Guide to fashion entrepreneurship / Melissa G. CARR / FAIRCHILD BOOKS (2014)

Titre : Guide to fashion entrepreneurship : the plan, the product, the process Type de document : Livre Auteurs : Melissa G. CARR, Auteur ; Lisa Hopkins NEWELL, Auteur Editeur : FAIRCHILD BOOKS Année de publication : 2014 Importance : xiii, 242 p. ISBN/ISSN/EAN : 978-1-60901-493-3 Prix : 83 EUR Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management MODE ; ENTREPRENEURIAT ; MARKETING MIX ; GESTION DU MARKETING Résumé : Guide to Fashion Entrepreneurship is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify market opportunities, execute product differentiation, and market a new product/brand in the retail environment. Beyond practical direction, this book guides readers in understanding the underpinnings of the process of starting their own brand or creating a product through a comprehensive analysis of the fashion industry. It examines how products are planned and developed, and the interrelationship of allied industries with perspectives on consumers, manufacturers, retailers and the international markets. With guided steps to understanding how to create a product/brand, this book effectively equips readers with fundamental information on how they can develop a plan, create new fashion products and channel them to the ultimate consumer. With the emergence of artisans and brand entrepreneur as an economic force, students and aspiring fashion professionals learn how to think like an entrepreneur and launch a fashion brand. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156328

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
048088	381.45687/CAR	Livre	Library Campus de Reims	Salle de lecture	Disponible

Merchandise / John DONNELLAN / FAIRCHILD BOOKS (2013)

Titre : Merchandise : Buying and management Type de document : Livre Auteurs : John DONNELLAN, Auteur Mention d'édition : 4e éd. Editeur : FAIRCHILD BOOKS Année de publication : 2013 Importance : XII, 448 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-60901-490-2 Prix : 85 EUR Note générale : Bibliogr. p. 417-425. Glossaire. Index Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ; ACHAT ; MANAGEMENT ; GAMME DE PRODUITS Résumé : The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment—with examples from both fashion and non-fashion retailers—in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154754

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
044268	658.827/DON	Livre	Library Campus de Reims	Salle de lecture	Disponible

Retail buying / Richard CLODFELTER / FAIRCHILD BOOKS (2013)

Titre : Retail buying : From basics to Fashion Type de document : Livre Auteurs : Richard CLODFELTER, Auteur Editeur : FAIRCHILD BOOKS Année de publication : 2013 Importance : XIX, 546 p. Présentation : ill. Accompagnement : CD ROM ISBN/ISSN/EAN : 978-1-60901-277-9 Prix : 73 EUR Note générale : Bibliogr. Glossaire. Index Langues : Anglais (eng) Mots-clés : Management ACHAT ; MARQUE ; POINT DE VENTE ; FIDELISATION ; MODE ; MARKETING STRATEGIQUE ; COMMERCE DE DETAIL ; GESTION DE LA RELATION CLIENT Résumé : This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. It presents simple and straightforward instructions for typical buying tasks and this new edition contains up-to-date coverage of important retailing trends and technological advances. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154746

Est accompagné de

• Retail buying / Richard CLODFELTER / FAIRCHILD BOOKS (2013)

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
044262	658.827/CLO	Livre	Library Campus de Reims	Salle de lecture	Disponible

Retail buying / Richard CLODFELTER / FAIRCHILD BOOKS (2013)

Accompagne Retail buying / Richard CLODFELTER / FAIRCHILD BOOKS (2013) Titre : Retail buying : From basics to Fashion Type de document : Multimedia Auteurs : Richard CLODFELTER, Auteur Editeur : FAIRCHILD BOOKS Année de publication : 2013 Importance : CD-ROM Langues : Anglais (eng) Mots-clés : Management ACHAT ; MARQUE ; POINT DE VENTE ; FIDELISATION ; MODE ; MARKETING STRATEGIQUE ; COMMERCE DE DETAIL ; GESTION DE LA RELATION CLIENT Résumé : This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. It presents simple and straightforward instructions for typical buying tasks and this new edition contains up-to-date coverage of important retailing trends and technological advances. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154751

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044265	658.827/CLO	CD d'accompagnement	Library Campus de Reims	Accueil library	Disponible

Retailing Principles / Lynda Rose POLOIAN / FAIRCHILD BOOKS (2013)

Titre : Retailing Principles : Global, Multichannel, and managerial Viewpoints Type de document : Livre Auteurs : Lynda Rose POLOIAN, Auteur Editeur : FAIRCHILD BOOKS Année de publication : 2013 Importance : XIX, 571 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-56367-742-7 Prix : 81 EUR Note générale : Bibliogr. Glossaire. Index Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ; CANAL DE DISTRIBUTION ; MARKETING DE LA DISTRIBUTION ; GRANDE DISTRIBUTION SECTEUR ; MARKETING STRATEGIQUE ; POINT DE VENTE Résumé : This broad overview of the retail industry introduces timeless principles in the context of current practices in the global marketplace, where economics uncertainty, multichannel distribution, and concerns about eh environment are increasingly influential. This edition has been thoroughly updated and reorganized to reflect managerial responses to the rapid pace of change that is characteristic of contemporary retailing. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154757

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044270	658.87/POL	Livre	Library Campus de Reims	Salle de lecture	Disponible

Fashion / Michele M. GRANGER / FAIRCHILD BOOKS (2012)

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Visual merchandising and display / Martin M. PEGLER / FAIRCHILD BOOKS (2012)

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Creativity in fashion design / Tracy JENNINGS / FAIRCHILD BOOKS (2011)

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