies of French wine sector? / Lise CHEVILLARD / 2018PermalinkElaboration du prix et techniques de pricing dans le secteur du vin / Jérémy CHOSSAT / 2018PermalinkExporting wines from small French producers to Finland / Nine BROUSSE / 2018Permalink
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