Titre : |
The impact of negative emotions on compulsive buying : How can negative emotions such as depression or stress have an impact on compulsive buyers ? |
Type de document : |
Mémoire |
Auteurs : |
Farah CHEHAYEB |
Année de publication : |
2018 |
Importance : |
20 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management COMPORTEMENT DU CONSOMMATEUR ; EMOTION
|
Résumé : |
Previous studies highlighted associations between compulsive buying and negative emotions such as depression or anxiety. Also, other studies brought out a relationship between negative emotions, age and gender. The main purpose of this paper was to understand the different ways that can explain the associations between those variables. Thus, the objective was to assess whether negative emotions had a mediation effect on compulsive buying and also to determine if the relationship between negative emotions and compulsive buying was moderated by demographic variables. The analysis was conducted with a sample of 218 individuals including 172 women and 46 men. The result of this analysis leaded to the conclusion that stress behaves as a mediator between age and compulsive buying. |
Programme : |
PGE-Rouen |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484735 |