| Titre : |
Digital and Social Media in the sport industry : How does the sport industry is digitalizing itself ? |
| Type de document : |
Mémoire |
| Auteurs : |
Axel De SAINT VINCENT |
| Année de publication : |
2018 |
| Importance : |
22 p. |
| Note générale : |
Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
SPORT ; SITE INTERNET ; SPONSORING ; MEDIA
|
| Résumé : |
During his research, the author realized that the investment in media rights from the GAFA will probably be very important in the coming years because it creates a really important engagement and the GAFA already started to make some test. He also realized that the consumption of fans really changed thanks to the digital revolution and the method to drive fan engagement in the sport industry rely nowadays increasingly on the digital and social media. |
| Note de contenu : |
Bibliogr. p. 22 |
| Programme : |
PGE-Rouen |
| Spécialisation : |
Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484409 |
Digital and Social Media in the sport industry : How does the sport industry is digitalizing itself ? / 2018 
