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Titre : How covid-19 accelerated the online retailization in the luxury sector ? Type de document : Mémoire Auteurs : Etienne RICHEUX, Auteur Année de publication : 2021 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; COMMERCE DE DETAILRésumé : In spite of literary research that showed a delay or even a rejection of digital in retailing, the study showed that managers were totally open to digital and that they pushed for its development through new tools and services. For them, it is an indispensable aspect that will only increase in the future, especially in the relationship with customers through one-to-one clienteling.
These conclusions show us that Covid has had a real impact on the progress of projects that have already been launched to make luxury brands turn towards the omnichannel.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538489
Titre : How іs mіllennіal culture drіvіng the luxury chіldrenswear market? Type de document : Mémoire Auteurs : Alba SPINELLA, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; CONSOMMATEUR ; CHINERésumé : Thіs study aіms to understand what accounts for thіs vogue for chіldren’s luxury brands by analysіng the market and іts consumers. Іn the fіrst chapter we wіll look at the chіldrenswear luxury market globally, then we wіll dіscover who the buyers of thіs luxurіous іtems are by analysіng the mіllennіal culture wіth a focus on Chіna and fіnally we wіll analyse the buyіng behavіour of parents as a tool for self-іdentіty. Thіs lіterature revіew shows the exploratory stage of the study and the need for a qualіtatіve research іn the second chapter. Then, the thіrd chapter wіll present the results of the research. Last but not least, іn the ultіmate chapter, we wіll dіscuss the іmplіcatіons and recommendatіons for brands. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538493 Luxury brands caught between scarcity and massification: how can luxury brands recreate value for their customers through Artketing? / Victoria STEINHART / 2021
Titre : Luxury brands caught between scarcity and massification: how can luxury brands recreate value for their customers through Artketing? Type de document : Mémoire Auteurs : Victoria STEINHART, Auteur Année de publication : 2021 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; INNOVATION ; MARKETING OPERATIONNEL ; INDUSTRIE DU LUXE SECTEURRésumé : Nowadays, with the globalization and the rise of digitalization, the luxury industry is facing an identity crisis and needs to respond to issues that have never been raised before. These emerging challenges which will be further explored during this dissertation put a lot of pressure on luxury brands and require them to come up with innovative strategies in order to maintain their symbolic power,recreate differentiation and thus, gain a sustainable competitive advantage.One of the strategies that has been pushed to the forefront by luxury houses is called “Artketing” which is a contraction of “Art” and “Marketing”. Even though this strategy could be applied by different types of brands, the luxury sector is the one that best succeeds at making this strategy appear natural and coherent due to its close proximity to the values and craftmanship conveyed by art. Art foundations represent the highest level of Artketing as they require a deeper level of engagement and huge investments. However, we can still wonder if Artketing is really efficient in order to recreate value from a consumer perspective. Do they really perceive an added value behind the association of art and luxury? Does it affect the perception they have of luxury brands? Does it influence their final purchase decision? Finally, is this relationship coherent and understandable for consumers? Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539133
Titre : Open Innovation: challenges of the Luxury Sector Type de document : Mémoire Auteurs : Hanaëlle BARNET, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; INNOVATIONRésumé : Open innovation is in full expansion, developed in many sectors, and is becoming more and more important in the luxury and fashion industries. Large luxury groups are looking to reinvent themselves and adapt to new generations while remaining trendy and at the forefront of innovation. This study examines and shows the importance of open innovation in the strategies of these companies. The interviews conducted have shown that it is a process that requires time and expertise as Agorize, a company interviewed for this topic, can offer. The discussion issued in this file is to reinforce the efforts made concerning innovation, which is a real asset, and which makes large companies more and more attractive in the eyes of new consumers and especially the millennials. Programme : MSc Entrepreneurship & Innovation Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538620 Pre-owned; Luxury brand's new addition. Could the 2nd hand industry revive in store luxury retail experiences in fashion capitals (Paris & London) ? / HABRE CHLOÉ / 2021
Titre : Pre-owned; Luxury brand's new addition. Could the 2nd hand industry revive in store luxury retail experiences in fashion capitals (Paris & London) ? Type de document : Mémoire Auteurs : HABRE CHLOÉ, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MARQUE ; CONSOMMATEURRésumé : This thesis is dedicated to understanding how could the second-hand industry revive in-store luxury retail experiences in fashion capitals? This thesis will also cover how luxury brands adapt to the consumers' needs, changes in behavior, and habits of purchase. This includes how stores will offer a new and dynamic experiences to revive in-store traffic through the second-hand industry. Today the center of attention of every business is its client. Sellers' focus must be on what the client wants and needs.
This business model is the brand’s new strategy to survive in the market. Customers seek to live an immersive and unique experience while shopping. The luxury industry is adapting to this new way of client experience by offering innovative services and displays which appeal to their needs.The world is becoming more sustainable and conscious. We are noticing that clients want to be educated on brands, the industry and care about transparency. We are also witnessing a rise in the second-hand industry especially through online channels. Where can we define the line between the second-hand industry and luxury retail experiences? How will luxury goods stores manage and deal with this new customer behavior? What are the new concepts and services that brands will offer to attract clients and revive in -store experiences? Therefore, the objectives of the research are to define the line between the second-hand industry and luxury retail experiences? How will they revive in-store customer experiences? And who are today’s luxury consumers?Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538844 Relationship marketing and digitalization. How relationship marketing can adapt to the digital age? / Céline RENNARD / 2021
PermalinkSustainability in Luxury : consumer perception in the era of COVID -19. How did the COVID-19 crisis changes the luxury consumer attitude regarding sustainable concerns? / Chloé MARTIN / 2021
PermalinkPermalinkPermalinkThe impact of the second-hand retail marketon the luxury fashion branding image for millennial and Gen Z ? / Camille DELMAS / 2021
PermalinkWhat is the relation between the demand planning process and the low inventory moves within the luxury goods sector? / Thibaut CHABIN / 2021
PermalinkL'avenir est féminin : Quel avantage le leadership des femmes peut-il apporter à l'industrie internationale de la mode et du luxe / Agata WOLSKA / 2020
PermalinkBetween fascination and rejection, how do consumers perceive luxury brands despite the existence of counterfeits? / Allan KARSENTY / 2020
PermalinkComment rester dans les fondamentaux du luxe face à la tentation de croissance dans un contexte où la demande ne cesse de croître / Bilge AYDOGAN / 2020
PermalinkCommunication digitale aux jeunes consommateurs de luxe dans l'industrie de la mode / Corinne MOSHER / 2020
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