True alignment : linking company culture with customer needs for extraordinary results [Livre] / Edgar PAPKE, Auteur . - AMACOM AMERICAN MANAGEMENT ASSOCIATION, 2014 . - XII-224 p.
ISBN : 978-0-8144-3336-2 : 23 EUR
Index
Langues : Anglais (eng)

Mots-clés :	Management CULTURE ORGANISATIONNELLE ; SOCIOLOGIE DES ORGANISATIONS ; GESTION DE LA RELATION CLIENT
Résumé :	Alignment is the single most critical business challenge for any organization and its leaders. A blueprint for businesses of all types and sizes, this title reveals how to: decipher customer expectations; define the brand as a solution to the customer's needs; and turn the unique selling proposition into the mission.
Permalink :	https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155510