Titre : |
Generation Z’s Luxury Value Perceptions |
Type de document : |
Mémoire |
Auteurs : |
Cybel DIRASSOYAN, Auteur |
Année de publication : |
2018 |
Importance : |
53 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management JEUNE ; CONSOMMATEUR
|
Résumé : |
The fastest growing and the most troublesome generation of all is here to take the reign
of the Millennials. Gen Z is on the rise!
This thesis is structured as follows:
In the first part, the author will rely on extensive literature to first explain Generation
Z and its peculiarities, and second to choose a framework that will guide her work and
finally develop the hypothesis.
In the second part, she will elaborate on the research methodology used to prove or
refute the hypothesis developed.
In the third part, findings and results will be discussed.
Lastly, recommendations and further research suggestions are to be given. |
Programme : |
MSc International Master in Luxury Management |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484348 |