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Management > COMMUNICATION > MEDIA > AUDIOVISUEL > VIDEO
VIDEOSynonyme(s)Vidéoclip ;Vidéodisque VidéofilmVoir aussi |
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How do short videos on social media allow the fitness industry to positively influence the attitude of young adults towards exercising? / Johanna ABESSOLO / 2022
Titre : How do short videos on social media allow the fitness industry to positively influence the attitude of young adults towards exercising? Type de document : Mémoire Auteurs : Johanna ABESSOLO, Auteur Année de publication : 2022 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
JEUNE ; MEDIA SOCIAL ; VIDEO ; WEBMARKETINGRésumé : Short-form videos on social media provide easy access to new and engaging content, which can be entertaining but also informative and motivational. Moreover, posting short videos on TikTok, Instagram or YouTube has a greater reach than traditional formats. As a result, this format of content can help the fitness industry (gym facilities, personal trainers, fitness influencers) to inspire people, especially young adults (18-30 years old) to have a healthy and sporty lifestyle. In fact, young adults in general spend more time with technology and social media than any other activity and young adulthood is perceived to be a period which can be subject to poor exercise habits. Thus, this paper focuses on how short videos on social media allow the fitness industry to positively influence the attitude of French young adults towards exercising. A quantitative study was conducted with a Qualtrics survey, on a population of 175 people, composed of 69,14% of women, 30,29% of men and 0,57% of non-binary people. This study validated some hypotheses: First, it could be observed that watching short videos related to exercising has an influence on the sports practice of young adults. People who watch a significant number of short videos related to physical activity are more likely to do exercise or change the way they do exercise. It is particularly true among women and people who do exercise at gym facilities. It could also be observed that there is a positive relationship between watching short videos related to physical activity and the motivation to do exercise. However, short videos have not been shown to have a positive impact on people's perception of their bodies. Programme : PGE-Reims Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572158 What are the effects of different factors on online supermarket video advertising and millennials' purchase intentions? / Jinlin YE / 2022
Titre : What are the effects of different factors on online supermarket video advertising and millennials' purchase intentions? Type de document : Mémoire Auteurs : Jinlin YE, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUE ; JEUNE ; VIDEORésumé : This study investigated the relationship between different influences on video advertising in the online supermarket industry and millennials' purchase intention in relation to the style of video advertising, the frequency of advertising exposure, the platform on which the advertising is shown and the influence of influencers. A questionnaire was used for the quantitative study. The data study revealed that millennial consumers prefer functional advertising over emotional advertising.
The study found that
1. the frequency of exposure to video ads was not positively associated with positive purchase intention.
2. the platform on which video ads were delivered was not directly related to purchasing intention. However, it is still possible to connect with potential customers through the most popular short-form video platforms among Millennials.
3. The last one is that influencers' opinions strongly impact Millennials' purchase intentions.
These findings provide information that will help online retailers and companies create video ads, understand millennial customers, and develop more effective video advertising strategies.Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562067 How Video on Demand platforms are reshaping the audiovisual consumption? / Geoffrey DURAND / 2021
Titre : How Video on Demand platforms are reshaping the audiovisual consumption? Type de document : Mémoire Auteurs : Geoffrey DURAND, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AUDIOVISUEL ; COMPORTEMENT DU CONSOMMATEURRésumé : Since a few years now, the advent of connected devices, internet 2.0 and platforms have allowed Video-on-Demand services to take a leading role in our societies. These services have changed the audiovisual landscape and offer new ways of accessing and watching audiovisual content with a much more flexible and convenient experience. The explosion of these video-on-demand platforms has put an end to the golden age of television and is pushing users to adopt new ways of consuming audiovisual content. The shift to a more autonomous mode of consumption in the face of an abundance of audiovisual content raises the following question: How Video on Demand platforms are reshaping the audiovisual consumption? In order to complete the previous studies, a quantitative study has been conducted. The result is that watching content more often on Video on Demand platforms than on TV influences our emotional engagement in our programmes and reinforces the feeling of frustration when all the episodes of a programme are not available. Thus, platforms change the way we consume and increase our expectations regarding audiovisual content. These results have implications for companies that need to understand the new consumer expectations in order to continue to exist in this changing industry. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538293 What are the strategic and marketing challenges of innovation for original content made by video streaming services? / Clément DUFOUR / 2021
Titre : What are the strategic and marketing challenges of innovation for original content made by video streaming services? Type de document : Mémoire Auteurs : Clément DUFOUR, Auteur Année de publication : 2021 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INNOVATION ; INTERNET ; MARKETING STRATEGIQUE ; MEDIA ; VIDEORésumé : This research work focuses on the video streaming services called SVOD platforms and it studies their strategic and marketing challenges pointing the role of original contents as an innovation process. The topic of original contents being part of the SVOD strategy is not fully developed within academic literature, whereas the SVOD market has become increasingly important for some years now, and there seems to be no turning back, pushing cultural goods such as DVDs out the door. With this growing power, I wanted to look at the strategy of SVOD platforms and the role played by original contents. Thus, I decided to work on this following problematic: What are the strategic and marketing challenges of innovation for original content made by video streaming services? This subject led us, after an extensive literary study on innovation and its role in the SVOD market, to conduct a qualitative study with 4 professionals from the video industry, which allowed me to draw these conclusions: In a fiercely competitive market, the content catalogue is the essential tool to work on, as well as the editorialization of the catalogue to reach a large audience and preserve its consumer base. We also understood that the strategy of original content was a necessary strategy for SVOD platforms to be viable and therefore the importance of multi-channel marketing to put forward the maximum amount of content to a maximum number of targets. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538125 The video streaming industry confronted to an impalpable pollution / Robin PERROT / 2020
Titre : The video streaming industry confronted to an impalpable pollution Type de document : Mémoire Auteurs : Robin PERROT, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
VIDEO ; POLLUTION ; SCIENCE COGNITIVERésumé : Video streaming services have invaded our daily lifes. Today Netflix claims nearly 140 million customers, and thanks to account sharing the number of real users is certainly much higher. Other services are already well established such as Amazon Prime Video or OCS in France. And now new mastodons are entering the streaming market, such as Apple and Disney. In the case of Disney, the success is already total with a record of 10 million subscribers on the first day of launch in the United States and Canada. Consuming streaming has become a habit, but a habit that pollutes.
