| Titre : |
Collaborations in the luxury fashion industry: from a cash-in strategy to a lasting cultural phenomenon |
| Type de document : |
Mémoire |
| Auteurs : |
Ilaria FERRARI, Auteur |
| Année de publication : |
2018 |
| Importance : |
54 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
STRATEGIE ; INDUSTRIE DU LUXE SECTEUR ; ALLIANCE STRATEGIQUE
|
| Résumé : |
Given the substantial increase in the adoption of co-branding strategies within the luxury fashion market over the last decade, the focal point of this research aims at analyzing the nature of strategic-alliance formation and defining the main criteria followed in designing such business behaviors. The paper explores the following research question: is the collaboration culture that gained momentum in the fashion industry over the last decade a trend intended to fade, or are there any elements behind its rise suggesting its lasting nature? |
| Note de contenu : |
Bibliogr. p.50-54 |
| Programme : |
MSc International Master in Luxury Management |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484350 |
Collaborations in the luxury fashion industry: from a cash-in strategy to a lasting cultural phenomenon / 2018 
