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Titre : The impact of cryptocurrency's prices decline on the development of CBDCs Type de document : Mémoire Auteurs : Pierre MENDRAS, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
BANQUE CENTRALE ; CRYPTOMONNAIE ; POLITIQUE MONETAIREProgramme : MSc Corporate Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581737
Titre : How Artificial Intelligence Assists the Risk Management in Banking Industry Type de document : Mémoire Auteurs : Lixia HUANG, Auteur Année de publication : 2022 Importance : 60 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE ; BANQUE ; INTELLIGENCE ARTIFICIELLE ; RISQUE DE CREDIT ; RISQUE DE MARCHERésumé : The rapid development and application of mobile internet technologies such as artificial intelligence, big data, cloud computing and blockchain have provided a greater driving force for the mutual integration of technology and finance. At the same time, traditional financial risk management and early warning tools are becoming increasingly passive and lagging in the face of the increasingly complex financial market environment and unprecedented challenges in terms of business management models, new technology application
capabilities and risk prevention systems. To better meet the challenges,this paper first analyzes the research background and practical significance of the subject, and points out the research direction of this paper on the basis of browsing the relevant literature and research results at home and abroad. Then it discusses the theory and application of bank artificial intelligence and risk management, and compares and analyzes the current situation and problems of the application of artificial intelligence in banks in China and abroad. Then select the case of China Merchants Bank for demonstration, and finally give the suggestions on how to use artificial intelligence to help
bank risk management and the prospects for the future.Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563769 Monetary policy and public debt What is the impact of central banks’ prime rates on countries debt? / Patrick SWIETON / 2022
Titre : Monetary policy and public debt What is the impact of central banks’ prime rates on countries debt? Type de document : Mémoire Auteurs : Patrick SWIETON, Auteur Année de publication : 2022 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
POLITIQUE ECONOMIQUE ; BANQUE CENTRALE ; DETTERésumé : In 2020, the world is hit by the most important sanitary crisis over the past hundred years : the COVID19 disease. Many countries, among the most developed ones, were very impacted and pushed to apply various containment policies. Such decisions created a sharp decrease in their economics activities as many sectors had not been able to work as usual or were closed during months. To face this situation, many governments started an historical support policy to preserve their economies. As an example, we can quote the French president Emmanuel Macron at the beginning of the crisis: “L’Etat paiera”, meaning in English “The state will pay”, regarding the special expenses that the country was about to face. However, this sentence hides a different reality. As the economy was slowing down and expenses going up, it became obvious that the state, as many others, will need another source of financing than the annual budget to generate these helps to the population and the different recovery policies. As often in crisis, countries turned to financial markets and made new debts in the form of treasury bonds. This leads to a huge rise of public debt, like in the United-Stated where it moved from 23 at 30 trillion USD between 2019 and the early 2022. Across the past decades, successive crisis increased countries debts to a point where its sustainability became one of the main political issues. Nevertheless, crises may not be the only responsible of this general upward trend of the indebtedness. Indeed, the role of central banks is more and more pointed. Responsible of the monetary policy, those special banks benefit from many tools to affect the economy. One of the most important one being the prime rates, by which they can fight against inflation by raising them or motivate the economy by decreasing them. Of course, in crisis time, they are often decreased to help the economy to recover. For instance, the European Central Bank (ECB), moved down its rates by more than 3% in the 2008 financial crisis. However, this technique is so useful that central banks have difficulties to rise them again as much as before once the crisis over, leading to a general downward trend over the last four decades. Thus, the American central bank, called Fed (for Federal Reserve System) saw its prime rates moving from 20% in the early 1980’s to less than 1% in 2009. The former French Bank governor highlights that the unprecedented public debt levels go together with unprecedented central banks policies, including historically low prime rates (Politique monétaire et dette publique, RSF Revue de la Stabilité Financière, 2012). To better analyze this correlation, we need to understand what those rates are. The most important ones are the deposit rate and the refinancing rate. The first one is the rate at which commercial banks deposit some of their funds at the central bank. The second one, called “refi” in the ECB and “repo” in the Fed, is the rate at which commercial banks can finance them by borrowing at the central bank. As we will develop later, both have an impact on the rate at which countries can borrow funds on the market, meaning that a fall of prime rates lead to a fall of treasury bills, notes, and bonds. The previous reasonings and economical facts caught my interest to more investigate the link between prime rates and country debt, in expenses and volume. A relationship would mean that central banks policies have a direct power on country’s finance. This brings me the objective of this paper. Programme : MSc Financial Markets & Technologies Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565306 Social Media Marketing and its impacts to the Banking and Financial Services sector / Elodie RENAUDIN DIT BAILLIET / 2022
Titre : Social Media Marketing and its impacts to the Banking and Financial Services sector Type de document : Mémoire Auteurs : Elodie RENAUDIN DIT BAILLIET, Auteur Année de publication : 2022 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
BANQUE ; MEDIA SOCIAL ; CLIENTRésumé : The voice of the consumer has been so emphasized by the emergence of social media that ignoring it can mean the end of a business, in any sector and industry. Nowadays the online word of mouth can drive the reputation and credibility of a brand. Therefore setting a policy for social media marketing has become the need of the hour. Social media platforms such as Facebook or Instagram enable businesses to connect with their customers more closely than any other traditional media could have made it possible. For historically conservative and traditional industry like the banking and financial services, this new way of doing marketing can be a crucial tool to create deeper connections with customers, who nowadays want personalized attention, and address questions and concerns more efficiently and informally.Even though it can sometimes be perceived as less relevant for financial services compared to other sectors to be on social media, there can be a considerable return on investment. Social media cannot be treated a strictly static advertising anymore. There is a shift to social channels being treated as interactive communication channels. Social media provides value through enabling access to detailed data that can be integrated to the CRM systems, and automatically up-sell, cross-sell and nurture, based on the data and consumer comprehension gathered. It is crucial to have a great integrated marketing strategy and refined targeting.The general purpose of this paper is to assess the power of social media marketing and evaluate the relevance and credibility of financial services being on social media. The following idea is to understand and have a defined vision of what consumers expect and how they perceive the value of this presence.Therefore, what are the impacts of social media marketing on customer engagement and perceived value in the banking and financial services industry ? Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572769
Titre : The Metaverse: Opportunities and Challenges for the Banking sector. Type de document : Mémoire Auteurs : Adam BENICHOU, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
INTERNET ; SITE INTERNET ; TECHNOLOGIE ; TECHNOLOGIE FINANCIERE ; BANQUERésumé : The last year have been marked by the apparition of a new buzz world: the Metaverse. Thanks to Facebook changing its name for Meta, lots of articles about it have been written and lots of companies from different industries have claimed to go for it. The aim of this paper is to demystify this term and define to what extent the metaverse is relevant to the banking sector. Programme : MSc Digital Expertise for Marketing Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572731 Évolution des méthodes d'analyse financière des entreprises par les banques en France dépuis 1900 / Estrella BRUNEL / 2021
PermalinkWhat is the role of banks in the Corporate Social Responsibility (CSR) companies’ transition? / Marie-Matjilde HENRY / 2021
PermalinkPermalinkEffective withdrawal of the United Kingdom from the European Union or the BREXIT / Laurelei PAYEN / 2020
PermalinkHow to help banks towards a green transition through the implementation of new prudential standards ? / Thibaut LAGET / 2020
PermalinkPermalinkPermalinkPermalinkSelf-Directed Iras : Investment, Marketing, and Trust Administration Strategies / Jerome R CORSI / TAYLOR & FRANCIS GROUP (2020)
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