The aim of this study is to show the public's lack of awareness of this pollution, its consequences but also the solutions to be found.
Nearly 94 responses were collected to answer the hypotheses we have highlighted. All of them have been positively verified, demonstrating the population's lack of knowledge on this subject, the lack of involvement on the subject but also the vision of the population regarding the actors who must commit themselves to solve this problem.
Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529193 How can video branded-content be shaped to increase brand engagement on YouTube? / Adèle SCHWANNER / 2018PermalinkMedias / Amaury DE ROCHEGONDE / FIRST (2017)PermalinkMédias et sociétés / Francis BALLE / LGDJ (2016)PermalinkLa publicité digitale / Maria MERCANTI-GUERIN / PARIS : DUNOD (2016)PermalinkPermalinkYouTube marketing / Damien NORCIA / Paris : ELLIPSES (2016)PermalinkDrones for dummies / Mark LAFAY / JOHN WILEY (2015)PermalinkRéussir son référencement web / Olivier ANDRIEU / EYROLLES (2015)PermalinkRéussir son référencement web / Olivier ANDRIEU / EYROLLES (2015)PermalinkVideo methods / Charlotte BATES / London : ROUTLEDGE (2015)PermalinkJesuisfreelance.com / Dominique DUFOUR / Harlow : PEARSON (2013)PermalinkPratique du droit de la presse / Christophe BIGOT / Paris : VICTOIRES ÉD. (2013)PermalinkRéussir son référencement web / Olivier ANDRIEU / EYROLLES (2013)PermalinkDroit de la communication / Diane de BELLESCIZE / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (2011)PermalinkTourner en vidéo HD avec les reflex Canon / Sébastien DEVAUD / EYROLLES (2010)PermalinkVideo cultures / David BUCKINGHAM / New York : PALGRAVE MACMILLAN (2009)PermalinkGlossaire bilingue du cinéma & de la vidéo / Bernard GUIRAUD / LA MAISON DU DICTIONNAIRE (2007)PermalinkIntroduction to film studies / Jill NELMES / London : ROUTLEDGE (2007)PermalinkArt vidéo / Sylvia MARTIN / TASCHEN (2006)PermalinkLes dérèglements de l'exception culturelle : plaidoyer pour une perspective européenne / Françoise BENHAMOU / Paris : SEUIL (2006)PermalinkLes clés du succès en ligne : partagez l'expérience de 24 stars mondiales du marketing internet / Mitch MEYERSON / Paris : PEARSON EDUCATION FRANCE (2005)PermalinkDigital and video art / Florence de MEREDIEU / CHAMBERS HARRAP PUB. LTD (2005)PermalinkLa communication interne de l'entreprise / Thierry LIBAERT / PARIS : DUNOD (2004)PermalinkECONOMIE DU CINEMA Perspectives stratégiques / Laurent CRETON / Paris : NATHAN UNIVERSITE (2003)PermalinkHISTOIRE DES INDUSTRIES CULTURELLES EN FRANCE XIXème-XXème siècles / Jacques MARSEILLE / Paris : ASSOCIATION POUR LE DEVELOPPEMENT DE L'HISTOIRE ECONOMIQUE (2002)PermalinkPANORAMA DES ENTREPRISES 2000 Données 1989-1999 / EUROSTAT / BRUXELLES : OFFICE DES PUBLICATIONS OFFICIELLES DES COMMUNAUTES EUROPEENNES (2001)PermalinkPANORAMA OF EUROPEAN BUSINESS Data 1989-1999 / EUROSTAT / BRUXELLES : OFFICE DES PUBLICATIONS OFFICIELLES DES COMMUNAUTES EUROPEENNES (2001)PermalinkPANORAMA DES ENTREPRISES 1999 Données 1988-1998 / EUROSTAT / BRUXELLES : OFFICE DES PUBLICATIONS OFFICIELLES DES COMMUNAUTES EUROPEENNES (2000)PermalinkINDUSTRIES CULTURELLES ET NOUVELLES TECHNIQUES. / MINISTERE DE LA CULTURE ET DE LA FRANCOPHONIE ; SIRINELLI / Paris : LA DOCUMENTATION FRANCAISE (1994)PermalinkLES TELESERVICES EN FRANCE . QUELS MARCHES POUR LES AUTOROUTES DE L'INFORMATION ? Rapport au Ministre d'Etat, Ministre de l'intérieur et de l'Aménagement du territoire et au Ministre des entreprises et du Développement économique. / Thierry BRETON / Paris : LA DOCUMENTATION FRANCAISE (1994)PermalinkLES MECANISMES DE FINANCEMENT DU CINEMA ET DE L'AUDIOVISUEL EN EUROPE / Jean-Noël DIBIE / Paris : DIXIT (1992)PermalinkUNIVERSALIA 1991 La politique, les connaissances, la culture en 1990 / Paris : ENCYCLOPAEDIA UNIVERSALIS (1991)PermalinkLA VIDEOMATIQUE de Gutenberg aux nouvelles technologies de la communication / Bruno LUSSATO / Paris : LES EDITIONS D'ORGANISATION (1990)PermalinkI comme Icare / 1979Permalink
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