Titre : |
Company Turnaround and Growth Strategies :The Rise and Fall of American Apparel |
Type de document : |
Mémoire |
Auteurs : |
Lise BEUVE |
Année de publication : |
2018 |
Importance : |
24 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management CROISSANCE DE L'ENTREPRISE ; ENTREPRISE EN DIFFICULTE
|
Résumé : |
American Apparel was considered as a trendsetting actor of the Fashion Industry with a large community of loyal buyers. However, after facing legal and financial issues, the company filed Chapter 11 bankruptcy in 2015, just a year after Paula Schneider took over the business to carry out a turnaround. What can explain the failure of the formerly successful brand and how to turn it around? |
Programme : |
PGE-Rouen |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484730 |