| Titre : |
International marketing and export management |
| Type de document : |
Livre |
| Auteurs : |
Gerald ALBAUM, Auteur ; Edwin DUERR, Auteur ; Alexander JOSIASSEN, Auteur |
| Mention d'édition : |
8th edition |
| Editeur : |
Pearson |
| Année de publication : |
2016 |
| Importance : |
715 p. |
| Présentation : |
ill. |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-1-292-01692-4 |
| Prix : |
84 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MANAGEMENT ENVIRONNEMENTAL ; STRATEGIE
|
| Index. décimale : |
658.8/4 |
| Résumé : |
International Marketing and Export Management, 8e, offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=368730 |
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